May 2018 – Sep 2019 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Business development and P&L ownership for the healthcare devices category
• Responsible for Brand Relations, Key Account Management, Selection, Customer Acquisition and Conversion
• Strategic brand alliances : responsible for margins, TOTs, monetization through marketing spend
• Improved the bottom line by building business through marketplace, on-boarding brands for brand ads leading to create category salience on portal
• Improved end to end customer journey – product discovery, availability, presentation and delivery by improving selection, SMR analysis and SLA improvements
• Increased market share significantly by on-boarding new brands and developing niche verticals
• Ramped up and grew the business in an offline heavy category by keeping head heavy approach and creating value for both sellers and customers

Jan 2018 – May 2018 · 4 mos

• Selected to manage the exclusive channel for Rajasthan and Haryana
• Revived the growth in exclusive channel through localised and digital initiatives
• Increased the profitability of exclusive channel - working capital management and increased accessory business
• Implemented the "Experience Enhancement Project" to deliver superior customer experience in the brand stores

Jun 2015 – Dec 2017 · 2 yrs 6 mos

• Responsible for achieving business targets within the assigned territory
• Plan and implement the most effective dealer/distributor network for placement of Samsung products
• Monitor trade investments/account receivables to manage the credit cycle of dealer and distributor
• Driving Key account management, business planning with partners for account growth
• Perform Competition analysis to form sales strategy and increase market share
• Designing BTL marketing initiatives for buzz creation of new products; managing new product placement
• Work closely with marketing team to optimise the utilisation of company assets: manpower, hard assets (boards, fixtures, demos, dummies etc.)
• Educate dealer/distributors regarding Samsung policies, directions, schemes etc. through variety of means
• Work closely with service function for effective after sales support of customers
• Work closely with head-office for demand planning, pricing and promotion
• Liaison with the third party vendors for faster execution, NBFC players like Bajaj Finance, Home credit, Capital First

Jul 2012 – Jun 2013 · 11 mos · Bengaluru Area, India

• Remedyforce Helpdesk solution on Salesforce: Worked on 72 CRs following agile methodology, worked on discovery, development, go-live post go-live phases; developed use cases for organizational training
• Performed Business Process Re-engineering across divisions for Helpdesk migration on Salesforce.com
• Relationship survey processing for NPS calculation: reduced support effort by 70% by applying JIT (Just In Time) logic to incoming responses
• Customer Notification Solution: A solution for escalation managers of Akamai to reach out to customers in case of service incident; simplified the user experience by addition of new functionalities

May 2010 – Jul 2010 · 2 mos

• Performed requirement analysis for website design solutions.
• Designed CMS solution for websites needing frequent updates from the web administrator.
• Learnt nuances of web marketing using PPC, SMO and SEO.