Darshan Parmar — Business Development Executive

🚫 Still burning ad budget on clicks that never convert? Most businesses run ads. Very few run 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗮𝗱𝘀. I help 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 reduce their 𝗰𝗼𝘀𝘁-𝗽𝗲𝗿-𝗹𝗲𝗮𝗱 (𝗖𝗣𝗟) and build high-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 that actually generate revenue — not just clicks. I'm 𝗗𝗮𝗿𝘀𝗵𝗮𝗻 𝗣𝗮𝗿𝗺𝗮𝗿, a 𝗣𝗣𝗖 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝘄𝗶𝘁𝗵 𝟯+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, helping businesses scale through 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. I’ve worked with industries like 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗧𝗼𝘂𝗿𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝘃𝗲𝗹𝘀, 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲-𝗕𝗮𝘀𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, managing campaigns that focus on 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, 𝗥𝗢𝗜, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. 🎯 What I Do • Build and manage 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗿𝗼𝗺 𝘀𝗰𝗿𝗮𝘁𝗰𝗵 • Set up 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘂𝘀𝗶𝗻𝗴 𝗚𝗔𝟰 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 • Run 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝗰𝗼𝗽𝘆, 𝗮𝗻𝗱 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 • Optimize campaigns based on 𝗖𝗣𝗟, 𝗖𝗣𝗔, 𝗖𝗧𝗥, 𝗮𝗻𝗱 𝗥𝗢𝗔𝗦 • Perform 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 📊 Results I've Delivered ✅ Reduced 𝗖𝗼𝘀𝘁-𝗣𝗲𝗿-𝗟𝗲𝗮𝗱 𝗯𝘆 𝟯𝟱% for healthcare clients through smart bidding & geo-targeting ✅ Managed 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝗶𝗲𝗻𝘁 𝗣𝗣𝗖 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼𝘀 across Google Ads & Meta Ads simultaneously ✅ Built 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 to track and visualize campaign ROI 🛠 Tools I Use Daily Google Ads • Meta Ads Manager • GA4 • Google Tag Manager • AI Tools 🤝 Open To • PPC Executive Roles • Freelance Paid Ads Projects • Agency Collaborations 📩 DM me “PPC AUDIT” for a free campaign review 🌐 Portfolio: darshanparmar.vercel.app 📧 Email: darshanparmar6060@gmail.com -> https://collab.anchors.in/darshanparmar?utm_source=profile

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in PPC and lead generation strategies.

Location: Ahmedabad, Gujarat, India

Experience: 3 yrs

Skills

Performance Marketing
Google Ads
Lead Generation
Conversion Rate Optimization (cro)
Social Media Advertising
Paid Advertising
Digital Marketing
Social Media Strategy

Career Highlights

Expert in AI-driven performance marketing strategies.
Proven track record in reducing cost-per-lead by 35%.
Skilled in managing high-budget PPC campaigns.

Work Experience

Self-employed

Freelance PPC Specialist (1 yr 5 mos)

Nextway Technologies

PPC Executive (1 yr 4 mos)

X-Byte Enterprise Solutions

Digital Marketing Executive | PPC & Social Media Advertising (5 mos)

Docthub

Digital Marketing Executive | PPC Expert (1 yr 2 mos)

Digital Pundit

Digital Marketing Trainee (3 mos)

Indian Space Research Organisation (ISRO)

Computer Operator and Programming Assistant (1 yr)

Education

Master of Business Administration - MBA at Dr. Babasaheb Ambedkar Open University (BAOU), Ahmedabad

Graduation - Dhandhuka at Gujarat University

Digital Marketing Trainee at Digital Pundit Academy

Darshan Parmar

Business Development Executive

Ahmedabad, Gujarat, India3 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI-driven performance marketing strategies.
Proven track record in reducing cost-per-lead by 35%.
Skilled in managing high-budget PPC campaigns.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in PPC and lead generation strategies.

Contact

darshanparmar1472@gmail.com LinkedIn

Skills

Core Skills

Performance MarketingGoogle AdsLead GenerationConversion Rate Optimization (cro)Social Media AdvertisingPaid AdvertisingDigital MarketingSocial Media Strategy

Other Skills

Meta Ads (Facebook & Instagram Ads)Pay Per Click (PPC)Search Engine Marketing (SEM)Retargeting / RemarketingMarketing Campaign ManagementLookalike Audience TargetingCustomer AcquisitionAI Ad CopywritingGoogle Tag Manager (GTM)Google Search ConsoleMarketing Automation (Mailchimp, Zapier, etc.)Instagram AdvertisingContent StrategyKeyword ResearchBrand Strategy

