Priya Ahluwalia

Co-Founder

Maharashtra, India18 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 25 years of experience in production design.
  • Led production design for over 250 TV commercials.
  • Expert in managing large teams and complex budgets.
Stackforce AI infers this person is a versatile Production Designer with extensive experience in Film and Television.

Contact

Skills

Core Skills

Production DesignTeam LeadershipBudgetingTeam ManagementProject ManagementCreative VisualizationCreative IdeationResearch SkillsSet ConstructionCreative Problem SolvingInterior DesignFilm DirectionSet DecorationUnderstanding Film ProductionCreative WritingTeam Building

Other Skills

LiasoningTeamworkColor SchemesLeadershipBudget ManagementPlanning Budgeting & ForecastingDesignBudget MonitoringVisualizationskateboarding park buildCross-functional Team LeadershipSet DesignBudget ProcessInterior Lightinglighting design

About

With almost three decades of immersive experience in the entertainment industry and beyond, I am a production designer known for my comprehensive understanding of visual storytelling, budget management, and team leadership. My journey, enriched with diverse roles, from assistant directing to producing, set decoration and interior design, underscores my versatile skill set and deep commitment to crafting memorable visual experiences. Whether working on big-budget films, sustainable building projects, or innovative television series, my expertise lies in bringing creative concepts to life while fostering collaborative environments. Passionate about research, nature, and the arts, I blend my varied interests to enrich every project with authenticity and innovative design.

Experience

18 yrs 8 mos
Total Experience
2 yrs 9 mos
Average Tenure
14 yrs 2 mos
Current Experience

Banijay

Production Designer | The Night Manager |

Jan 2021Jan 2022 · 1 yr · India · On-site

  • Created and executed the visual mood board and world-building for the entire series.
  • Managed a crew of 50-60, overseeing a budget of ₹5.60 crores.
BudgetingCreative Problem SolvingLeadershipProject ManagementCreative Visualization

Tiger baby

Production Designer | Extremely Confused and Eager for Love

Jan 2020Jan 2021 · 1 yr · India · On-site

  • Mood board creation, visualization and world building for Tiger Baby Films’ web series.
  • Handled budgets and creative direction, interacting all Heads of Departments and managing a 40-70 member art crew.
Team ManagementBudget ManagementLiasoningProject ManagementPlanning Budgeting & ForecastingCreative Ideation+1

Zee entertainment enterprises limited

Production Design Handbook | Project Chamak | Zee TV

Jan 2020Jan 2021 · 1 yr · India · Remote

  • Visual Design Handbook for ZEE Tv with comprehensive sections on Cinematography, Production Design & Costume.
  • Oddfish created the Production Design Segment to provide an aesthetic Bible for the fictional content creation at Zee Tv.
Production DesignDesignunderstanding film productionColor SchemesResearch Skills

Netflix

Production Designer | Skater Girl |

Jan 2019Apr 2019 · 3 mos · India · On-site

  • Spearheaded the permanent build of a skatepark in Rajasthan.
  • Directed a 30-person art crew across multiple cities with a budget of ₹50 lakhs.
Team ManagementTeam LeadershipSet ConstructionBudget MonitoringCreative IdeationCreative Visualization+4

Anil kapoor film company incorporated limited

Production Designer | Veere Di Wedding |

Jan 2017Jan 2018 · 1 yr · India · On-site

  • Visualizing, mood boards, creative briefing to the Team, Coordinating with director, producer, and cinematographer, managing a multi-city art crew of 50-100 and a budget of ₹1.6 crores
Creative Problem SolvingTeam ManagementLiasoningTeam LeadershipSet ConstructionPlanning Budgeting & Forecasting+3

Jaipur jewels

Interior Designer | Nahetas: Jaipur Jewels Owners Residence |

Jan 2016Jan 2017 · 1 yr · India · Hybrid

  • Bespoke residence design & Interiors For the Nahetas.
  • Managed an interior budget of ₹1.3 crores, including civil improvements, decor, and furnishings.
BudgetingInterior DesignInterior Lightinglighting designDesignInterior Design Consulting+2

