Jessica Sharma

Creative Director

Gurgaon, Haryana, India17 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of brand and social marketing experience.
Expert in digital marketing and community engagement.
Proven track record of successful campaign launches.

Stackforce AI infers this person is a MarTech expert with a focus on brand management and digital marketing.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingBrand CommunicationDigital Strategy

Other Skills

AdvertisingB2B MarketingBrand DevelopmentBrand LoyaltyBrand MarketingBrand StrategyBroadcastCampaign ManagementCommunity EngagementCompetitive AnalysisConsumer InsightsCopywritingCustomer InsightDigital MediaGo-to-Market Strategy

About

Brand and social marketer with over 10 years of experience. Focussed on the ever evolving world of editorial with a love for all things tech, design and writing.

Experience

Google

3 roles

Senior Brand & Social Marketing Manager - India

Promoted

Nov 2023 – Present · 2 yrs 4 mos · Gurgaon, India

Spearheaded brand and social marketing initiatives for key products including Gemini, Pixel, and Search.
Developed and implemented social analytics, influencer marketing, and crisis tracking functions.
Launched successful campaigns like Gangoogly for Search and House of Gemini, enhancing brand visibility.
Created India's #TeamPixel, fostering community engagement and brand loyalty.
Run India's Google Doodles Program

Go-to-Market StrategyBrand ManagementDigital Marketing

Marketing Manager - Brand, India

Oct 2014 – Nov 2023 · 9 yrs 1 mo · Gurgaon, India

Consumer Marketing, Google+

Nov 2012 – Oct 2014 · 1 yr 11 mos · Gurgaon, India

Responsible for the promotion of brand Google+ and on-boarding and managing partners on the platform. Broadly, this involves:
Monitoring and executing marketing campaigns for the brand including digital, social and on-ground activities
Helping partners create content suited for the platform i.e. social content, hangouts, cross promotions etc
Managing cross-partner promotions for larger events
Identifying opportunities within the social eco-system to create richer experiences within the platform
Pitching and acquiring new partners
Managing internal and external communications around activities for Google+

Bbc worldwide

Marketing Executive, BBC Entertainment

Sep 2012 – Nov 2012 · 2 mos · New Delhi

Responsible for marketing and promotional activities for the channel across media including on-air, offline and online media with a special focus on social-media and digital platforms.
Managed PR coverage and collaborations
Supported the sales teams with content, reports and co-branding initiatives
Created and implemented cross-media promotional plans for each of the programs

Google

Marketing Intern

Nov 2011 – Jan 2012 · 2 mos

Helped organize, create content and manage the 'Get Social with Google' event aimed at enabling the Digital Marketing eco-system. Managed the +Page and the follow-up with brands that attended.
On-boarded a number of celebrities and brands onto Google+
Worked on content and activation of YouTube and Google+ partnerships with Sunburn, Don 2 etc.
Was part of the Google+ Campus Activation program

Future brands

Intern-Marketing Insights

Sep 2010 – Oct 2010 · 1 mo

Worked on developing insights on buyer behaviour for various FMCG categories
Project on ‘Liberalisation’s Children’- Buyer behaviour and Lifestyle
Conducted interviews and surveys on the ‘New Money’ consumer category

Discovery communications

2 roles

Freelancer- Brand Solutions:

Aug 2010 – Sep 2012 · 2 yrs 1 mo

Conceptualize, script and storyboard Ad-sales collaborations for the Discovery Network of Channels

Co-ordinator Programming & Creative Services

Aug 2009 – Aug 2010 · 1 yr

o Conceptualizing, scripting and producing Ad Sales collaborative-promos and On Air Promos.
o Quality checks on all On-Air materials for Marketing, PR, and Ad Sales deliverables.
o Managing all expenditure and planning budgets for the team.
o Sole communication point for the Creative Services division.

Plum ink communications

Co-Founder

Jan 2009 – Jul 2011 · 2 yrs 6 mos

Projects Undertaken:
Promotional strategy assignments for the Bill and Melinda Gates Foundation in association with Bunge and Technoserve.
Concept and Script-writing for Ad-Sales Collaborative Vignettes for Discovery Communications India.