Shadman Rahman — Product Manager

I'm Principal Product Manager, Student Experience, Search & Monetization at Keystone Education Group. Top of Keystone's IC track. I own search, monetization, and the logged-in experience across Keystone's marketplace: 134M users, 60+ markets. I drive the convergence strategy adopted as company product vision: Free Text Search Discovery, Agentic Discovery Layer, and Logged-In Experience as one product line. The reframe I keep coming back to: PMs spend years getting good at writing specs, then realise the spec was the bottleneck. The work isn't to describe what to build. The work is to build alongside the team and compound the operating model so the next problem takes half as long. What one PM can do today, the team can do tomorrow. I'm a Builder PM. I ship internal tooling. I run a Claude Code workspace of 33+ skills and 9 agents that automate work that would otherwise eat the week. The playbook is public at https://claudecodeguide.dev/ so the broader PM community can adopt the pattern. What I've shipped at Keystone: • Rebuilt search with hybrid retrieval and RRF re-ranking through 11 A/B tests. +23% traffic, +11% leads YoY, 70% faster indexing. • Launched Kevel-powered AdTech platform with ~5% CTR, contributing to SEK 207M incremental annual revenue. • Shipped ESP recommendation system with 4.6x lead multiplier, now the largest lead volume channel at Keystone. I've always built things ahead of their time. In late 2011, I led product at Beshto, the first microblogging platform in South Asia, and Beshto Proshno, our answer to Quora. At Grameenphone, I designed the onboarding experience that grew Bangladesh's internet user base from 14M to 34.8M in three quarters. I designed Bluebox, the biometric SIM tool used by 500,000 retailers. I have a Masters in Human-Computer Interaction from Uppsala University. That design foundation shapes everything I build. I write at Product Field Notes on Substack about what works and what breaks. I teach PM fundamentals to 5,000+ students at Ostad and mentor 250+ PMs through ADPList (Top 50 globally). Before Keystone: Fishbrain: Built first recommendation engine for 15M users. 2x daily engagement, ~30% subscription lift. Grameenphone: Launched 4 products from zero to millions of users. 14% ARPU uplift. Two National ICT Awards. Open to Principal+, Group PM, Director of Product, or Head of Product roles at companies operating at scale. Marketplaces, AdTech, EdTech, or consumer platforms. Based in Uppsala, Stockholm hybrid. Swedish work permit holder.

Stackforce AI infers this person is a Product Management expert in EdTech and AdTech sectors, driving user engagement and monetization.

Location: Uppsala, Uppsala County, Sweden

Experience: 15 yrs 10 mos

Skills

Product Management
Product Strategy & Portfolio
Marketplace Monetization
User Experience Design (ued)

Career Highlights

Led product strategy for 134M users across 60+ markets.
Built first recommendation engine, doubling engagement.
Mentored over 250 PMs globally, enhancing their skills.

Work Experience

Keystone Education Group

Principal Product Manager, Student Experience, Search & Monetization (2 mos)

Senior Product Manager, Search, Engagement & Monetization (2 yrs 8 mos)

Ostad

Lead Instructor, Product Management (Freelance) (3 yrs 8 mos)

adplist.org

Top 50 Product Mentor (4 yrs)

Fishbrain

Senior Product Manager, Social Experience & AI/ML (2 yrs 2 mos)

Grameenphone Ltd

Senior Product Manager, Product Innovation & Monetization (Digital Services) (3 yrs 8 mos)

Product Manager, Digital Entertainment (Streaming, Music & Messaging) (11 mos)

Service Design & UX Specialist (9 mos)

Ekhanei.com

Product Manager, Classifieds Marketplace (Listings & Seller Experience) (1 yr 11 mos)

Cellbazaar

Senior UX Specialist, Classifieds Marketplace (Listings & Performance) (8 mos)

Beshto Ltd

Product Manager, Beshto Service (1 yr 6 mos)

Bangla Trac Miaki VAS Ltd

Product Specialist (2 mos)

Spellbound Advertisement Ltd

Executive - Business Development (3 mos)

North South University

Student Worker, Information Services Department (1 yr 1 mo)

Student Worker, Registrar's Office (5 mos)

Education

Master's degree at Uppsala University

Executive Education at INSEAD

BSc in Computer Science and Engineering at North South University

Higher Secondary Certificate Examination (HSC) at Notre Dame College

Master of Social Science at Uppsala University

Bachelor of Science at North South University

Shadman Rahman

Product Manager

Uppsala, Uppsala County, Sweden15 yrs 10 mos experience

Key Highlights

Led product strategy for 134M users across 60+ markets.
Built first recommendation engine, doubling engagement.
Mentored over 250 PMs globally, enhancing their skills.

