Apr 2026 – Present · 2 mos · Hybrid

Apr 2025 – Jun 2026 · 1 yr 2 mos · Hybrid

• As a Lead Designer, I moved into a focused team where we set out to modernize ZEE’s traditional broadcast workflows using AI-driven enterprise solutions. Our goal was to enable digital transformation across ZEE’s pre-production, production, and post-production workflows—traditionally non-digital environments—with scalable, intelligent tools.
• I collaborated closely with Product Managers, Data Scientists, and Engineers, and had the opportunity to travel across the country to engage with on-ground teams and understand their workflows in depth.
• Key initiatives:
• Designed and scaled a Play-Along Game for second-screen engagement, reaching 80,000+ registered players with a 5x engagement uplift
• Built a video editing tool to streamline repetitive video creation across 92 TV channels
• Designed a music reach prediction tool leveraging AI to support data-driven media investment
• Defined a new visual language for ZEE’s internal enterprise ecosystem, bringing consistency, and scalability across tools
• This role deepened my focus on contributing Individually on enterprise UX and AI-integrated product design in an operational domain.

Jun 2023 – Mar 2025 · 1 yr 9 mos · Hybrid

• As Senior Product Designer at ZEE5, I led the Content Discovery charter, with a focus on enhancing the Search and Browse experiences. I managed and mentored a team of 5 designers, driving both user impact and product innovation at scale.
• Key outcomes:
• The team achieved a 50% increase in Viewer-to-User Ratio (VTUR) through iterative discovery improvements
• We Increased Search Click-Through Rate (CTR) to 84%, setting an industry benchmark
• Our team was runner-up in a company-wide hackathon, recognized for pushing creative boundaries
• Spearheaded the implementation of AI-powered Search, enabling smarter, personalized discovery
• Beyond product delivery, I also contributed to the team’s growth and structure:
• Introduced standardised design processes, including quarterly planning and design requirement documentation
• Conducted internal workshops on core design skills for junior team members
• Developed a structured onboarding framework for new designers
• Worked closely with User Research and Data teams to turn insights into actionable design solutions
• This role deepened my focus on balancing execution, mentorship, and long-term product vision.

Jan 2022 – Jun 2023 · 1 yr 5 mos · Hybrid

• As a Product Designer at ZEE5, I led the product growth charter during a critical phase of the platform’s evolution. Working in close collaboration with Product, Engineering, Data, and Research teams, I played a key role in scaling the platform’s Daily Active Users (DAU) to over 10 million.
• Key contributions:
• Increased login success rate to 96%, significantly improving the first-time user experience
• Played a central role in improving app ratings to 4.8 on the App Store and 4.6 on the Play Store, making ZEE5 the highest-rated OTT app in India
• Alongside product impact, I also had the opportunity to mentor multiple associate designers — a highlight of my role as a senior designer.
• These efforts were recognized with a company-wide award