About

Experience

3 yrs

Total Experience

1 yr 1 mo

Average Tenure

1 yr 5 mos

Current Experience

Self-employed

Freelance PPC Specialist

Jan 2025 – Present · 1 yr 5 mos · Gujarat, India · Remote

Helping businesses and startups scale through AI-powered performance marketing strategies focused on lead generation, paid media growth, and conversion optimisation.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
→ Managed and optimised Google Ads & Meta Ads campaigns focused on lead generation, customer acquisition, and business growth
→ Worked with local businesses, healthcare brands, startups, and service-based companies across multiple industries
→ Built full-funnel paid media strategies to improve lead quality, conversion rates, and overall campaign performance
→ Managed high-performing campaigns with a focus on reducing CPL, improving CTR, and maximising ROAS
→ Created audience targeting, retargeting, and scaling strategies based on user behaviour and funnel stages
→ Optimised ad creatives, landing pages, and campaign structures through continuous A/B testing and performance analysis
→ Implemented GA4, Google Tag Manager, Meta Pixel, and conversion tracking for accurate data measurement and reporting
→ Used AI tools and automation workflows for campaign research, ad copy ideation, reporting, and marketing efficiency
→ Shared actionable insights around PPC, AI in marketing, and performance growth with a 20K+ LinkedIn community
→ Passionate about combining data, creativity, and AI-driven strategies to build scalable and profitable marketing campaigns

Google AdsPerformance MarketingMeta Ads (Facebook & Instagram Ads)Pay Per Click (PPC)Lead GenerationPaid Advertising+15

Nextway technologies

PPC Executive

Jan 2025 – May 2026 · 1 yr 4 mos · Ahmedabad · On-site

Driving full-funnel performance marketing across multiple client accounts, with a focus on reducing CPL and scaling qualified lead volume through data-driven PPC strategies.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
→ Planned and managed Google Ads & Meta Ads for 15+ client accounts simultaneously, achieving consistent target CPL across industries
→ Built lead generation funnels aligned with business objectives, improving lead quality and conversion rates month-over-month
→ Improved conversion rates through continuous A/B testing of ad copies, creatives, and landing page elements
→ Monitored and optimised CPL, CPA, CTR, and ROAS on a daily basis to ensure budget efficiency
→ Set up full conversion tracking using GA4 & Google Tag Manager to enable data-backed decisions

Brand StrategyGoogle AnalyticsConversion Rate Optimization (CRO)Paid AdvertisingMarketing CommunicationsConversion Tracking+63

X-byte enterprise solutions

Digital Marketing Executive | PPC & Social Media Advertising

Jul 2024 – Dec 2024 · 5 mos · Ahmedabad, Gujarat, India · On-site

Handled end-to-end paid media campaigns on Google and Meta platforms while supporting campaign analytics and multi-channel social media advertising.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
→ Executed Google Ads & Meta Ads campaigns for 3+ clients focused on lead generation and brand visibility, improving CTR by optimising ad relevance scores
→ Managed and scaled social media advertising on Facebook, Instagram, and LinkedIn with audience refinement strategies
→ Optimised landing pages using CRO techniques and basic SEO best practices to reduce bounce rates and increase form fills
→ Analysed campaign performance data to refine targeting, eliminate underperforming ad sets, and improve overall ROI

Brand StrategyGoogle AnalyticsConversion Rate Optimization (CRO)Paid AdvertisingMarketing CommunicationsConversion Tracking+41

Docthub

Digital Marketing Executive | PPC Expert

Apr 2023 – Jun 2024 · 1 yr 2 mos · Ahmedabad, Gujarat, India · On-site

Managed large-scale PPC campaigns for a healthcare platform, specialising in smart bidding, lookalike audiences, and data-driven optimisation to reduce CPL and improve lead quality.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
→ Reduced cost-per-lead by 35% through consistent campaign optimisation, smart bidding strategies, and audience geo-targeting
→ Managed and optimised large-scale Google Ads campaigns for healthcare sector clients with monthly ad budgets, maximising ROAS
→ Created performance dashboards using GA4 and Hotjar to track, visualise, and present campaign results to stakeholders
→ Used lookalike audience targeting on Meta Ads to scale lead volume without increasing CPL

Brand StrategyOn-Page OptimizationConversion Rate Optimization (CRO)Social Media MarketingPaid AdvertisingMarketing Communications+43

Digital pundit

Digital Marketing Trainee

Dec 2022 – Mar 2023 · 3 mos · Ahmedabad, Gujarat, India · On-site

Supported SEO and PPC campaign execution, created social media content, conducted keyword research, and gained foundational knowledge in campaign monitoring, ad copywriting, and performance reporting.

Brand StrategyOn-Page OptimizationConversion Rate Optimization (CRO)Social Media MarketingPaid AdvertisingMarketing Communications+40

Indian space research organisation (isro)

Computer Operator and Programming Assistant

Mar 2022 – Mar 2023 · 1 yr · Ahmedabad, Gujarat, India · On-site

Internship at India's premier space research organisation. Assisted with data entry, basic programming, and system operations. Supported internal tech teams with documentation and reporting, strengthening analytical thinking and structured task execution skills.

TeamworkCreativity and InnovationStrategy ImplementationAnalytical SkillsCommunicationTime Management