Shweta Sikdar

Head of Growth

Leeds, England, United Kingdom5 yrs 3 mos experience

Key Highlights

Achieved 112% revenue growth in 6 months.
Led successful omni-channel marketing campaigns.
Guided over 50 students to secure MBA placements.

Stackforce AI infers this person is a Growth Marketing Specialist with a focus on EdTech and Beverage industries.

Contact

Skills

Core Skills

Product StrategyMarketing StrategyUser AcquisitionMentoringGrowth MarketingCampaign ManagementProduct Launch

Other Skills

Project ManagementMarketing MaterialsSocial MediaStrategyConsumer BehaviorMarket PlanningProject PlansData AnalyticsTeam ManagementBusiness DevelopmentBusiness PlanningSales ManagementAnalytical SkillsCategory ManagementTableau

About

Shweta is an experienced growth marketing professional with a 5-year track record in driving marketing strategies and business analytics. With an MBA and a Master's specialized in International Marketing, she is adept at managing budgets equivalent to a turnover of £6 million, delivering strong ROI. With a strong affinity for consumer goods and technology brands, she prioritizes consumer excellence by leveraging a wide range of marketing analytics and CRM tools. She holds a proven ability in driving profitable growth and sustaining brands. Her achievements extend far beyond the classroom. While excelling academically, she has also thrived in leadership roles, organizing college fests and leading student clubs. Her involvement in various student associations demonstrates her well-rounded nature. She enjoys painting, mentoring, and attending gigs in her spare time. A natural connector, she thrives on interacting with people, sharing ideas, and inspiring others. She embraces challenges and believes stepping outside one's comfort zone is key to growth.

Experience

5 yrs 3 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 5 mos

Current Experience

University of leeds

Doctoral Researcher

Jan 2025 – Present · 1 yr 5 mos · Leeds, England, United Kingdom

Google

Digital Marketing Specialist

Jan 2025 – Jan 2025 · 0 mo

Unacademy

2 roles

Education Mentor - CAT Exam

Jan 2023 – Mar 2023 · 2 mos

Utilized coaching and mentorship skills to guide 50+ students in securing MBA placements
Provided personalized guidance and support to mentees, helping them develop key skills and navigate the complexities of the interview process
Conducted regular one-on-one sessions to assess mentees' progress, identify areas for improvement, and offer actionable feedback for growth

Oral CommunicationCoaching & MentoringProfessional MentoringMentoring

Senior Category Manager

Apr 2022 – Apr 2023 · 1 yr

Developed and executed product strategy, resulting in a 112% revenue achievement in 6 months in category (Chartered Accountant exam preparation course) with GBP 6 million annual turnover.
Responsibilities
Category Leadership: Planned and achieved top-line revenue targets for the category by executing product marketing strategy with a team of two and reported directly to Category Director
Market Strategy: Devised go-to-market strategies that led to successful launch in new channels by executing events, and increased user acquisition by 5.5% through implementing freemium model with a compelling free trial offer
Inbound Traffic Optimization: Cross-functional collaboration on Social Media Affiliates, Email Marketing, SEO by conducting regular brainstorming sessions to generate innovative campaign ideas and facilitate open communication
Sales Enhancement: Driven category penetration & improved campaign ROI by lead cohort-prioritization
Content Management: Managed and curated content for 3 YouTube channels (sales channel), including scriptwriting and optimizing video SEO for maximum reach.

Project ManagementMarketing MaterialsSocial MediaStrategyConsumer BehaviorMarket Planning+19

Bira 91

2 roles

Growth Manager

Jan 2020 – Apr 2022 · 2 yrs 3 mos

Responsibilities
Planning: Conducted advanced market research for the Annual Business Plan, and managed monthly operations plans by collaborating with procurement and finance teams
Content & Communication: Designed and implemented in-store signage and promotional materials aligned with brand identity, enhancing customer experience and product visibility in craft brewery retail outlets.
Campaign Management: Innovatively implemented 3 omni-channel marketing campaigns, leveraging offline events to create impact on social media to optimize campaign performance. Managed a marketing calendar of seasonal promotions
Vendor Management: Led negotiations, created 10+ proposals, aligned onboarding of F&B & events partners

Vendor NegotiationCustomer InsightProject ManagementMarketing MaterialsSocial MediaMarketing Campaign Management+17

Corporate Management Trainee

May 2019 – Dec 2019 · 7 mos

Marketing MaterialsManagement Training ProgramsMarket PlanningCorporate Training

Nestlé

Intern

Jan 2017 – Jan 2017 · 0 mo · Gurugram, Haryana, India

Developed and implemented a BTL marketing strategy with GBP 15 thousand budget for a premix tea launch
Conceptualized and designed 8 impactful Point-of-Sale (POS) displays across 4 channels- modern trade, department stores, small kiosks and restaurants for the launch of a new premix tea, contributing to increased product visibility

Product LaunchCustomer InsightBTL ActivationsMarketing MaterialsMulti-Channel MarketingMarket Planning