Stackforce AI infers this person is a Product Management expert in EdTech and AdTech sectors, driving user engagement and monetization.

Contact

Skills

Core Skills

Product ManagementProduct Strategy & PortfolioMarketplace MonetizationUser Experience Design (ued)

Other Skills

Search & Discovery (Relevance/Ranking)A/B TestingExperimentation & Growth (A/B/n, Causal)Personalization & Recommendations (AI/ML)AdTechSQLCross-functional Team LeadershipInformation RetrievalProgrammatic AdvertisingStakeholder ManagementAI Product ManagementGenerative AILarge Language Models (LLM)Prompt EngineeringRetrieval-Augmented Generation (RAG)

About

Experience

15 yrs 10 mos

Total Experience

Average Tenure

Current Experience

Keystone education group

2 roles

Principal Product Manager, Student Experience, Search & Monetization

Promoted

Apr 2026 – Present · 2 mos · Stockholm · Hybrid

Top of Keystone's IC track.
Own search, monetization, and the logged-in experience across Keystone's marketplace: 134M users, 60+ markets. Drive the convergence strategy adopted as company product vision: Free Text Search Discovery, Agentic Discovery Layer, and Logged-In Experience as one product line.
The Convergence Strategy
Lead Free Text Search Discovery: rebuild search around natural-language intent, moving beyond filter-tree taxonomy.
Shape the agentic discovery layer that personalises program matching across Keystone's 150K+ programs.
Own the Logged-In Experience as the post-application surface that closes the loop from discovery to enrolment.
Builder PM Operating Model
Build alongside the team. Ship internal tooling and run a Claude Code workspace of 33+ skills and 9 agents that automate work that would otherwise eat the week.
Compound the operating model across the Keystone PM team. What one PM can do today, the team can do tomorrow.
Externalise the playbook publicly at claudecodeguide.dev so the broader PM community can adopt the pattern.
Current Focus (2026-2028)
Convergence delivery: ship Free Text Search Discovery, Agentic Discovery Layer, and Logged-In Experience as one connected product line, not three parallel roadmaps.
Operating-model leverage: scale the team's per-PM throughput through shared tooling, agents, and a published playbook.

Product ManagementProduct Strategy & PortfolioSearch & Discovery (Relevance/Ranking)A/B TestingExperimentation & Growth (A/B/n, Causal)Personalization & Recommendations (AI/ML)+17

Senior Product Manager, Search, Engagement & Monetization

Aug 2023 – Apr 2026 · 2 yrs 8 mos · Stockholm · Hybrid

Owned Search, Discovery, Monetization, and Student Engagement across a multi-market education marketplace: SEK 410M listings revenue, 134M users, 60+ markets. Manage 3 PMs and a 15-person cross-functional squad. Expanded scope in Jan 2026 by absorbing Student Experience squad, adding Auth, MyAccount, and logged-in experience to the portfolio.
Search & Discovery
Rebuilt search with hybrid retrieval (lexical + semantic) and RRF re-ranking through 11 A/B tests: +23% traffic, +11% leads YoY, 25% fewer drop-offs, 70% faster indexing.
Led product discovery research (JTBD mapping, search-intent taxonomy). Authored product strategy connecting AI search, knowledge graphs, and cross-squad integration.
Monetization & AdTech
Launched Kevel-powered AdTech platform (Featured Listings + ESP) with ~5% CTR, contributing to SEK 207M incremental annual revenue.
Shipped ESP recommendation system via Kevel, replacing legacy code: 3.3x lead multiplier, largest lead volume channel by Q4 2025.
Shifted from lottery to auction-based delivery: +55% lead volume growth, consistent MoM revenue acceleration. Near-perfect fill rate with delivery accuracy 25x better than target.
Delivered server-side ad serving, conversion tracking, and fair delivery model (tier-based caps + guaranteed minimums).
Student Engagement & Platform (from Jan 2026)
Owned Auth migration, MyAccount, and multi-horizon logged-in experience strategy.
Operating Model
Scaled PM team in my product area from 1 to 4 with structured hiring, onboarding, and OKR/KPI frameworks.
Personally built 6+ internal tools using AI-assisted programming (Python, Next.js, API integrations), including an AI-powered ad operations assistant adopted by commercial teams for campaign management and diagnostics.
Presented "The Convergence" strategic narrative which is now the company product vision.

