Shipra Arora

Digital Marketing Specialist

Gurgaon, Haryana, India7 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in driving brand growth in competitive markets.
Proven track record in managing premium hotel categories.
Strong analytical skills with a focus on consumer behavior.

Stackforce AI infers this person is a growth-focused manager in the hospitality and e-commerce sectors.

Contact

Skills

Core Skills

StrategySales Growth

Other Skills

Revenue & Profit GrowthConsumer BehaviorAnalyticsCategory ManagementFinancial ConsultingMergers and AcquisitionsStrategy ImplementationTeam ManagementBusiness AnalysisPortfolio ManagementE-commerceB2C MarketingProject ManagementA/B TestingCross-functional Team Leadership

About

I am a business manager and I specialise in pushing brands forward to glory, one category at a time. Currently, I'm working with India's largest quick-commerce platform and aiming to drive growth for the personal care division. Prior to this, I was managing premium and luxury hotels at MakeMyTrip-Goibibo. I completed my MBA from NMIMS Mumbai.

Experience

7 yrs 6 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Vodafone idea limited

Marketing Specialist

Dec 2022 – Feb 2024 · 1 yr 2 mos · Delhi, India

Blinkit

Category Manager

Jan 2022 – Jun 2022 · 5 mos · Gurugram, Haryana, India

Makemytrip

2 roles

Category Manager

Promoted

May 2020 – Dec 2021 · 1 yr 7 mos

Responsible for driving revenue & growth for premium hotels, contributing >50% of hotels’ business
End-to-end responsibility for super-premium hotels, premium chains and standalone premium hotels in India
Responsible for market activation, product roadmap and category launches

StrategySales Growth

Associate Category Manager

Oct 2018 – Apr 2020 · 1 yr 6 mos

Capgemini

Summer MBA Intern

Apr 2017 – May 2017 · 1 mo · Bengaluru, Karnataka, India

•Designed a business proposal for sales pitches to be used by business development teams; focused on converting existing On- Premise customers to Oracle Financial Cloud

Royal bank of scotland business

Process Associate

Jul 2013 – May 2016 · 2 yrs 10 mos · Gurugram, Haryana, India

Responsible for daily reconciliation for 200 branches of Natwest & RBS
Recommended process improvement for refund/waivers, leading to a 10% increase in customer satisfaction
Led the escalation management matrix in coordination with RBS branches in UK; average 600+ escalations per month