Apr 2021 – Nov 2023 · 2 yrs 7 mos

• Own and effectively manage GATE Category, focusing on product strategy & launches, user engagement, AOP creation and P&L.
• Implementing the strategic operational plans in alignment with the overall delivery strategy.
• Collaboration with senior management to define and refine category-level objectives and key performance indicators (KPIs).
• Identifying initiatives for category growth in terms of new product launches & and partnerships with leading educators or content creators.
• Analyse category performance metrics, engagement data, sales data, and customer feedback to identify areas for improvement.
• Deep understanding of the students’ problem and continuously enhanced their experience
• Aligning with cross-functional teams (Product, Design, Marketing, Engineering, Business, student/customer success, onboarding team etc.) to ensure our products are of best quality and students’ engagement is highest.

Jun 2018 – Mar 2021 · 2 yrs 9 mos

• Own and effectively manage JEE-NEET category, focus on product strategy & launches, user engagement.
• Play a significant role in cross-functional projects and drive new business improvement opportunities in collaboration with other teams
• Aligning with cross-functional teams (student/customer success, onboarding team etc.) to ensure our programs/courses are successful.
• Planning, execution, monitoring, controlling, and closing the projects
• Modifying clear, straightforward plans that stimulate the teams to reach their full potential

Aug 2016 – Jun 2018 · 1 yr 10 mos

• Content Acquisition: Prepare question sourcing plan and guide SMEs and freelance content developers to acquire the desired level and type of questions.
• Content Curation: Setting up a process for engaging study material, articles, and questions created by Subject Matter Experts to ensure the best quality. Ensure the availability of the best quality solution/explanation to all the questions in the database.
• Trend Analysis: Conduct in-depth research to understand the trend of the exam by analyzing the variation in difficulty level and pattern of the exam over years.
• User Engagement: Setting up the process to resolve doubts posted by users and Interact with users to understand their needs, take feedback and incorporate them into forthcoming activities. Keep track of user activity on the platform and take the necessary measures to ensure a high-quality student experience.

Jun 2015 – Aug 2016 · 1 yr 2 mos · Mumbai Area, India

• Develop study material, create and review questions with detailed solutions
• Analyze and understand the pattern and difficulty level of respective exams
• Creating high-quality Mock Tests as per the exam pattern
• Clearing student’s doubts and help them improve their understanding

Dec 2014 – Jun 2015 · 6 mos · Bengaluru Area, India