Sep 2021 – Mar 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Oct 2020 – Sep 2021 · 11 mos

• Client: Leading burger chain based out of KSA (Kingdom of Saudi Arabia) with 300+ restaurants across the region
• Managed a 5-member team for the development of SOPs in 14 departments to optimize departmental processes within the organization
• Conducted 250+ in-depth interviews across various departments to understand client operations and create 500+ as-is flows
• Analyzed as-is processes by performing benchmarking with industry best practices, identified operational/technical challenges and developed the to-be processes by integrating the industry best practice to streamline the business processes
• Created process policies, templates and strategic & operational KPIs to monitor the performance of 300+ business processes
• Client: Biggest franchise operator for major international QSR brands in MENA region based out of UAE
• Implemented organization wide Zero-Based Budgeting resulting in $29 million of net potential savings in FY20 through cost optimization initiatives
• Devised an Excel-VBA based tool to optimize workforce scheduling plan based on the demand pattern for 1,800+ stores
• Extended the project scope leading to an increment on project billing by $120,000 for the firm

May 2020 – Jun 2020 · 1 mo

• Performed primary research to understand customer behavior towards the virtual platform and gauged brand perception in coaching space by benchmarking with competitors against 5 KPIs
• Discovered gaps by assessing existing marketing strategy & developed digital marketing campaign for increasing brand awareness
• Optimized the website and social media content using SEO techniques to increase lead generation by 20%

Jun 2019 – Feb 2020 · 8 mos · Lucknow, Uttar Pradesh, India

• Achieved revenue of ₹3.5M+ and bottom line of ₹5L in 8 months
• Pioneered Watch & Eat, Hit or Miss?, Happy Hours and other promotional campaigns like PGP Master Chef, Blood Donation Drive
• Generated revenue of ₹5L by collaborating with Lucknow delicacies Tunday Kababi, Rahim Ki Nihari, Idris Biryani to install food stalls
• on weekly basis and during fests.
• Rebranded GnB by introducing exclusive GnB products, package design advertising and employee merchandising, also developed
• targeted communication channels and ensured higher visibility & engagement through social media, whatsapp & email marketing
• Introduced fully integrated POS system & automated invoicing for real-time tracking of daily sales & supplies and streamlined
• ordering system by initiating real-time ordering through FB, decreasing response time by 10%
• Fostered vendor relationship with 30+ firms: Pepsi, Baskin Robbins, Sweet Luscious Bakery, Epigamia Yogurt and negotiated terms
• of credit cycle & rebates on inventory bills with 20+ existing vendors; cost saving of 10%

Apr 2019 – May 2019 · 1 mo · Mumbai Area, India

• Devised & implemented strategy for increasing communication relevance to high value customers
• Digital Marketing
• Launched 5 email campaigns with 50+ personalised mails to increase revisit rate for targeted customers
• Tracked & analysed effectiveness of e-mail campaigns using analytical tools
• Generated Open rate of 8% and CTOR of 12.7%
• Digital Analytics
• Segmented high value customers based on past behaviour analysis using LTV & purchase frequency
• Identified KPI’s and deployed 3 pilots on daily promotion mailers to increase customer repurchase rate
• Created personalised recommendation system by analysing purchase behaviour of 40k+ customers
• Recommended modified action plan for in-mail promotions, content & template creatives for 20+ product categories

Jan 2017 – Jun 2017 · 5 mos · Bhopal Area, India