Apr 2025 – Jul 2025 · 3 mos · Global

Feb 2025 – May 2025 · 3 mos

Feb 2025 – Mar 2025 · 1 mo

Nov 2024 – Jul 2025 · 8 mos · London Area, United Kingdom

Sep 2024 – Present · 1 yr 9 mos · Hybrid

Aug 2024 – Sep 2024 · 1 mo · Remote

May 2024 – Sep 2024 · 4 mos · On-site

Apr 2024 – Jul 2024 · 3 mos · Hybrid

Nov 2023 – Present · 2 yrs 7 mos · Greater London

• Fractional HR is the third way:
• ↪ Senior-level expertise on tap without a six-figure salary
• ↪ Flexible support that scales as you grow
• ↪ We’re not the kind of consultants who drop a PDF and disappear. We get into the work with you
• We partner with founders to build GameChanging HR foundations that fuel growth, drive impact, and create engaged teams.

Jan 2023 – Oct 2023 · 9 mos · Hybrid

• Led the design and execution of a high-impact people strategy, driving international expansion, scaling operations, and preparing for future funding rounds. Partnered with founders and the leadership team to embed a people-first culture while supporting a dispersed team across the UK, France, and Lithuania.
• Key achievements & impact:
• → Strategic Leadership: Built and embedded a people strategy aligned with business growth, ensuring HR was a true enabler of scale. Provided trusted counsel to founders and senior leaders, coaching them through complex people challenges with a data-driven, commercially focused approach.
• → Driving Performance & Leadership Excellence: Developed and implemented bespoke leadership toolkits, empowering first-time and experienced managers to lead with confidence. Established a strong learning and development culture, ensuring teams were set up to thrive.
• → Elevating Employee Experience & Engagement: Enhanced benefits, led global company offsites, and championed diversity, equity, and inclusion (DEI) initiatives through Hoko-Connect. Strengthened cultural alignment in a remote and hybrid workforce, ensuring employees felt connected and valued.
• → Scaling & Infrastructure: Secured and launched a new office space, creating an environment that supported collaboration and innovation while enabling hybrid work models.

Nov 2022 – Oct 2025 · 2 yrs 11 mos · Hybrid

Nov 2020 – Sep 2022 · 1 yr 10 mos

• Shaped and led organisational strategy, design, and effectiveness, ensuring people operations aligned with business goals. A key member of the Senior Leadership Team, providing strategic counsel to the Board and senior leaders.
• Key achievements & impact:
• → Senior Leadership & Strategic Advisory: The go-to expert for senior leaders, delivering pragmatic, no-nonsense advice on complex ER issues, coaching leaders, and strengthening leadership capability across the business.
• → Driving High Performance & Culture: Established a high-performing culture, embedding OKRs to drive focus and accountability. Coached C-suite and senior managers, enabling them to lead with clarity and confidence.
• → Technology & People Experience Innovation: Automated transactional people processes, implementing best-in-class tech tools to create a one-stop shop for HR services, improving efficiency and engagement while freeing up time for strategic initiatives.
• → Reward & Recognition Strategy: Designed, launched, and maintained a comprehensive reward and recognition framework, ensuring people felt valued and motivated while aligning incentives with business performance.

Sep 2022 – Jan 2023 · 4 mos

• Led a global people team of 8 across Talent, People Partners, Office Management, and IT, driving strategic people initiatives and ensuring HR was a core business enabler.
• Key achievements & impact:
• → Senior Leadership & Advisory: Acted as a trusted advisor to senior leaders worldwide, providing strategic counsel on complex people matters, workforce planning, and business transformation.
• → Scaling & Policy Implementation: Designed and rolled out comprehensive global people policies, ensuring compliance across the UK, Canada, and Australia. Established a high-impact global onboarding programme, setting new hires up for success from day one.
• → Major Organisational Change: Partnered with the CEO to transition the UK office to a fully remote model while leading a global workforce transformation, overseeing a strategic team reduction of 80% with a focus on business sustainability and employee experience.

