Saloni Verma

Product Marketing Manager

Bengaluru, Karnataka, India4 yrs 2 mos experience

Highly Stable

Key Highlights

Generated $900K in incremental revenue at Amazon.
Reduced CAC by 27% through A/B experimentation.
Built performance systems for HNI investors.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Fintech and Programmatic Advertising.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyProgrammatic AdvertisingCustomer RetentionGoogle AdsCampaign StrategiesCustomer AcquisitionMarketing StrategyBrand DevelopmentCopywriting

Other Skills

Positioning (Marketing)A/B TestingLifecycle MarketingSalesforceReal-Time Bidding (RTB)Stakeholder ManagementCustomer SuccessDV360CM360Audience SegmentationCompetitive AnalysisBusiness StrategyMarketing Campaign ManagementMarket ResearchWebsite Updating

About

5.5 years. Three companies. One consistent outcome: growth in markets that don't convert easily. I've owned paid acquisition and GTM strategy across Wipro, Amazon Ads, and fintech, managing ₹1Cr+/month in ad budgets, generating $900K+ in incremental revenue at Amazon, and building performance systems for HNI investors who trust almost nobody. What I actually do: · Full-funnel growth strategy across Google, Meta, Apple Ads & Amazon DSP · GTM and product marketing for high-consideration fintech and SaaS products · ICP definition, competitive positioning, and creative frameworks · Attribution infrastructure (GA4, GTM, Appsflyer) and SQL-based reporting

Experience

4 yrs 2 mos

Total Experience

1 yr 10 mos

Average Tenure

5 mos

Current Experience

Novelty wealth

Product & Performance Marketing Manager

Jan 2026 – Present · 5 mos · Bengaluru · Hybrid

→ Reduced CAC by 27% over 4 months through full-funnel A/B experimentation across paid search and paid social — owning experiment design, hypothesis setting and success metric definition.
→ Built lifecycle automation on WebEngage (push notifications, in-app messaging, re-engagement drips) — improving D30 retention by ~19% and reducing dormant-user reactivation cost by ~32%.
→ Improved install-to-activation conversion by 23% through iterative creative testing, ICP segmentation refinement and bid strategy optimisation.
→ Built 4 growth dashboards in Power BI and Mixpanel tracking CAC, activation rate, D7/D30 retention and channel attribution — reducing stakeholder reporting time by 68%.
→ Translate experiment learnings into product roadmap recommendations adopted in bi-weekly sprint reviews — functioning as the growth-side PM across engineering, analytics and design teams.

Product MarketingGo-to-Market StrategyPositioning (Marketing)A/B TestingLifecycle Marketing

Amazon

Ads Performance Specialist

Jun 2022 – Dec 2025 · 3 yrs 6 mos · Bangalore · On-site

→ Managed a 60+ advertiser portfolio within the Amazon DSP ecosystem — operating at the intersection of campaign execution, product thinking and data science collaboration.
→ Generated $900K in upsell and cross-sell revenue in a single quarter by identifying placement gaps and pitching multi-format DSP strategies — awarded Top Performer & Rockstar.
→ Served as the primary product-feedback channel between advertisers and Amazon DSP engineering and data science teams — escalated 40+ structured edge cases over 3.5 years, with ~8 directly adopted into DSP feature and workflow improvement cycles.
→ Diagnosed and recovered 90+ underperforming campaigns using impression-lifecycle and auction-level data (bid win rate, pacing deviation, frequency caps, audience overlap) — restoring campaigns to target pacing within 48 hours and reducing repeat incidents by ~30%.
→ Drove strategic account retention from 54% to 73% (+35% relative) within 12 months; grew Amazon Ads share of wallet from 20% to 23% within a Financial Services cohort.
→ Engineered SQL-powered Power BI dashboards cutting reporting time by ~70%; built an optimisation playbook that halved campaign turnaround time and lifted benchmark attainment from 62% to 78% across a team of 4.

Programmatic AdvertisingCustomer RetentionSalesforceReal-Time Bidding (RTB)Stakeholder Management

Velocious solutions pvt. ltd.

Senior Digital Marketing Manager

Mar 2022 – Jun 2022 · 3 mos · Hyderabad

→ Lifted ROAS from 1.8x to 3.0x (+67%) within 3 months through keyword restructuring, creative A/B testing and negative-keyword strategy.
→ Reduced average CPC by 40% through Quality Score optimisation and landing-page alignment — improving downstream lead quality by ~15%.

Google AdsCustomer SuccessDV360CM360Campaign StrategiesAudience Segmentation

Wipro enterprises limited

Digital Marketing Executive

Aug 2021 – Feb 2022 · 6 mos · Pune Division

→ Executed paid-search and content-aligned optimisation for enterprise campaigns, contributing to a 40% YoY increase in qualified leads (2,850 → 3,990) within a 6-month tenure.
→ Reduced Cost per Lead by 25% (₹2,400 → ₹1,800) through audience targeting refinements and conversion flow improvements, strengthening pipeline quality for the enterprise sales team.
→ Built SQL and Google Analytics attribution models that improved campaign-to-sales handover accuracy, enabling increased adoption of data-driven sales plays across the enterprise team.
→ Conducted programmatic advertising analysis, identifying high-performing audience segments and boosting campaign ROI by 25% within a five-month period.
→ Conducted competitor analysis and market research to identify trends and opportunities, integrating insights into campaign strategies that increased customer engagement by 18%.

Customer AcquisitionMarketing StrategyCompetitive AnalysisBrand DevelopmentBusiness StrategyMarketing Campaign Management+3

Crystal hues limited

Digital Marketing Consultant

Jul 2021 – Aug 2021 · 1 mo · Noida

→ Directed traffic growth strategies, SEO, and content distribution to optimize website exposure.
→ Analyzed search engine patterns to strategically place keywords and content online.
→ Assisted marketing coordinators and graphic designers with website copywriting and proofing.

Brand DevelopmentCopywritingCreative WritingSocial Media MarketingYouTube Marketing

Digitizebrand hub (india) pvt ltd

Digital Marketing Specialist

Mar 2021 – Jun 2021 · 3 mos · Pune Division

→ Collaborated with cross-functional teams in an e-commerce-focused environment, aligning digital marketing efforts with product launches and seasonal sales, driving 35% revenue growth during peak campaigns.
→ Leveraged analytical skills to evaluate campaign performance, identifying optimization opportunities that reduced cost-per-click (CPC) by 15% and improved click-through rates (CTR) by 12%.
→ Utilized Advanced Excel to create detailed campaign performance dashboards, including pivot tables and data visualization, enhancing client reporting accuracy and efficiency by 30%.