Swechha Jha

Co-Founder

Bengaluru, Karnataka, India8 yrs 1 mo experience

Key Highlights

  • Co-founder of a tech-first marketplace for makeup artists.
  • Revamped notification systems, boosting user engagement by 20%.
  • Developed machine learning solutions for real-time applications.
Stackforce AI infers this person is a SaaS-focused backend engineer with strong expertise in data-driven solutions.

Contact

Skills

Core Skills

EntrepreneurshipStart-up VenturesBack-end Web DevelopmentPythonData ScienceNlpDeep LearningMachine Learning

Other Skills

Early Stage VenturesAnalytical SkillsGitReliabilityGo (Programming Language)Hypertext Transfer Protocol (HTTP)ElasticsearchGolangMicroservicesSMSCampaign ManagementWhatsApp APIAnalyticsEmail ManagementHTML

About

https://melsta.studio Building a tech first marketplace for makeup artists and creators.

Experience

8 yrs 1 mo
Total Experience
1 yr
Average Tenure
3 mos
Current Experience

Melsta studio pvt ltd

Co-Founder

Mar 2026Present · 3 mos · Bengaluru · Hybrid

Start-up VenturesEarly Stage VenturesEntrepreneurship

Atlan

2 roles

Senior software engineer 1

Promoted

Mar 2025Mar 2026 · 1 yr · Remote

Software engineer III

Jan 2024Mar 2025 · 1 yr 2 mos · Remote

Apna

3 roles

Senior Software Engineer

Promoted

Oct 2022Dec 2023 · 1 yr 2 mos

  • Push Notifications:
  • Revamped push notification infrastructure, migrating from a monolithic RabbitMQ architecture to a Kafka-based microarchitecture, achieving a 30% reduction in message delivery latency.
  • Enhanced user targeting by implementing optimal user cohorts using Elasticsearch, resulting in a 20% increase in user engagement.
  • Integrated data science pipelines for user eligibility assessment, leading to a 15% improvement in notification relevance.
  • Streamlined notification ranking algorithms, considering user behaviour and notification history, resulting in a 25% boost in click-through rates.
  • Panel Notifications:
  • Designed and implemented a high-performance Golang microservice for in-app panel notifications, achieving backward and forward compatibility.
  • Engineered a scalable architecture with minimal latency, supporting high RPS, and reducing message storage by 800 million documents in MongoDB within a week, maintaining system integrity.
  • Sms (Short Message Service)
  • Setup sms infra which used Clevertap with multiple vendors (ValueFirst, Gupshup, Exotel), enabling efficient product-based campaigns.
  • WhatsApp:
  • Managed WhatsApp use cases, incorporating multiple vendors and optimising callback handling.
  • Successfully handled business scenarios like document collection, office hour calibration, and implemented analytics and frequency capping measures.
  • Email:
  • Implemented a golang microservice for email status callbacks, ensuring real-time tracking of email deliverability.
  • Cross-Functional Collaboration:
  • Collaborated with multiple cross-functional teams, configuring cloud schedulers, Airflow, and orchestrating tasks, resulting in a 15% improvement in task efficiency and monitoring.
  • Spearheaded the creation of optimized alerts, improving visibility and traceability across the organization and leading to a 20% reduction in critical incident response time.
  • Played a key role in establishing the on-call support framework within the organization.
Back-End Web DevelopmentPythonAnalytical SkillsGitReliabilityGo (Programming Language)+1

Software Development Engineer 2

Promoted

Sep 2021Sep 2022 · 1 yr

Back-End Web DevelopmentPythonAnalytical SkillsGitReliabilityGo (Programming Language)+1

Software Engineer

Jan 2021Aug 2021 · 7 mos

Back-End Web DevelopmentPythonAnalytical SkillsGitReliabilityGo (Programming Language)+1

Kubric

Member Of Technical Staff

Sep 2019Jan 2021 · 1 yr 4 mos · Bangalore

  • Slashed average time to setup a customer 30% by creating a scalable enrichment service and DSL (domain specific language) to transform, modify and enrich user requirements and add features.
  • Created and maintained the service for managing the users, workspaces, roles and teams in the platform.
  • Smart Management, Fetch and search system for platform data using Elastic search, mongodb and monstache.
  • Made the platform more intuitive by creating a validation service for sheet uploads and user friendly status updates.
  • Migration of micro services between GCP and AWS.
  • Managed cloud deployment, debugging and worked on performance optimisation across services.
Back-End Web DevelopmentPythonAnalytical SkillsGitReliabilityGo (Programming Language)+1

