Jennifer S.

Digital Marketing Specialist

New York, New York, United States6 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in financial markets and retail investing.
Prolific writer with features in major financial outlets.
Strong background in data analysis and visualization.

Stackforce AI infers this person is a Finance and Media professional with strong writing and analytical skills.

Contact

Skills

Core Skills

Financial ReportingFeature WritingData AnalysisEditingCopywritingNews WritingAdobe Creative Suite

Other Skills

Search Engine Optimization (SEO)Data VisualizationCommentariesAP StylebookLiterary CriticismFilm CriticismWebsite BuildingContent Management Systems (CMS)Social Media AnalyticsQuarkXPressAd DesignFact-checkingWordPressBreaking NewsWeb Design

About

Writer with a background in economics. I cover financial markets & the economy for Business Insider, with a focus on retail investing, job trends, and the pursuit of wealth. My work has been featured in outlets such as Forbes, Bloomberg Opinion's "Money Stuff," and SiriusXM Business Radio. I've also appeared on television and radio to speak about my work. Have an interesting story to share? Please get in touch. You can reach me at jsor@businessinsider.com or @jennreports.81 on the encrypted messaging app Signal. My LinkedIn inbox is also open. I welcome all reachouts, and have a long history speaking to people about sensitive financial matters, verifying claims, and protecting their privacy.

Experience

6 yrs 4 mos

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs

Current Experience

Business insider

3 roles

Reporter II

Promoted

Jan 2024 – Present · 2 yrs 5 mos · New York City Metropolitan Area

Deliver a mix of fast-turnarounds and long-form features, explaining to readers what's going on in the economy/markets in a casual, authoritative tone.
Pull up to 11 million pageviews a month by finding creative angles into what readers are interested in. I wrote about Wall Street's mental health crisis, why billionaire nepo babies are more abundant, and what plunging botox demand can tell us about the state of the economy.

Feature WritingSearch Engine Optimization (SEO)Financial ReportingData VisualizationCommentaries

Reporter I

Dec 2022 – Jan 2024 · 1 yr 1 mo · New York City Metropolitan Area

Markets Fellow

Jun 2022 – Dec 2022 · 6 mos · New York City Metropolitan Area

Dow jones news fund

Business Reporting Residency

May 2022 – May 2022 · 0 mo

Was sponsored by Insider to attend a week-long business reporting program. Learned sourcing, beat reporting, and data analysis skills from journalists at the WSJ, WaPo, and other publications.

Data Analysis

The bottom line newspaper

Editor

Aug 2021 – May 2022 · 9 mos

Led a team of 5-7 campus reporters by curating story ideas and delegating breaking news assignments. Edited articles for accuracy and adherence to AP Style.
Produced content for News, Opinion, and Arts & Entertainment, where I reviewed local theater, live music, and other events.

Feature WritingEditingAP StylebookLiterary CriticismFilm Criticism

San francisco chronicle

Editorial Intern

Jun 2021 – Aug 2021 · 2 mos · San Francisco Bay Area

Wrote four front-page features for the Transformation & Tech team, covering crypto, housing, and the financial burnout of millennials.
Investigated claims of racism and sexism in Silicon Valley with guidance from veteran reporters, culminating in a centerpiece article on diversity in tech.

Feature WritingData Analysis

Los angeles business journal

Editorial Intern

Jun 2020 – Aug 2020 · 2 mos · Los Angeles Metropolitan Area

Wrote a mix of fast-turnarounds and enterprise features covering the finance, fintech, and healthcare industries in LA.
Helped manage social media feeds, using SEO best practices to create 10-20 posts a week. Boosted engagement by 200% on Twitter and 342% on LinkedIn by last day.
Assisted with fact-checking, research, and other special projects in the newsroom, saving other reporters 6-10 hours of work a week.

Feature WritingSearch Engine Optimization (SEO)Social Media Analytics

Uc santa barbara

Copywriter

Oct 2019 – Mar 2022 · 2 yrs 5 mos

Helped revamp the UCSB Economics Department website, creating a detailed style-guide and editing copy on over 200 web pages under a tight deadline.

CopywritingEditingWebsite BuildingContent Management Systems (CMS)

Noozhawk

Newsroom Intern

Jun 2019 – Aug 2019 · 2 mos

Reported breaking and feature news in Santa Barbara. Assisted with research by contacting local authorities and sifting through legal documentation.

News WritingFeature Writing

Daily nexus

Staff Writer

Oct 2018 – May 2020 · 1 yr 7 mos

Feature Writing

New media publications

Graphic Designer

Oct 2016 – Apr 2018 · 1 yr 6 mos

Helped develop print and online publications by creating promotional videos, designing sections of the magazine, and cold-calling advertisers in the LA/OC area.
Delegated assignments between a team of four graphic design interns. Worked closely with editor-in-chief to approve cover art and redesign the company website.

Adobe Creative SuiteQuarkXPressAd Design