Aadesh Kumar Gautam

Business Development Executive

Greater Delhi, Delhi, India12 yrs 9 mos experience

Key Highlights

Over 13 years of experience in digital marketing.
Expert in driving growth for eCommerce and D2C brands.
Proven track record in optimizing marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on eCommerce and D2C growth strategies.

Contact

Skills

Core Skills

Digital MarketingGrowth MarketingWebsite ManagementProduct ManagementGrowth StrategySeoCustomer Acquisition

Other Skills

D2C and Performance MarketingQcom and Ecom Performance AdsMarketing campaigns planning and optimizationNPD - GTM ActivitiesSales Planning & StrategyData & AnalyticsLeadershipContent Managed WebsitesSales Funnel OptimizationTechnical AuditsA/B TestingROI OptimizationStrategic and Growth InitiativesWebsite TestingP&L Management

About

Hi, I'm Aadesh Gautam, a Growth Specialist (Digital Marketing, Product management, Website Management and SEO) - a professional with over 13+ years of experience scaling eCommerce brands and D2C platforms. I've worked in Digital agencies, FMCG, Healthcare, and Travel brands like Honasa (Mamaearth), Make My Trip, Denave India and House of Diagnostics. Leading key initiatives across Web and App growth through Marketing Initiatives. 🔹 I have specialization in solving, customer's and busines's problems to drive growth by digital initiatives, Campaign optimization, CRO, AOV, user funnel optimization, orgranic revenue and user experience. I always believe in data driven approach. 🔹 Skills - Digital Marketing, Website Management, Growth Initiatives, Marketplaces Ads, Q-com Ads, SEO, A/B Experiments, User Funnel Optimization, CRO, Automation, Marketing and P&L Management. I thrive at the intersection of growth, technology, and user experience, and I’m passionate about helping digital brands achieve their KPIs with data-driven decisions and user-first design.

Experience

12 yrs 9 mos

Total Experience

Average Tenure

Current Experience

Mcnroe consumer products pvt ltd

DGM - Digital Growth & Performance

Sep 2025 – Present · 9 mos · Gurugram, Haryana, India · On-site

✅️ D2C and Performance Marketing
✅️ Qcom and Ecom Performance Ads.
✅️ Marketing campaigns planning and optimization
✅️ NPD - GTM Activities
✅️ Sales Planning & Strategy
✅️ Website Management
✅️ Growth Marketing
✅️ Data & Analytics
✅️ Leadership

D2C and Performance MarketingQcom and Ecom Performance AdsMarketing campaigns planning and optimizationNPD - GTM ActivitiesSales Planning & StrategyWebsite Management+4

Honasa consumer ltd.

2 roles

Sr. Lead - Website Growth Product

Promoted

Oct 2023 – Sep 2025 · 1 yr 11 mos · On-site

Taking business growth ownership and leading the growth product team, working on 6 brand Websites/App(Mamaearth, TheDermaCo, Bblunt, Staze,
Aqualogica, DrSheth). I have been at the forefront of driving measurable business
results through optimizing the digital platforms including website, meta ads, initatives to grow revenue, operational excellency, customer experience, conversion funnel
enhancement, offer planning, and technology-led
growth. I have built an exceptional reputation for business growth by digital channels and managing web platforms such as
Shopify, Magento, WordPress, Strapi, and Contentful, executing large-scale product
releases, optimizing CR, checkout and user experience.

Content Managed WebsitesSales Funnel OptimizationTechnical AuditsA/B TestingROI OptimizationStrategic and Growth Initiatives+37

Website Lead (Growth & Strategy)

Apr 2022 – Nov 2023 · 1 yr 7 mos · On-site

Profit MaximizationTeam LeadershipFraud PreventionROI OptimizationWebsite TestingUser Experience (UX)+20

Super smelly

Sr. Manager - Digital Strategy & Growth

Apr 2020 – Mar 2022 · 1 yr 11 mos · Delhi, India · On-site

Digital Marketing/Campaign AnalystProfit MaximizationFacebook AdsTeam LeadershipTechnical AuditsOnline Advertising+23

House of diagnostics - hod

Digital Marketing Manager

May 2018 – Apr 2020 · 1 yr 11 mos · karkardooma, Delhi · On-site

Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
CRM strategies (Email, WhatsApp, Push and SMS) on MoEngage
Website Operations & Management (WordPress)
Content & Creatives testing & planning for campaigns and website.
Google and Meta Ads campaign planning & execution.
Audience and market analysis.
Data Analysis
ORM (Online Reputation Management)
Team Handling

Profit MaximizationROI OptimizationDigital MarketingP&L ManagementA/B TestingBrand Strategy+7

Makemytrip

Asst. Digital Marketing Manager

Jun 2017 – May 2018 · 11 mos · Gurugram, Haryana, India · On-site

A Leading Travel Company
#Meta Ads
#Search Engine Optimization (SEO)
# CRM - E-Mail, SMS & WhatsApp Marketing funnel setup and tracking

Profit MaximizationFacebook AdsROI OptimizationDigital MarketingBrand StrategyData Analytics+2

Denave

2 roles

Senior Digital Marketing Executive

Promoted

Jul 2016 – Jun 2017 · 11 mos · On-site

ROI OptimizationMeta AdsPay Per Click (PPC)Search Engine Optimization (SEO)WordpressData Analytics+3

Search Engine Optimization (SEO) Executive

Jul 2013 – Jun 2016 · 2 yrs 11 mos · On-site

Over the past four years in Denave, my journey has been a game changer for my career. I've had the opportunity to work as an all-rounder with several D2C and B2B brands, handling a wide array of digital marketing activities.
Specifically, I’ve been responsible for executing SEO strategies (both on-page and off-page), managing social media optimization (SMO), and overseeing Meta ad campaigns to meet targets and optimize ROI.
In terms of SEO, my key responsibilities involved organic growth, organic CRO, data analysis and filtering, collaborating closely with the content planning and writing teams to enhance page rankings, boost revenue, increase CTR, and improve the search rankings of the website and blogs.

Search Engine Optimization (SEO)Digital MarketingBusiness InsightsBusiness AnalysisCustomer AcquisitionAnalytical Skills+1