Feb 2024 – Jun 2026 · 2 yrs 4 mos

• I lead Salesforce’s entire Cloud Sales organization across Germany & Austria as Third Line Manager (Marketing Cloud, Commerce Cloud, Tableau, Slack, Service Cloud, Revenue Cloud) — 130+ Account Executives in direct line, 50+ sellers in dotted-line across Agentforce, Data Cloud and Mulesoft.
• The defining work of this chapter: as Founding Member & Executive Sponsor of the Agentforce & Data Cloud CoE DACH, I had a driving role in building Salesforce’s agentic AI business in the German-speaking market from zero. No customer base. No playbook. No precedent.
• Result: Significant YoY growth target achievement locally. In a market that had no category name 12 months prior.
• Recruited and onboarded 10+ Account Executives + 2 Sales Leaders in 4 months — using personal network, LinkedIn & Sales Navigator before Agentforce brand recognition was a factor
• Designed and iterated the GTM playbook for Agentic AI live under real deal conditions
• Further achievements in the role:
• AOV responsibility of approx. 600m USD
• Leading and developing the GTM strategy for all clouds based on market environment
• Leading through Change and Ambiguity
• “You can sell AI before customers understand it — if you lead with business outcomes and earn the C-Level’s trust first.”

Feb 2023 – Feb 2024 · 1 yr

• Full P&L and industry leadership for Retail & Consumer Goods across Germany & Austria — scaling the segment to $200M+ USD AOV and establishing it as the second-largest industry vertical at Salesforce in the DACH region.
• I owned the full commercial architecture: vertical strategy, cross-functional GTM alignment across Sales, Marketing and Customer Success, and direct leadership of the highest-stakes enterprise negotiations in the segment.
• Closed large deals in Salesforce Retail DACH, requiring multi-product alignment and executive sponsorship at the third line
• Elevated Retail & CG to a flagship industry at Salesforce Germany & Austria: built replicable enterprise frameworks and a C-Level engagement model that scaled region-wide
• Grew the segment to the #2 industry position at Salesforce DACH
• Built trusted partnerships with Europe’s largest retailers — relationships developed over years
• Working with Industry Influencers and Multipliers
• Representing Salesforce in the Industry through Executive Sponsorship and Presence/Speaking on Industry Events
• “When you define the industry narrative rather than react to RFPs, deal quality, deal size, and win rate all improve simultaneously.”

Feb 2021 – Feb 2023 · 2 yrs

Feb 2020 – Feb 2021 · 1 yr

Feb 2018 – Jan 2020 · 1 yr 11 mos

Sep 2017 – Jan 2018 · 4 mos

Jan 2012 – Aug 2017 · 5 yrs 7 mos

Jan 2011 – Dec 2011 · 11 mos

Jan 2010 – Jul 2011 · 1 yr 6 mos

Jan 2006 – Dec 2009 · 3 yrs 11 mos

Oct 2005 – Dec 2005 · 2 mos