Gururaj Puttaswamy — Associate Consultant

I am a Marketing Automation Specialist with 13+ years of IT experience, including 10+ years focused on Email Marketing, Campaign Operations, and Marketing Automation. Over the years, I have built expertise across Oracle Responsys, Adobe Campaign Classic (ACC), Salesforce Marketing Cloud (SFMC), and Epsilon Dream & Harmony, supporting global enterprise clients across telecommunications, banking, healthcare, retail, automotive, and e-commerce industries. Currently, I work as a Senior Consultant at Oracle, where I help enterprise clients design, configure, and execute targeted email and SMS campaigns using Oracle Responsys. My experience includes campaign brief validation, audience segmentation, dynamic content, personalization, Profile Extension Tables (PET), Connect Jobs, Responsys Program Language (RPL), campaign monitoring, and A/B testing. Prior to Oracle, I worked at Adobe, managing end-to-end campaign execution using Adobe Campaign Classic for EMEA business units. My responsibilities included audience targeting, overlap analysis, suppression validation, campaign deployment, HTML email development, rendering troubleshooting, and workflow management using Adobe Workfront. I also have a strong foundation in responsive email development, having worked extensively on HTML email production, QA validation, creative code reviews, and campaign deployment activities for global brands including JP Morgan Chase, Pfizer, PayPal, NFL, Nissan, Hyundai, General Motors, and others. Core areas of expertise include: • Oracle Responsys (RPL, PET, Connect Jobs, Dynamic Content) • Adobe Campaign Classic (ACC) • Salesforce Marketing Cloud (SFMC) • Email & SMS Campaign Operations • Audience Segmentation & Targeting • Personalization & Dynamic Content • A/B Testing & Campaign Optimization • Responsive Email Development (HTML/CSS) • Campaign QA & Deliverability • Adobe Workfront • Oracle Analytics Cloud (OAC), Tableau & SAP BusinessObjects I enjoy working at the intersection of marketing, technology, and customer engagement, helping organizations deliver relevant and personalized customer experiences at scale. Feel free to connect if you'd like to discuss Marketing Automation, Oracle Responsys, Adobe Campaign Classic, CRM Campaign Management, or Email Marketing.

Stackforce AI infers this person is a MarTech specialist with extensive experience in email marketing and campaign automation.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 11 mos