Nov 2023 – Aug 2025 · 1 yr 9 mos · Gurugram, Haryana, India

• As Brand Manager for Urban Company's Home Painting category, I lead strategic and creative initiatives that drive growth, build brand equity, and transform consumer engagement in the home services space. My role encompasses category management, marketing strategy, and partnerships, blending analytical rigor with creative innovation.
• 1. Category Management: Spearheaded GTM strategies, category expansion, and influencer partnerships to enhance market presence and drive sustainable growth. Collaborated across teams to streamline operations, establish SOPs, and manage the marketing P&L.
• 2. Sales & Profit Growth: Launched new service offerings and expanded into new markets, delivering significant improvements in consumer engagement and business performance.
• 3. Building Brand Equity: Conceptualized and executed Style My Space, an original content IP that deepened customer connections and strengthened brand perception.
• 4. Branded Content Collaboration: Partnered with TVF for the show Very Parivaarik, showcasing Urban Company’s value propositions in an engaging narrative format. This collaboration amplified brand awareness and showcased our commitment to relatable, high-quality storytelling.
• 5. Performance Marketing & Research: Developed targeted marketing campaigns across the consumer funnel, integrating insights from research and competitive analysis to refine strategies and improve impact.
• 6. Influencer Marketing: Led influencer campaigns that fostered authentic connections and significantly enhanced brand consideration.
• 7. Creative & Agency Leadership: Oversaw the creation of compelling visuals and narratives across digital platforms, ensuring alignment with brand goals and consumer expectations.

May 2023 – Nov 2023 · 6 mos · Gurugram, Haryana, India · On-site

Sep 2022 – May 2023 · 8 mos

Sep 2021 – May 2023 · 1 yr 8 mos

Apr 2020 – Jun 2020 · 2 mos · Pune, Maharashtra, India

Feb 2020 – May 2021 · 1 yr 3 mos

Dec 2017 – Apr 2019 · 1 yr 4 mos

• Key responsibilities included: mapping and formulating communication strategies for clients like Pernod Ricard, India and Huawei, India
• Was a member of the PR team for two launches done by Huawei (2018)
• Organized and handled PR for events like Chivas Alchemy (2018), Blenders Pride Magic Nights and Blenders Pride Fashion Tour (2018)

May 2017 – Nov 2017 · 6 mos

• - Key area of work was to develop and formulate communications for Sony PIX, Sony PLEX and AXN (Sony English Channel Cluster)

Oct 2016 – Nov 2016 · 1 mo · New Delhi Area, India