Apr 2019 – Feb 2021 · 1 yr 10 mos · On-site

• Responsible for launching multiple products and defining Acquisition and Personalisation strategy on website and mobile app for BankBazaar marketplace products.
• Acquisition and Retention:
• Launched insurance aggregator platform by means of adopting an E2E solution with payments integrated into set-up
• Defining roadmap and driving key projects to improve organic traffic and revenue in collaboration with SEO and digital marketing team
• Improving funnel conversion
• Personalisation:
• Defining strategy for improving cross-sell across multiple channels for quick growth in LTV and repeat purchase
• Mobile App:
• Defining roadmap to improve organic installs, ratings, engagement, and revenue

Apr 2017 – Mar 2019 · 1 yr 11 mos · On-site

Sep 2015 – Mar 2017 · 1 yr 6 mos · On-site

Apr 2014 – Aug 2015 · 1 yr 4 mos · On-site

• Product Owner for Customer Delivery Experience, Courier Integration and Returns Management in Supply chain domain
• Customer Delivery Experience:
• Conceptualised and built model to capture and keep promises made to customer like delivery date range and delivery flexibility
• Launched platform to facilitate delivery and reverse pickup of products in case of unsuccessful attempt by courier and reduced returns
• Courier Integration:
• Enabled order tracking by integrating with couriers to provide real-time visibility to customers and sellers
• Launched Reach Engine for serviceability based on criteria related to business models, government rules, courier reach and product
• Built engine to intelligently allocate courier based historical performance, serviceability, cost, load capacity, and rating
• Integrated courier at pre-shipment stage for real-time push of seller-pickup status in courier network to reduce O2S time
• Returns Management:
• Conceptualised and implemented returns management system to handle reverse pickup including automated refunds, faster replacements, courier allocation and tracking

Jun 2012 – Mar 2014 · 1 yr 9 mos · On-site

May 2011 – Jul 2011 · 2 mos

• AERODYNAMIC DATABASE FOR TALL BUILDINGS
• Comprehensively examined the aerodynamic loads and its effects on slender structures
• Analysed different types of damping systems being used to reduce the vibration
• Developed equations of motion for structures with damping systems subjected to design wind loads
• Evaluated the advantages and shortcomings of installing different types of damping systems in buildings

Mar 2010 – Feb 2011 · 11 mos

• Planned and managed infrastructural requirements for 15 corporate events; led a 2-tier team of 40 volunteers
• Secured company deals worth `3 million, 20% higher than last year
• Saved 15% on infrastructure budget by negotiating and implementing better contract with vendors
• Saved 10% on budget for prizes, publicity and infrastructure in Eureka, E-Summit and events of E-Garage through detailed planning and allocation