Jan 2020 – Jun 2020 · 5 mos · London, United Kingdom

• Led a team of 10 across multiple sites, driving organisational effectiveness, talent strategy, and employee experience while providing expert guidance on complex ER matters.
• Key achievements & impact:
• → Strategic Leadership & Organisational Development: Enhanced performance management and goal setting by embedding OKRs, ensuring alignment between business objectives and employee growth.
• → Talent Strategy & EVP: Designed and led talent attraction and retention initiatives, shaping the company’s Employee Value Proposition (EVP) to attract and retain top talent in a competitive market.
• → Culture, Engagement & Inclusion: Defined and implemented diversity, inclusion, and belonging policies, introduced comprehensive employee benefits, and built a learning & development framework to upskill teams.
• → Crisis Management & Workforce Wellbeing: Led multiple COVID-19 response projects, driving remote working policies, wellbeing programmes, and engagement initiatives to support employees through rapid change.
• → Operational Excellence: Overhauled all policies and procedures, ensuring compliance, clarity, and alignment with a modern, high-growth work environment.

Jan 2018 – Jan 2020 · 2 yrs · London, United Kingdom

• Built and executed people-first strategies to drive high-growth, secure VC funding, and scale a FinTech business banking platform for SMEs.
• Key achievements & impact:
• → Scaling & Talent Strategy: Designed and implemented a comprehensive people strategy covering talent acquisition, reward, engagement, people data, culture, and office expansion, fuelling rapid growth across London and Bulgaria. Hired and onboarded 400+ employees, earning industry recognition with 9th place on LinkedIn’s Top 25 Startups (2019).
• → Employee Experience & Culture Transformation: Led a remarkable eNPS turnaround, increasing scores from -16 to +5 within six months, strengthening engagement and retention.
• → Cost Reduction & Operational Efficiency: Built and scaled a fully managed talent acquisition programme, reducing cost-per-hire by 30% (Q1-Q3) through direct sourcing while expanding the team from 2 to 15 across two sites.

Jul 2015 – Jan 2018 · 2 yrs 6 mos · London, United Kingdom

• Drove business transformation, culture, and people strategy, supporting multiple VC investment rounds and a successful $53M exit to Wyndham in 2017.
• Key achievements & impact:
• → Strategic People Leadership & Business Growth: Part of the senior leadership team, shaping a high-impact people agenda that supported rapid scale-up, investment, and acquisition.
• → Culture & Retention Transformation: Reduced attrition by 60% through targeted employee programmes, L&D initiatives, and a learning academy aligned with commercial goals, strengthening engagement and retention.
• → Building a High-Performance Organisation: Designed and executed a robust people strategy, ensuring HR was a key driver of business transformation and growth.

Apr 2013 – May 2015 · 2 yrs 1 mo · London, United Kingdom

• Led people strategy and operations, scaling teams from 40 to 150 across the UK, France, and Germany while preparing the business for acquisition.
• Key achievements & impact:
• → Strategic Growth & Leadership: Partnered with the CEO for Europe and Global CPO to build and execute a high-impact people strategy, ensuring the right structures and talent were in place to support expansion and long-term success.
• → M&A & Business Transformation: Played a pivotal role in organisational restructuring ahead of the AOL acquisition (2015), leading post-merger integration and business transition to align teams, culture, and strategy.
• → Retention & Talent Optimisation: Cut attrition by 50% in 12 months through targeted retention strategies, enhanced company culture, and L&D initiatives. Reduced cost-per-hire by 40% while improving time-to-hire, ensuring sustainable and cost-effective growth.

Nov 2011 – Apr 2013 · 1 yr 5 mos · London, United Kingdom

• Trusted Senior HR Business Leader/Partner, advising on complex ER cases, growing a team from 35 to 120 across the UK, France, and Germany. Deployed the EMEA recruitment strategy and organisational redesign significantly downsizing European teams.

Oct 2007 – Nov 2011 · 4 yrs 1 mo · London, United Kingdom