Arpana Kumari — Digital Marketing Specialist
As a Technical Consultant II at Adobe, I specialize in email marketing, marketing automation, and campaign performance optimization. I design and execute scalable, high-impact email campaigns using HTML, CSS, JavaScript, and advanced A/B/n testing strategies to improve deliverability, engagement, and conversion rates. I bring deep technical expertise in email QA, responsive design, and cross-client rendering validation using tools like Litmus, EmailOnAcid, and BrowserStack. My work ensures emails perform consistently across devices, browsers, and email clients. With hands-on experience in Adobe Campaign, HubSpot, and MoEngage, I develop dynamic workflows, behavioral triggers, and segmentation strategies that align closely with CRM and lead lifecycle goals. I also support CRM data integrity, hygiene, and reporting to help marketing and sales teams operate more efficiently. Holding a BTech in Computer Software Engineering, I’ve contributed to both enterprise teams and SaaS environments—bridging the gap between marketing strategy and technical implementation. 1. Planned, launched, and optimized full-funnel demand generation campaigns across paid search, paid social, email, and content syndication—driving pipeline-aligned MQLs. 2. Owned monthly MQL targets, driving high-quality traffic to landing pages and improving lead-to-MQL conversion via optimized forms and CTAs. 3. Developed and maintained lifecycle email workflows, retargeting ads, and nurture sequences to move leads efficiently through the funnel. 4. Collaborated closely with Sales and Account Executives to define ICP, enhance lead handoff processes, and integrate feedback into campaign strategy. 5, Created and managed high-converting content assets, including lead magnets, ad copy, landing pages, and automated nurture emails. 6. Tracked campaign performance by channel and campaign, reporting on CPL, MQL-to-SQL conversion, lead velocity, and pipeline contribution. 7. Ran structured A/B tests for creatives, audiences, and bidding strategies to improve CTR, conversion rates, and ROAS. 8. Set up and optimized campaigns with proper audience targeting, ad group structuring, budget allocations, and performance pacing. 9. Provided actionable insights and campaign performance recommendations to internal teams and stakeholders for continuous growth. 📩 I’m open to connecting with hiring managers, recruiters, and marketing leaders looking for expertise in email marketing operations, technical marketing consulting, or B2B/B2C marketing automation. Let’s connect!
Stackforce AI infers this person is a MarTech expert with a strong focus on email marketing and campaign optimization.
Location: Bengaluru, Karnataka, India
Experience: 7 yrs 3 mos
Skills
- Email Marketing
- Campaign Strategy
- Crm Management
- Workflow Automation
- Market Research
- Lead Qualification
- Lead Generation
Career Highlights
- Expert in email marketing and campaign performance optimization.
- Proficient in A/B testing and data-driven decision making.
- Strong collaboration with sales for lead management.
Work Experience
Adobe
Technical Consultant II (GMI) (3 yrs 4 mos)
Growtomation - Diamond HubSpot + RevOps Partner
Sr. Growth Marketing Associate (2 mos)
24-7 Intouch
Marketing Automation Specialist (3 mos)
MoEngage Inc.
Senior Market Research Analyst (MOps) (4 mos)
Market Research Analyst (11 mos)
SiliconIndia
Market Research Lead (1 yr 6 mos)
Quality Specialist (1 yr 1 mo)
Market Research Executive (10 mos)
Info Campus - India
User Interface Designer (8 mos)
Education
Bachelor of Technology - BTech at NSHM College of Management and Technology
at Trailhead by Salesforce