Inmobi

Data Science Intern

Mar 2019Jul 2019 · 4 mos · Bengaluru, Karnataka, India

  • Brought down the average time taken by design team to create a glance by 10% by creating a content scaling service to dynamically classify Indian celebrities using Deep learning in over a 100 classes and actively push the results in google drive.
  • Worked on news article deduplication using NLP.
Back-End Web DevelopmentHTMLPythonAnalytical SkillsGitReliability+1

Bosch engineering and business solutions

Research Intern (Deep Learning)

Jul 2018Feb 2019 · 7 mos · Bangalore

  • Worked on a project to detect stress from videos, voice and text using deep learning approaches like CNN, DCNN, RNNs, LSTM, CNN- LSTM, Language modelling, image classification on emotions using facial landmarks and implementation of different CNN architectures.
  • Created a flask server and deployed the models for audio, video and text.
  • Worked with the team to create an android application for dynamic classification of audio, video and text by the users.
C (Programming Language)HTMLCascading Style Sheets (CSS)PythonAnalytical SkillsGit+4

Rightapprise

Python Mentor

May 2018Aug 2018 · 3 mos · Bangalore

C (Programming Language)Cascading Style Sheets (CSS)PythonAnalytical SkillsGitReliability+1

Qualcomm

Wetech Qualcomm global scholar 2018

Feb 2018Jul 2018 · 5 mos · Bangalore

Cascading Style Sheets (CSS)Git

Learn it, girl

Scholar (mentee)

Oct 2017Feb 2018 · 4 mos

  • A mentorship program for women around the globe.
  • https://www.learnitgirl.com/
  • Worked on a project to survey depression using Django and machine learning. A web app that will use sentimental analysis using data from twitter and plotting it on the web app in real time .
  • https://github.com/swekshajha12/Depression_app
Cascading Style Sheets (CSS)

Go-jek

Participation in SHE HACK

May 2017May 2017 · 0 mo · Bangalore

  • Worked on a computer vision project to develop instant review system by face and emotion detection.

Catalanlabs

Machine learning Intern

Apr 2017Jun 2017 · 2 mos · BANGALORE

Unocoin

Unocoin Cryptothon(5th position)

Apr 2017Apr 2017 · 0 mo · Bangalore

  • Made a chatbot which answers your queries regarding crypto currencies basically bitcoin.

Nasa - national aeronautics and space administration

Participation in NASA SPACE APPS CHALLENGE

Apr 2017Apr 2017 · 0 mo · Bangalore

  • Worked on a project to make people aware about water resources and predict water level in areas for efficient use.
  • https://github.com/swekshajha12/water-management

Indian electronics & semiconductor association

Participation In IESA MAKEATHON

Feb 2017Feb 2017 · 0 mo

  • Developed a combined solution for monitoring health of workers and the factory conditions to keep a check on emission of gases such as carbon monoxide which is harmful for health of workers , light conditions , humidity and temperature . It is sent to cloud where it can be monitored by the company officials so that they can take preventive measures and even keep the workers in good health.
  • https://github.com/swekshajha12/IIOT

Idiotware & curiosity gym

1st prize in IDiotware Shield hackathon

Jan 2017Jan 2017 · 0 mo · Bangalore

  • Worked on a project to prevent accidents in hilly areas and hairpin turns where the drivers can't see the vehicles approaching from the other direction.
  • https://github.com/swekshajha12/Dodge_Hills

John deere

Top 10 paricipant in Techno champs (competition)

Mar 2016Jun 2016 · 3 mos · BMSCE BANGALORE

  • Worked on a project to curb pollution in vehicles and automate servicing facilities for lended tractors.
  • https://github.com/swekshajha12/smart-tractors1

Education

Sir M Visvesvaraya Institute Of Technology

Bachelor of Engineering (B.E.) — Computer Engineering

Jan 2015Jan 2019

Kendriya Vidyalaya

Mar 2015Present

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