Praveen Sebastian

Business Development Executive

Bengaluru, Karnataka, India13 yrs 8 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

12+ years in Marketing Analytics leadership.
Expert in predictive modeling and customer segmentation.
Proven track record of driving revenue growth.

Stackforce AI infers this person is a Marketing Analytics expert in the SaaS industry.

Contact

Skills

Core Skills

Marketing AnalyticsData ScienceSales EnablementData AnalyticsSupply Chain AnalyticsData AnalysisTeachingCommunicationReporting AnalyticsData Management

Other Skills

Customer SegmentationService NPSPartner Services EnablementWritten CommunicationLead Funnel AnalysisRequirements GatheringStrategic PlanningDigital TransformationFinancial TechnologyData ArchitectureCustomer Touch Point AnalysisAnalytical SolutionsDevelopment ToolsCritical ThinkingMarketing Mix Modeling

About

Results-driven Marketing Analytics leader with 12+ years of progressive experience spanning Marketing Analytics, Sales Enablement, and Supply Chain BI. Proven track record of building and leading high performing analytics teams, delivering quantifiable commercial impact, and translating complex data into actionable strategic insight for C-suite and senior marketing leadership. Deep expertise across the full analytics value chain — from predictive modelling and customer segmentation to end-to-end lead funnel intelligence and self-serve BI platforms. A trusted cross-functional partner who bridges business strategy and data science to drive revenue growth, cost efficiency, and operational excellence.

Experience

13 yrs 8 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 2 mos

Current Experience

Philips

2 roles

Senior Manager - Global Marketing Analytics

Promoted

Apr 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Customer Segmentation, Service NPS, Partner Services Enablement

Customer SegmentationService NPSPartner Services EnablementMarketing AnalyticsData Science

Manager - Data Science & Advanced Analytics - Marketing Analytics

Apr 2022 – May 2025 · 3 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Data Science and Advanced Analytics,Marketing Insights & Analytics - Healthcare Analytics

Written CommunicationLead Funnel AnalysisRequirements GatheringStrategic PlanningDigital TransformationCustomer Segmentation+70

Hewlett packard enterprise

Senior Data Analyst

Apr 2019 – Apr 2022 · 3 yrs · Bengaluru Area, India · On-site

Sales Enablement Analytics -
Partner sellout correlation analysis :
Leading the impact analysis for partner sellout using unsupervised learning
algorithms/ K-means clustering.
Sales Enablement programs impact analysis :
Responsible for statistical modeling of opportunity creation in sales pipeline as a result of learning and marketing team driven initiatives using different machine learning algorithms such as Decision Trees and Logistic Regression.
Learning and Sales pipeline creation analysis :
Hypothesis testing and analysis of impact of learning on internal sales force and on
sales pipeline creation in SFDC across different sales job roles, geographies and
tenure.
Responsible for measuring Activity, Feedback and Impact of various marketing driven
programs.
Developed and managed Power BI and Qlik Sense dashboards for different sales enablement and marketing programs forinternal sellers and partners.

Written CommunicationRequirements GatheringStrategic PlanningDigital TransformationFinancial TechnologyData Architecture+61

E2open

Data Analyst

Mar 2017 – Apr 2019 · 2 yrs 1 mo · Bengaluru Area, India · On-site

Supply chain Analytics -
E2open ( Former Zyme) is the leading provider of channel data integrity and channel intelligence solutions to the high-tech and consumer electronics industry.
Environment : Microsoft Excel, QlikView,R
Data Consolidation validation, and reconciliations for reporting & analytics. Partner compliance tracking, through set of KPIs, KRIs and business critical metrics.
Analyzed trends in client data, make observations regarding unusual business patterns, investigate root cause of issues, review and resolve exceptions with client service teams

Written CommunicationRequirements GatheringDigital TransformationFinancial TechnologyData ArchitectureAnalytical Solutions+41

Bnm institute of technology

Assistant Professor

Sep 2015 – Jun 2016 · 9 mos · Bengaluru Area, India

Assistant Professor, Department of Electrical and Electronics
Campus Management Software coordinator for the Department
Counselor for final year Electrical Under Graduate students
Sports & Cultural in-charge for the Department

Oral CommunicationTechnical WritingTeachingCommunication

Manipal institute of technology

Student

Aug 2013 – Jul 2015 · 1 yr 11 mos · Manipal

Teaching Assistant for B E students

Technical WritingTeaching

Tata consultancy services

Reporting Analyst

Sep 2010 – Jun 2012 · 1 yr 9 mos · Chennai Area, India · On-site

Retail Analytics -
Reporting Analyst
Assistant Systems Engineer
Software Development
Server related operations
Experience of 1.75 years as an Analyst.
Reorting KPIs related to Nokia Care Protect registrations across the worldwide POS centers and partner business outlets.
Was responsible for the business enhancement of the existing Web Application for warranty registration.
Experience in Oracle(10g) Data Base Management and Apache Tomcat(7x) Server Management for web applications.
Name of the Organization: Tata Consultancy Services
Project :Nokia Care Protect.
Client :Nokia Corporation,Finland.
Environment :Java 1.6, Struts2.0, Hibernate3.0
Application Server :Tomcat7.0
Database :Oracle10g