Erick Hollenbaugh

CEO

Salt Lake City, Utah, United States11 yrs 4 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in data engineering and analytics leadership.
Proven track record in AI/ML project implementation.
Strong focus on customer experience and team empowerment.

Stackforce AI infers this person is a SaaS data and analytics leader with expertise in AI/ML and customer success.

Contact

Skills

Core Skills

Data EngineeringData AnalysisAi/mlBusiness Strategy

Other Skills

Data Platform StrategyData Driven Decisions and AnalyticsSnowflakedbtETLTableauFivetranMachine LearningPythonGTM StrategySales OperationsMarketing OperationsCustomer SuccessSalesforce.comSQL

About

I'm a husband, father x3, man of faith. I excel at 1) Learning anything 2) Empathy 3) Seeing the root cause of a problem I enjoy building scale and well-oiled machines. I love relationships and enabling teams. I'm most passionate about having a meaningful, positive impact on the lives of employees, customers, and partners. My strongest sales/product/service philosophy is that amazing customer experience / low friction is the key to success. Tags: Data, Analytics Engineering, Strategy and Analytics, Data Engineering, SaaS Operations, Revenue Operations, Sales Operations, Marketing Operations, M&A, FP&A, Tableau, SQL, dbt, Python, Salesforce.com, SFDC, Marketo, Hubspot, Snowflake, Redshift, Financial Modeling, Forecasting, Excel, Story-telling, Private Equity, Investment, Mergers and Acquisitions

Experience

11 yrs 4 mos

Total Experience

2 yrs 3 mos

Average Tenure

3 yrs 2 mos

Current Experience

Nrg energy

2 roles

Senior Director, Data and AI

Promoted

Mar 2026 – Present · 3 mos

Director of Enterprise Data, Analytics Engineering and Data Science

Apr 2023 – Mar 2026 · 2 yrs 11 mos

Leadership
10 years of progressive leadership across data functions.
Lead and mentored a team of 6 managers and and 25 engineers comprising data engineers, analytics engineers, and data scientists.
Data Platform Strategy
Operated as the lead architect making decisions about which data technologies to embrace and how.
Drove changes to our ETL platform, using Snowflake ML/AI features, and brought dbt to Vivint.
Improved data governance frameworks, policies, and practices to ensure the integrity, security, and quality of our data assets, in compliance with regulatory requirements and industry best practices.
Oversaw compliance with the Sarbanes-Oxley Act of 2002 (SOX).
Evangelized data architecture principles and guidelines (across data platforms) to guide the design and implementation of data solutions across the organization.
Data Driven Decisions and Analytics
Oversaw the development and maintenance of Snowflake, Tableau, Fivetran, dbt to power predictive and reactive analytics across the company.
United analytics efforts across departments by developing transparent and objective logic around shared KPIs.
Data Engineering
Managed the design and implementation of data pipelines to ensure seamless flow of data between disparate systems and platforms using Fivetran and Python-based jobs on both AWS and Snowflake Snowpark (cloud storage ingestion, APIs).
AI/ML
Created LLM and RAG based chatbots to assist thousands of internal employees.
Created document processing AI models to extract data from 10s of thousands of PDFs and images.
Implemented machine learning models to predictive customer level success, churn, and service forecasting.
Created scalable and governed frameworks that enabled self-serve ML models and interactive LLMs running end-to-end on Snowflake.

Data Platform StrategyData Driven Decisions and AnalyticsData EngineeringAI/MLData Analysis

Momentum capital partners, llc

Managing Partner

Feb 2020 – Apr 2023 · 3 yrs 2 mos · Greater Salt Lake City Area

Raised funds and led a boutique private equity firm. Built and led all functions at Momentum - corporate strategy, negotiations, GTM operations, lead generation, investment strategy, financial modeling & forecasting, and led our deal teams (industry research/diligence, operational diligence).

Lucid

2 roles

Senior Manager, GTM Strategy & Analytics

Promoted

Jul 2019 – Feb 2020 · 7 mos · Greater Salt Lake City Area

GTM Strategy, Operations, and Analytics leader with responsibility for 3 GTM areas (Sales Ops, Marketing Ops, and CS Op) and reported to each of the CRO, CMO, and VP of Customer Success. I led a cross-functional (matrixed) team across these functions.
𝗦𝗮𝗹𝗲𝘀: Account and territory scoring (managed project for first ML-based model, CRM integration, and internal TAM, carve out tools), CRM management (Salesforce.com), pipeline management tools, strategic sales initiatives, quota attainment reporting, and related work with FP&A team.
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: (this is a PLG company with a powerful self-serve/fly wheel dynamic). Predictive LTV modeling to improve automated ad spend, A/B testing analysis for website design and pricing teams, ROAS reporting and attribution reporting for digital marketing, performance marketing, and events, unified communications analysis to explain how and how frequently the entire company interacted with customers.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Hot Accounts (built a "recommendation" engine for reps to know what accounts have had key events/milestones), account health data metrics and pre-packaged data for QBRs, KPI reporting as related to compensation (NRR/GRR) and strategic account analytics/insights for C-level negotiations.
𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Tableau champion and lead expert at Lucid, designed data warehouse, schemas, and models for end users (analysts and business users). SQL expert. We used dbt at Lucid for modeling layer. Directly managed data analysts, data scientist, and analytics engineers. Worked closely with data eng teams as related to CRM and other data integrations.

GTM StrategySales OperationsMarketing OperationsCustomer SuccessBusiness StrategyData Analysis