Yrf-yash raj films

Production Design Consultant | Ladies Room, Yashraj Films |

Jan 2015Jan 2015 · 0 mo · India · Hybrid

  • Production design consultant and supervisor for this women centric comedy show on Youtube.
  • Handles creatives, liasioned with Director / Producer & Cinematographer and worked on creating solution driven ideas for this low budget YRF YouTube series.
BudgetingCreative Problem SolvingTeamworkSet ConstructionProduction DesignDesign+1

Oddfish

5 roles

Independent Production Designer | Advertising Films

Jan 2013Nov 2023 · 10 yrs 10 mos

  • Led production design for around 250+ TV commercials, partnering with top brands and production houses such as Jamic Films, Electric Dreams Film Company, OldSchool films, Likeminded People, Native Films, QED, Good Morning films, Early Man Films, Oink Films, Superfly Films etc
BudgetingLiasoningTeamworkSet ConstructionProduction DesignColor Schemes

Production Designer

May 2012Nov 2023 · 11 yrs 6 mos

Co-Founder

Apr 2012Present · 14 yrs 2 mos

  • With over two + decades of immersive experience in the entertainment industry and beyond, I am a production designer known for my comprehensive understanding of visual storytelling, budget management, and team leadership. My journey, enriched with diverse roles, from assistant directing to producing to set decoration and interior design, underscores my versatile skill set and deep commitment to crafting memorable visual experiences.
  • Achala & I found each other while working on a project early on in 2005. After working together as Set Decorators for about 7 years on a myriad of projects collaborating with different directors and production designers we realised that we both had a united interest and a deep love for authentic spaces, details and colour.
  • In 2012 we created ODDFISH with a commitment to bring together all our varied experience, our love for the moving picture & our interest in creating timeless interior design.
  • Whether working on big-budget films, sustainable building projects, or innovative television series, our expertise lies in bringing creative concepts to life while fostering collaborative environments. Passionate about research, nature, and the arts, we blend out varied interests to enrich every project with authenticity and innovative design.
BudgetingInterior DesignTeam LeadershipProduction Designunderstanding film production

Co-Founder

Apr 2012Present · 14 yrs 2 mos

Co-Founder

Apr 2012Nov 2023 · 11 yrs 7 mos

  • With over two + decades of immersive experience in the entertainment industry and beyond, I am a production designer known for my comprehensive understanding of visual storytelling, budget management, and team leadership.
  • My journey, enriched with diverse roles, from assistant directing to producing to set decoration and interior design, underscores my versatile skill set and deep commitment to crafting memorable visual experiences.
  • Achala & I found each other while working on a project early on in 2005. After working together as Set Decorators for about 7 years on a myriad of projects collaborating with different directors and production designers we realised that we both had a united interest and a deep love for authentic spaces, details and colour.
  • In 2012 we created ODDFISH with a commitment to bring together all our varied experience, our love for the moving picture & our interest in creating timeless interior design.
  • Whether working on big-budget films, sustainable building projects, or innovative television series, our expertise lies in bringing creative concepts to life while fostering collaborative environments. Passionate about research, nature, and the arts, we blend out varied interests to enrich every project with authenticity and innovative design.
BudgetingInterior DesignTeam ManagementLiasoningProduction DesignLeadership

Native films

Interior Designer | Native Films Office, Mumbai |

Jan 2013Jan 2013 · 0 mo · India · On-site

  • Bringing a slice of Goa into the advertising film office based in Mumbai.
  • ideation, creation and execution of this passion project was our first foray into Interior Design
BudgetingInterior DesignFurniture DesignConstructionCreative IdeationColor Schemes

Rhombus films

Associate Director | The Tree (Wishing Tree) |

Jan 2011Jan 2012 · 1 yr · India · On-site

  • Associate Director on the childrens film - Wishing Tree.
  • Provided technical support, creative inputs and managed the assistant directors' team for the children's feature film released on Netflix.
Creative Problem SolvingTeam ManagementFilm DirectionTeamwork

Surabhi foundation

Director & Writer | A La Cart: Food on the Streets of India |

Jan 2010Jan 2011 · 1 yr · India · On-site

  • Had a brilliant time travelling across India, Directing & Writing 'A La Cart - Food in the Streets of India'.
  • With the able assistance of Cinematographer Bakul Sharma, Priyanka Kuriakose (producer) and Sakshi Bhatia (ace AD). Handled Research, direction, writing, edit supervision, sound inputs and liasing with all our guest on the film.
BudgetingFilm DirectionLiasoningVideo EditingTeam LeadershipWriting+1