SQLSearch & Discovery (Relevance/Ranking)Marketplace MonetizationExperimentation & Growth (A/B/n, Causal)Agile MethodologiesProduct Road Mapping+26

Ostad

Lead Instructor, Product Management (Freelance)

Oct 2022 – Present · 3 yrs 8 mos · Remote · Remote

Lead instructor for a top South Asian edtech platform focused on career-aligned upskilling.
Taught 5,000+ students via live classes, capstone projects, and 1:1 mentoring.
Built practical curriculum covering discovery, prioritization, experimentation, stakeholder management, and GTM.
Guide early-career professionals on PM transitions, portfolio storytelling, and interview readiness.
View profile: https://ostad.app/en/instructor/70246

Adplist.org

Top 50 Product Mentor

Jun 2022 – Present · 4 yrs · Remote · Remote

Recognized as Global Top 50 mentor on ADPList, supporting early to mid-career PMs.
Mentored 250+ professionals with 3,000+ minutes of live 1:1 sessions.
Focus areas: product sense, discovery, prioritization, metrics, experimentation, stakeholder influence, interview prep.
Consistently 5-star rated for clear frameworks and actionable feedback.
View profile: https://adplist.org/mentors/shadman-rahman

Fishbrain

Senior Product Manager, Social Experience & AI/ML

Jun 2021 – Aug 2023 · 2 yrs 2 mos · Stockholm, Stockholm County, Sweden · Hybrid

Led core social experience and discovery for a 15M-user consumer community.
Built first recommendation engine and interest-based social graph: 2x daily engagement, ~30% lift in paid subscriptions.
Improved content relevance by 40% and session time by 18% through ML ranking.
Established A/B testing cadence, reducing delivery cycle time by 25%.
Shipped My Area, a hyper-local feed tied to real fishing contexts with monetization placements and quality guardrails.

SQLSocial MediaSearch & Discovery (Relevance/Ranking)Marketplace MonetizationExperimentation & Growth (A/B/n, Causal)Agile Methodologies+38

Grameenphone ltd

3 roles

Senior Product Manager, Product Innovation & Monetization (Digital Services)

Promoted

Nov 2017 – Jul 2021 · 3 yrs 8 mos · Dhaka, Bangladesh · On-site

Explored and scaled growth bets at the intersection of telco, content, and services for 80M+ subscribers.
Led digital transformation across Bangladesh, Pakistan, Myanmar: ARPU uplift of 20%, 15%, and 52%.
Shaped service bundling strategy combining connectivity with OTT, gaming, and lifestyle offers.
Ran pricing and gamification experiments in self-care app, increasing digital engagement by 40% and sales by 23%.
Designed Grameenphone Academy and FutureNation student upskilling program with UNDP, Cisco, and IBM: 10,000+ enrolments.

SQLSearch & Discovery (Relevance/Ranking)Marketplace MonetizationDesign ThinkingExperimentation & Growth (A/B/n, Causal)Agile Methodologies+39

Product Manager, Digital Entertainment (Streaming, Music & Messaging)

Dec 2016 – Nov 2017 · 11 mos · Dhaka, Bangladesh · On-site

Led strategy and launch for streaming and messaging platforms from insight to MVP to GTM.
Launched Bioscope VOD streaming and GP Music with 14% ARPU uplift. Two National ICT Awards (2017, 2018).
Built Hello Messenger from scratch: 150K+ beta messages, 42% DAU, 1h+ average sessions. Won Telenor Ignite Global (2019).
Built pricing, packaging, and GTM playbook with commercial teams.

SQLSocial MediaSearch & Discovery (Relevance/Ranking)Marketplace MonetizationDesign ThinkingExperimentation & Growth (A/B/n, Causal)+37

Service Design & UX Specialist

Mar 2016 – Dec 2016 · 9 mos · Dhaka, Bangladesh · On-site

Designed onboarding and enablement tools at the intersection of compliance, inclusion, and mass retail.
Built Bluebox, first biometric SIM verification in Bangladesh, adopted by 500,000+ retailers.
Designed EasyNet mobile-first portal for first-time internet users: boosted internet users from 14M to 34.8M.
Co-created AR micro-learning tool for low-literacy retail agents. Won Telenor Ignite Global (2019).

