Jul 2016 – Sep 2017 · 1 yr 2 mos · Gurgaon, India

• ● Channel Head for CRM Marketing (Email & SMS)
• ● Marketing Creatives: Strategies & Conceptualisation
• ● Co-Channel Head for Paid Facebook Marketing
• ● ‘Star Performer’ Award Winner
• ● Customer Journey & engagement strategies
• ● CRM Comm & Creatives ; App acquisition & engagement

Feb 2015 – Jul 2016 · 1 yr 5 mos · Gurgaon, India

• JOB RESPONSIBILITIES
• Planning and execution of the CRM Monthly Campaign Calendar for email, push and SMS
• Analyzing daily click rates and maintaining a report on insights for all the channels
• Campaign conceptualizing and end-to-end execution with collaboration with various stakeholders like design team, HTML team, pricing & promotion teams, etc.
• Managing and optimizing all CRM campaigns based on key metrics like open/click rates, etc.
• PERSONAL ACCOMPLISHMENTS
• Strategized and revamped the Jabong campaigns like winback, activation, reactivation, re-engagement; resulting in 20% increase in CTOR
• Created a new 4 stage Birthday journey for better customer engagement
• Introduced a new APP activation campaign resulting in customer acquisition and higher conversions
• Brought in interactive concepts for the already existing referral program and managed to get more leads
• Helped in the segmentation of the data into various categories to reach out to customers with more personalized campaigns
• MARKETING STRATEGY
• Create and implement strategies using various internet marketing channels
• Steer strategy and interface with multiple departments ensuring timely execution of the CRM campaigns
• Ideate and conceptualize campaigns for the website keeping the offer and categories in mind
• Work with a team of designers to generate interactive concepts and ideas and create a strong and impactful visual voice for the CRM activities