A

Andreas von der Heydt

Co-Founder

Frankfurt, Germany29 yrs 5 mos experience

Key Highlights

  • Nearly three decades of leadership experience.
  • Founder of AVDH Coaching & Consulting.
  • Expert in leadership development for the AI era.
Stackforce AI infers this person is a Leadership Development Expert with extensive experience in e-commerce and consumer goods.

Contact

Skills

Core Skills

Executive CoachingConsultingGeneral ManagementLeadership

Other Skills

High-Quality ConsultingAdvisory ServicesStrategyRetailFMCGMarketingBusiness StrategySales ManagementMarketing StrategyCoachingInspiring LeadershipMarketing ManagementThought LeadershipHuman ResourcesMentoring

About

Dr. Andreas von der Heydt is an International Leadership Expert, Executive Coach, and Scholar with nearly three decades of experience building high-performance and entrepreneurial organizations. He's the founder and managing director of AVDH Coaching & Consulting, a certified ICF PCC coach, a Professional Fellow of the Institute of Coaching at Harvard Medical School, and a Senior Lecturer at EBS University. He trained and worked with leading coaches across Europe and the United States, co-founded Amazon Germany's Coaching Program, and was a founding member of L'Oréal's Mentoring Program. His recent work centers on HUMA, a leadership development framework built on Five Core Competencies and Ten Human Power Skills that prepares leaders to thrive in the AI era. Unlike leadership models that treat technology as the central challenge, HUMA argues the opposite: human capability is the defining leadership question of our time. Over the past 25 years, Andreas has helped organizations and individuals around the world achieve growth and lasting success. He has authored books and articles on leadership and coaching, and conducted doctoral research on organizational learning and coaching. His approach is research-backed, personalized, and strongly results-oriented. Earlier in his career, Andreas ran Talent and Leadership Development at Amazon, served as Director of Kindle and Managing Director of Amazon BuyVIP, was a Vice President at Chewy, General Manager Europe at L'Oréal, and served as an executive board member at Tchibo, a leading European coffee manufacturer and omnichannel retailer. With extensive experience across executive management, human resources, sales, and marketing, Andreas has worked in the United States, Europe, and Asia. He brings deep expertise in e-commerce, retail, consumer goods, and technology, paired with a long-standing passion for leadership development. Today he advises CEOs and entrepreneurs and works as an executive coach with senior leaders globally. He also mentors underprivileged groups, driven by his belief in the potential of every individual to grow and succeed. Andreas studied management and economics at Ludwigshafen Business School in Germany, with academic stays in Salamanca and Nagoya. He earned an MBA from Henley Business School and a Doctorate in Education in organizational leadership from Northeastern University in Boston, where his research focused on how organizations learn and perform. A native German speaker, he works in English daily and reads and converses in French, Spanish, and Japanese.

Experience

29 yrs 5 mos
Total Experience
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Average Tenure
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Current Experience

Ebs universität für wirtschaft und recht

Senior Lecturer Leadership

Oct 2025Present · 8 mos

  • Following my passion for researching and teaching about leadership and coaching, while continuing my main work as a global executive coach supporting senior leaders.
  • Starting in 2026, I will teach the new course “HUMA Leadership,” which I designed and developed based on the latest academic research and my 25 years of experience as a business and people executive, combined with having worked for over two decades as a professional coach with hundreds of leaders worldwide.
  • It’s aimed at developing and nurturing Human Power Skills to help leaders and organizations stay relevant and impactful in an AI and machine-driven era.
  • This is my way of saying thank you for all the support I’ve received over the years, and to give back to today’s and tomorrow’s leaders.
  • More information here: https://www.ebs.edu/ebs-executive-school/offene-programme/fearless-leadership
  • EBS ranks #3 in Germany for Executive Education (Financial Times, Open Programs, 2024).

Tchibo

Member of the Executive Board - International Business, Digital & Online

Jul 2022Dec 2024 · 2 yrs 5 mos · Hamburg, Germany

  • Leading Tchibo‘s international business as well as Tchibo’s global Digital & Online business (DACH and International) as a member of the executive board. In charge of strategic direction, management, and performance.
General ManagementStrategyLeadershipRetailFMCG

Chewy

Vice President Sales & Category Management

Jan 2020Dec 2021 · 1 yr 11 mos · Dania, Florida, United States

  • Member of Chewy's Executive Leadership team. Business leader with multi-billion-dollar P&L ownership. Leading sales, purchasing, category management, marketing, data analytics as well as company-wide strategic initiatives. Key HR sponsor for DEI, recruiting, training & development.

Amazon

3 roles

Director Talent Management & Leadership Development

Jun 2017Jul 2020 · 3 yrs 1 mo

  • Member of Amazon´s Global HR Leadership team. In charge of leadership development, talent development, recruiting, and people analytics. Leading also key HR technology and product development projects. For the US and globally. Internal leadership coach and think big mentor.

Director & Country Manager Kindle Germany

May 2014May 2017 · 3 yrs

  • Member of the Leadership Team. Business & P&L Owner. In charge of commercial, marketing, onsite management, data analytics and other key functions.

Managing Director Amazon BuyVIP Germany

May 2012Apr 2014 · 1 yr 11 mos

  • Leading Amazon´s German shopping club and community with many millions of customers. In charge of all functions like sales, account & category management, marketing, finance, supply chain management, etc. European brand leader.

L'oréal

7 roles

General Manager Sales Europe

May 2010Apr 2012 · 1 yr 11 mos

  • Member of the European Executive Team. In charge of sales of 28 European countries: All commercial teams, category management, and trade marketing.

Managing Director Poland

Jan 2008Apr 2010 · 2 yrs 3 mos

  • Business and P&L owner. In charge of all key functions like marketing, sales, finance, etc. Leader European new skincare development and brands.

General Manager New Zealand

Oct 2006Dec 2007 · 1 yr 2 mos

  • Business and P&L owner. In charge of all key functions like marketing, sales, finance, etc.

Marketing Director Skincare Germany

Oct 2005Sep 2006 · 11 mos

Sales Director Australia

Jul 2003Sep 2005 · 2 yrs 2 mos

Director Key Account Management Germany

Jul 2001Jun 2003 · 1 yr 11 mos

National Key Account Manager Germany

Oct 1998Jul 2001 · 2 yrs 9 mos

Andreas von der heydt coaching & consulting

Founder & Managing Director

Jan 2010Present · 16 yrs 5 mos · Miami-Fort Lauderdale Area

  • I’m the founder and managing director of AVDH Coaching & Consulting as well as a certified ICF professional coach (PCC) and Doctor of Education (EdD). My specialties are (1) Executive Coaching, (2) High-Quality Consulting; (3) Advisory Services (Board Memberships, etc.). I´ve been working with leading organizations around this beautiful world in the past 25+ years.
Executive CoachingHigh-Quality ConsultingAdvisory ServicesConsulting

Rewe group

2 roles

Retail Project & Marketing Manager

Promoted

Mar 1998Sep 1998 · 6 mos · Köln und Umgebung, Deutschland

Graduate Management Trainee Marketing

Jul 1996Feb 1998 · 1 yr 7 mos · Köln und Umgebung, Deutschland

Education

Northeastern University

Doctor of Education - EdD — Organizational Leadership & Coaching

Jan 2018Jan 2021

Henley Business School

Master of Business Administration (MBA)

Jan 2002Jan 2005

Ludwigshafen University of Business and Society

Master’s Degree

Jan 1992Jan 1996

Nagoya University

Business Administration/Management and Japanese Language

Jul 1994Jun 1995

Universidad de Salamanca

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