Divya Uthaiah

Operations Associate

Bengaluru, Karnataka, India10 yrs 9 mos experience

Most Likely To Switch

Key Highlights

5+ years of experience in Amazon PPC management.
Proven track record of optimizing ad campaigns for ROI.
Certified in Amazon Sponsored Ads and Google Ads.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-Commerce and Amazon Advertising.

Contact

Skills

Core Skills

Performance MarketingE-commerce StrategyPpc MarketingAmazon AdvertisingClient Management

Other Skills

Account ManagementAdvertising StrategyVideo EditingVideographyPaid Search StrategyHeliumPaid Search CampaignsCitrus AdsCriteo AdsInstagram AdOnline Content CreationFlipkart AdvertisingDronaAmazon PiPaid Media Advertising

About

Proficient and results-driven Amazon PPC Expert with experience of 5+years. I manage and optimize pay-per-click campaigns for various clients on Amazon ads platform, ensuring that they achieve their goals and maximize their return on investment. Certifications : - Sponsored Ads Certified from Amazon - Google Ads Search Certified. - Google Adwords Advanced Search Exam. - Google Adwords Shopping Advertising Exam.

Experience

10 yrs 9 mos

Total Experience

3 yrs 4 mos

Average Tenure

6 yrs

Current Experience

Pepsico

2 roles

Manager

Apr 2026 – Present · 2 mos

Associate Manager E-Commerce

Jul 2024 – Present · 1 yr 11 mos

Lead performance marketing strategy for e-commerce across UK, France, and Turkey, driving traffic, conversion, and revenue growth for key brands.
Plan and optimize full-funnel digital media campaigns to improve brand visibility and return on ad spend.
Manage multi-market media budgets, ensuring efficient allocation and performance against business objectives.
Analyze campaign performance and deliver insights on key KPIs to inform optimization and future strategy.
Collaborate with cross-functional teams including brand, sales, and external partners to align media investments with commercial priorities.

Account ManagementAdvertising StrategyPerformance MarketingE-Commerce Strategy

Himalaya wellness company

Performance Marketer

Mar 2023 – Jul 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Amazon Ads
Managing Personal Care and Pharma Category for European Market's(8 Countries).
Managing full-cycle PPC marketing campaigns.
Responsible for planning, execution, optimization and reporting.
Responsible for analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and brand KPI’s.
Familiar with the amazon advertising tool, Perpetua.

Paid Search StrategyHeliumPPC MarketingAmazon Advertising

Cognizant

Amazon Advertsing Account Manager

Nov 2021 – Mar 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

Managed paid ads for more than 15+ brands. (Addidas, Bata group, Manyavar, Raymond group, Jack and Jones, Only, Vero Moda, Chumbak, Amante, Victorinox)
Collaborated with elite clients in Fashion category(Indian Markets) to understand and execute advertising goals.
Collaborated with vendors and brands to improve sales potential at the lowest advertising cost on amazon platform.
Responsible for creating Media Plans to utilize monthly budgets effectively while aligning with advertising goals.
Maximized brand's potential on Amazon by leveraging keyword and product research, competitor analysis on Amazon and other e-commerce portal and facilitate for Amazon advertising.
Responsible for planning , creating campaigns, execution, optimization and reporting to multiple different stakeholder in the vendor team and with the brands in amazon.
Regular collaborations with BDM and Brands for fortnightly/ monthly/ quarterly/ yearly forecast.
Monitored account performance against key metrics to identify, recommend and implement optimization solutions increase efficiency and client’s KPI - budget utilization, brand awareness, sales, ACoS, ROAS.
Worked with Sales and Marketing and Product teams to identify and solve issues blocking advertiser performance.
Responsible for on job training for new joiners.

Paid Search StrategyPaid Search CampaignsAmazon AdvertisingClient Management

Instagram

Content Creator | Youtuber

Jun 2020 – Present · 6 yrs

Video EditingVideography

Infosys

3 roles

Subject Matter Expert

Promoted

Apr 2018 – Jun 2019 · 1 yr 2 mos

My Responsiblity involves:
Creating Quotes/Pricing Proposals of various telecom products like Private Line, Ethernet Private Line, Wavelength, EVPL, IP VPN, DIA, HSIP requested by the customers.
Approve quotes that are generated by the Sales Team after verifying pricing and discounts/margin review.
Applying pre-negotiated discounts to quotes depending upon the bandwidth & term plan.
All quotes are created using Mylevel3 portal, Scenario manager (Sales force) and IFO.
Proposals are generated from the applications and sent to the customer.
Promoting the quote for orders.
Maintaining the quality by keeping 100% accuracy on quotation’s till date.
Capturing the new scenarios and updating Weekly Production in SharePoint.
Cross trained and providing backend support for all the customers in case of emergency.
Providing on job training to new joiners in the Team.

Senior Proccess Executive

Promoted

Mar 2016 – Apr 2018 · 2 yrs 1 mo

My responsibility involves :
Ensuring TAT deadlines are met on reporting (Google, Bing, Yahoo, Marin, Facebook) in Daily, Weekly, Bi-Weekly and on Monthly Basis with the quality of higher standards.
Reviewing and monitoring the performance of accounts, campaigns, ad groups and keywords.
Training team members on the task.
Internal Quality Audits.
Preparing Internal Reports.