Aug 2023 – Present · 2 yrs 10 mos · Bangalore Urban, Karnataka, India · On-site

• Led end-to-end content operations, monitoring productivity of writers, voice artists, and post-production teams to ensure timely delivery of shows and promotional assets. Streamlined coordination across editorial, production, and post-production teams, resolving workflow and CMS-related operational issues to maintain delivery timelines. Published weekly operational and performance dashboards, identifying potential delays and enabling proactive resolution of production risks. Managed onboarding of voice artists and production vendors, including contract setup, CMS access provisioning, and operational training for seamless integration. Oversaw budget tracking and payout processing for creative partners in collaboration with finance teams, ensuring compliance with approved AOP budgets. Performed performance analysis of Meta Ads and Google UAC campaigns across Android and iOS shows, tracking key metrics such as CPI, CTR, Conversion %, Activation %, and retention recovery metrics (D3, D7, D15, D30). Managed the creative asset pipeline for Meta and Google UAC campaigns, ensuring platform compliance and resolving flagged creatives through coordination with Google support teams. Partnered with writers and editors to crack high-performing promo scripts, using campaign metrics such as CPI, CTR, 3-second plays, and 90–95% video completion rate to guide creative optimization. Leveraged AI creative tools (Leonardo AI, Playground AI, Nano Banana, Flux Dev) to generate promotional assets and collaborated with manual AI teams to refine creatives for scalable campaign deployment.

Aug 2022 – Oct 2024 · 2 yrs 2 mos · Bangalore · On-site

Jan 2022 – Aug 2022 · 7 mos

Dec 2020 – Nov 2021 · 11 mos · Patna, Bihar, India