Golla Pavan Takesh

Consultant

Gurugram, Haryana, India4 yrs 2 mos experience

Highly Stable

Key Highlights

Expert in transforming complex datasets into actionable strategies.
Proficient in Market Mix Modeling and Business Intelligence.
Strong background in FMCG analytics and data-driven insights.

Stackforce AI infers this person is a data-driven consultant specializing in analytics and business intelligence within the FMCG and Fintech sectors.

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Skills

Core Skills

Market Mix ModelingBusiness Intelligence (bi)

Other Skills

StorytellingPythonPowerPointTeam BuildingFinancial ModelingMarketing AnalyticsData AnalysisAnalytical SkillsC (Programming Language)Microsoft PowerPointMicrosoft WordSolidWorksMicrosoft ExcelDiversity & Inclusion

About

Consultant with about four years of experience in delivering impactful, data-driven insights and leading successful projects. With a strong foundation in Data Management, Statistical Analysis, and Business Intelligence, I specialize in transforming complex datasets into actionable strategies that drive business growth. Proficient in Market Mix Modelling (MMM), Power BI visualizations, Python, SQL, I leverage advanced analytical techniques to optimize decision-making and maximize ROI. My expertise lies at the intersection of Data Science and Business Intelligence, where I extract, clean, and analyze large datasets to uncover meaningful patterns. With hands-on experience in FMCG analytics, I have honed my skills in data training, modelling, and validation, ensuring accuracy and effectiveness in strategic planning. Beyond technical expertise, I am a good team player and mentor, fostering collaboration within teams to enhance project execution efficiency. Passionate about leveraging data to drive innovation, I am committed to delivering insights that empower businesses to make informed, strategic decisions.

Experience

4 yrs 2 mos

Total Experience

2 yrs

Average Tenure

1 mo

Current Experience

Iqvia

Consultant

May 2026 – Present · 1 mo · Bengaluru · Hybrid

Exl

Consultant 1

Jun 2025 – May 2026 · 11 mos · Gurugram, Haryana, India · Hybrid

Worked on Marketing Mix Modeling (MMM) for a leading banking client, overseeing international card and merchant portfolios. Drove media investment optimization through advanced channel attribution and ROI analysis, enabling data-driven marketing decisions and scalable customer acquisition strategies.

Market Mix ModelingStorytelling

Kantar

Senior Analyst

Apr 2022 – Jun 2025 · 3 yrs 2 mos · Bangalore Urban, Karnataka, India · Hybrid

Managed Marketing Mix Modelling projects for prominent FMCG clients, utilizing advanced statistical techniques and Python to deliver actionable insights that influenced strategic decision-making. Worked closely with stakeholders to identify key business challenges, define clear project objectives, and deliver tailored solutions, consistently achieving exceptional results.
Adeptly performed end-to-end data analysis, encompassing data cleaning, data harmonization, and detailed exploratory data analysis. Utilized Excel and Python automation to streamline processes, increasing efficiency. Delivered comprehensive reports with actionable insights that enhanced the client’s brand performance and market positioning.
Conducted a detailed analysis for an FMCG client, leveraging TMROI models developed
with dynamic linear modelling to assess changes in brand equity and evaluate the impact of media activities on BGS metrics over the past years. Analyzed the proportion of short-term and equity sales, providing insights on the effects of macroeconomic and other factors, along with ROI evaluations.
Collaborated closely with Kantar USA team to present their brand structure analysis (BSA)
results through a compelling PowerPoint presentation. Maintained continuous communication with the team to ensure client objectives were met, aligning the presentation with client expectations and supporting strategic decision-making.
Automated workflow processes to significantly reduce team effort and project timelines, enhancing overall team’s efficiency.

Business Intelligence (BI)Market Mix Modeling