Social MediaDesign ThinkingExperimentation & Growth (A/B/n, Causal)Agile MethodologiesUser-centered DesignProduct Launch+26

Ekhanei.com

Product Manager, Classifieds Marketplace (Listings & Seller Experience)

Mar 2014 – Feb 2016 · 1 yr 11 mos · Dhaka, Bangladesh · On-site

Bridged global platform and local market to localize UX, grow supply, and align roadmap.
Led global product integration with 25-member teams across Barcelona and Dhaka.
Redesigned Cellbazaar.com with 80% improvement in site visits and 10,000 listings in 9 months.
Owned ad listing flow end to end: improved seller onboarding, category clarity, and mobile completion rates.

SQLMarketplace MonetizationDesign ThinkingExperimentation & Growth (A/B/n, Causal)Agile MethodologiesUser-centered Design+31

Cellbazaar

Senior UX Specialist, Classifieds Marketplace (Listings & Performance)

Jun 2013 – Feb 2014 · 8 mos · Dhaka, Bangladesh · On-site

Reimagined a leading classifieds platform during strategic transition.
Redesigned listing and browse flows: increased daily listing volume and conversion.
Optimized assets and templates for faster load times and deeper sessions.
Contributed to strategic repositioning that supported major external investment.

Beshto ltd

Product Manager, Beshto Service

Nov 2011 – May 2013 · 1 yr 6 mos · Dhaka, Bangladesh · On-site

Led product strategy and platform development for an early microblogging and Q&A ecosystem focused on expression and community knowledge.
Launched a microblogging service built around short-form posts, identity, and commentary; grew engaged creator and reader communities.
Introduced Proshno, a large-scale UGC Q&A product; designed moderation and reputation systems and expanded topic coverage.
Defined content and conversation architecture prioritizing safety, reporting, and discoverability; improved signal-to-noise and retention.
Owned roadmap end to end, balancing new features with platform stability and performance at scale.
Partnered with Engineering, Community Ops, and Communications to support responsible participation during high-traffic civic moments.

Bangla trac miaki vas ltd

Product Specialist

Nov 2011 – Jan 2012 · 2 mos · Banani, Dhaka, Bangladesh · On-site

Wore multiple hats in an early team, focusing on press ad design and content operations for the entertainment VAS portfolio.
Designed press ads and marketing collateral; collaborated with agencies and printers to meet campaign deadlines.
Managed content pipelines for entertainment VAS services; coordinated updates, QA, and on-time releases with telco partners.
Maintained brand and regulatory compliance across assets and copy.
Set up lightweight processes for content calendars and asset handoffs to reduce rework and delays.

Data AnalysisTeamwork

Spellbound advertisement ltd

Executive - Business Development

Jul 2011 – Oct 2011 · 3 mos · Road #19, Banani, Dhaka, Bangladesh

Supported client services and creative delivery, combining account coordination with hands-on design.
Managed day-to-day client accounts with the client services team; coordinated briefs, timelines, and approvals.
Designed creatives for print and digital; translated briefs into layouts and final assets.
Worked with production vendors and media houses to ensure on-time delivery and quality.
Helped standardize asset handoffs and file naming to reduce revisions and turnaround time.
Assisted in proposals and pitch decks for new business.

North south university

2 roles

Student Worker, Information Services Department

Jun 2010 – Jul 2011 · 1 yr 1 mo · Dhaka, Bangladesh · On-site

Supported campus IT operations across student labs and print/scan servers during peak academic periods.
Maintained computer labs and print servers; handled troubleshooting, OS imaging, and hardware swaps.
Prepared labs each semester with software deployment, user access, and network configuration for advising and exams.
Supported programming contest infrastructure and other high-traffic events; monitored systems and resolved incidents quickly.
Documented setup checklists and handover guides to reduce turnaround and repeat issues.

Student Worker, Registrar's Office

Jan 2010 – Jun 2010 · 5 mos · Dhaka, Bangladesh · On-site

Supported the digitization of student records with focus on accuracy, confidentiality, and easy retrieval.
Scanned and digitized paper transcripts and forms; applied file naming, metadata tagging, and quality checks before upload.
Indexed documents in the registry system to enable fast search and retrieval; maintained logs for audit and traceability.
Handled confidential information per university policy; reduced errors using checklists and spot reviews.
Coordinated with Registrar staff to prioritize backfiles and resolve missing or illegible records.