Aug 2021 – Aug 2022 · 1 yr · Bengaluru, Karnataka, India · On-site

• Research, Planning and successful Execution of 5 new categories for SUPER App and initial 500 sales for the owned categories.
• Driving the category structure across marketing, user journey, landing page design, etc. to ensure smooth functioning of the category with an average increase in page visits by 46% and demand by 30% month on month.
• Identifying and prioritizing opportunities using customer data; maintaining structured analysis of target market, P&L, pricing, and sales to plan revenue growth for the category.
• Sourcing and building strategic partnerships(b2b) to promote categories like Personal Loans, Gifting, Astrology and Wedding Services
• Brand Partnership on a barter system to improve user growth.
• Proficient in using Balsamiq for wireframing and creating dashboards for data analysis using Mixpanel

Feb 2020 – Aug 2021 · 1 yr 6 mos · Mumbai, Maharashtra

• Developing strategic partnership and alliances to increase brand and business value.
• End to end process; Identifying/screening/acquiring top coaching institutions/teachers/educators & assist them to launch content on Testbook’s platform.
• Managing the entire process for 100+ faculties.
• Identifying the right business opportunities, framing deal structures, negotiation & closing out of deals.
• Leading and effectively managing special projects end-to-end.

Dec 2018 – Apr 2019 · 4 mos · Gurugram, Haryana, India · On-site

Jun 2017 – Oct 2018 · 1 yr 4 mos · Gurgaon, India

• Understand different categories in depth, and how customers hire in the same.
• Identify and on-board great service professionals across categories.
• Source, curate and update accurate provider information, using creative and original ideas to present information.
• Evaluate and verify existing profiles and devise innovative ways to enhance the quality of the providers.
• Interact with vendors regularly to ensure active engagement on the platforms.
• Resolve queries from providers on a case by case basis and ​End-to-end ownership of select service categories.
• Impart necessary training to on-boarded service professionals on how to use UrbanClap and how to follow correct process guidelines.
• Contact customers who have put in requests on UrbanClap & get complete detailed information.
• Understand their needs and pick up on additional or missing details & identify and overcome
• objections.
• Obtain customer information & ensure customers get enough quotations from providers.
• Institutionalize service delivery norms and processes for the Home Paint category. Handled survey cum field sales & managing projects by conducting timely audits of the site.
• Currently working & understanding the Self-Fulfillment model for the category.

Jun 2016 – Jun 2017 · 1 yr · Gurgaon, India

• On boarding Indian SME's to Google My Business page where they are provided with enhanced visibility on Google Search, Google+ and Google Maps.
• Identified critical product issues during these programs specifically impacting the Indian market.
• The issues identified significantly impacted the product strategy resulting in delay of GMB marketing launch in India and new feature requests being pushed at high priority. This involved significant collaboration with stakeholders in marketing, product and sales.
• Experience in setting up and supporting large strategic programs successfully such as Google Feet on Street, Call center Operations (Google My Business), and the Shared Services team.
• Understanding Google products, internal tools and processes and leveraging those to increase work efficiency and effectiveness of project team
• Exposure to customer facing roles in product management, business development, operations and marketing.
• Monitoring, measuring and communicating project progress, potential risks and delays and team performance to the project team, executives and stakeholder.
• Selling and optimizing daily account management of Google Adwords for the end clients.(B2B & B2C).
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Monitor and evaluate search results and search performance across the major search channels.
• Assist in the management of Google search to produce more authentic & reliable data for "Search Near Me" project.