Dharma productions

Set Decorator | My Name Is Khan |

Jan 2009Jan 2010 · 1 yr · India · On-site

  • Worked under Sharmishta Roy, handling set decoration team, visual and creative inputs as well as set decoration budgets and timelines for the multi-crore film.
BudgetingTeamworkCreative VisualizationSet Decoration

Percept ltd

Production Designer | Ru Ba Ru |

Jan 2007Jan 2008 · 1 yr · India · On-site

  • production design on Ru Ba Ru ... the film was entirely based in thailand.
BudgetingTeam ManagementLiasoningProduction DesignSet DecorationSet Design

Highlight films pvt ltd etc

Line Producer | Ad Films |

Jan 2006Jan 2010 · 4 yrs · India · On-site

  • Line Producing : Oversaw budgeting and coordination of location, cast, crew, costume and art for numerous ad films.
BudgetingTeamworkunderstanding film production

Fourth wall

Production Designer | Anthony Kaun Hai |

Jan 2005Jan 2006 · 1 yr · India · On-site

  • this film marked my entry into production design ... i was the creative producer on this film and my dear friend and production designer, mansi mehta fell ill ... handing me the reins of this film.
BudgetingTeam ManagementLiasoningProduction DesignDesignCreative Visualization+1

Freelance

Assistant Director | Darna Zaroori hai | Ram Gopal Verma, The Factory

Jan 2005Jan 2006 · 1 yr · India · On-site

  • associate to the Director on the film ...ive never spent so many nights awake as on this project since its 'horror' and a lot of it was shot entirely in the night.

Career break

Health and well-being

Jul 2004Nov 2004 · 4 mos · Auroville

  • Worked and learnt Organic farming at Buddha Garden Farms.
  • Also taught the local village volunteers English and math.

Xheight design etc

Set Decorator | Advertising Films |

Jan 2004Jan 2012 · 8 yrs · India · On-site

  • Worked as a Freelance Set Decorator with many Production Houses(Electric Dreams film Company, Footcandles, Illusion films, White film, Ramesh Deo Productions,QED, Highlight films, White Light Moving Picture Company, Black Magic etc & Senior Production Designers (Xheight design, Suzanne Caplan Merwanji etc)
BudgetingTeamworkCreative IdeationSet Decoration

Fuel films co.

Story & Director | YA Full length Film | 2004 - 2005

Jan 2004Jan 2005 · 1 yr · India · On-site

  • Story & Screenplay writer along with Vibha Singh (screenplay writer) on a full length YA film.
  • What happens when a giant dimwitted man-child, two children and a dog are thrown into a full blown adventure within the pages of a story written by a young writer.

Freelance

Line Producer | Shaadi Ka Laddoo |

Jan 2003Jan 2004 · 1 yr · London, United Kingdom & India · Hybrid

Percept

Assistant Director | Pyaar Mein Kabhi Kabhi |

Jan 1998Jan 1999 · 1 yr · India · On-site

  • Managed cast, script inserts, and locations, contributing significantly to the film's production.
BudgetingTeam ManagementLiasoningunderstanding film production

Career break

Gap year

Nov 1997Oct 1998 · 11 mos · Pune, Maharashtra

  • Volunteered at the Osho Commune & worked at animal rescue ngo, Jeev Raksha
Schedulingdirector's assistantcast interactionCreative WritingTeam Buildingcostume and art support

Mad films

Research Assistant |DUS |

Jan 1996Jan 1997 · 1 yr · India · On-site

  • Conducted pivotal research on terrorist infiltration in Kashmir for the film 'Dus' starring Salman Khan & Sanjay Dutt helmed by Mukul S Anand

Education

Sophia Polytechnic College Social Communications Media

Postgraduate Degree — Mass Communication/Media Studies

Jul 1995May 1996

Dempo Charities Trust Dhempe College of Arts & Science Miramar

Bachelor's degree

Jun 1992May 1995

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