Maha Alaoui — CEO
👋 Hi, I’m Maha, former Salesforce Solution Engineering Leader turned Executive Coach. I help sales teams grow bold leaders and build high performance cultures. I also help women in tech strengthen their voice, visibility, and career progression. After more than a decade at Salesforce across Paris, London, Dublin, and Dubai, I built and led high-performing teams in complex environments. My work sat at the intersection of leadership, culture, enterprise technology, AI, and career growth. Today, I support ambitious professionals who are capable, driven, and doing the work… but not always getting the recognition, influence, or opportunities that match their potential. 💡 Tell me if this sounds familiar: - You’re delivering results, but your impact is not fully seen or valued. - You’re working hard, yet unsure how to translate that into visibility, influence, and career growth. - You’re navigating environments where you feel underestimated, overlooked, or like you have to prove yourself constantly. - You want to step into leadership, speak with confidence, and own your space, but self-doubt shows up at the wrong moments. - You know you’re capable of more, but your path forward is not fully clear. If that resonates, you are not alone. Many high-performing professionals are not lacking skill. They are missing clarity, positioning, and the confidence to be fully seen. That’s where I come in. My approach focuses on helping you build the foundations that drive real, sustainable growth: 1. Confidence and Self-TrustDevelop the internal certainty to act, decide, and lead without second-guessing yourself. 2. Executive Presence and VisibilityCommunicate clearly, position your value, and become visible for the right reasons. 3. Career Clarity and Leadership GrowthMake intentional moves, step into leadership, and grow with direction and purpose. This work is grounded in a simple belief: high performance and healthy culture go together. The strongest leaders and teams grow through trust, clarity, and accountability. As reflected in my program, many women in tech are already capable, but struggle with visibility and self-doubt in environments that were not built with them in mind . I’ve worked with executives, managers, and ambitious professionals navigating leadership transitions, career acceleration, and personal growth. I understand what it takes to influence at senior levels and build a reputation that opens the right doors. If you’re ready to lead with confidence, strengthen your voice, and grow your career with intention, let’s connect.
Stackforce AI infers this person is a SaaS executive specializing in leadership development and digital transformation.
Location: Dubai, United Arab Emirates
Experience: 15 yrs 1 mo
Skills
- Leadership
- Team Building & Talent Development
- Strategic Leadership & Vision
- Performance Management
- Consultative Selling
- Customer Relationship Management (crm)
Career Highlights
- Led high-performing teams across multiple regions.
- Expert in empowering women in tech for leadership roles.
- Strong advocate for diversity and inclusion in the workplace.
Work Experience
Salesforce
Head of Solution Engineering MEA (4 yrs 4 mos)
Manager - Solution Engineering - MENA ( Middle East & North Africa) (1 yr)
Lead Solution Engineering (3 yrs 2 mos)
Senior Application Instructor | Training Leader - EMEA (1 yr 9 mos)
Sr Business Analyst Customer Success Group (2 yrs 8 mos)
Microsoft
Business Analyst CRM Dynamics (1 yr)
Elior
Project Manager – Emerging Technologies (7 mos)
Rakuten
Project Manager – CRM (7 mos)
Education
MBA Master Business Administration at Paris School of Business
Master at Shanghai International Studies University
Bachelor’s in Economic Sciences at University of Montpellier