Jan 2021 – Aug 2021 · 7 mos · Austin, Texas, United States

• Following CBRE's investment in the flexible workspace provider Industrious, I moved from Hana to CBRE to help assist their content production and strategy efforts.

Jan 2019 – May 2021 · 2 yrs 4 mos · Austin, Texas Metropolitan Area

• Backed by CBRE’s decades of real estate experience, we’re leading the way in creating spaces where companies and individuals can collaborate and thrive. We’re building a world-class product and team that is redefining the flexible work space and beyond.
• Job duties include:
• ● Developing website, sales materials, and content strategy
• ● Creating email marketing programs
• ● Building content including ad headlines, emails, social ads, landing pages, and web copy
• ● Assisting sales and marketing collateral and brochure development
• ● Directing editorial strategy alongside key stakeholders
• ● Trying to convince colleagues about the benefits of the Oxford comma (losing battle so far)
• ● Writing white papers and other key pieces included in the thought leadership program

Jan 2018 – Jan 2019 · 1 yr · Austin, Texas Metropolitan Area

• ● Rebrand the company, building a new website and messaging around all agency services
• ● Write copy for a variety of marketing deliverables, including emails, landing pages and case studies
• ● Strongly advocate usage of the Oxford comma
• ● Steer SEO optimization of website and campaign landing pages
• ● Write and develop 15-plus case studies, highlighting award-winning client work

Jan 2018 – Jan 2018 · 0 mo · Austin, Texas

• Company shut down US operations due to funding issues. Helped arrange a donation of 400+ bikes to a local Austin charity called Yellow Bike Project: https://cbsaustin.com/news/local/after-bikeshare-leaves-town-austin-charity-gets-truck-loads-of-donated-bikes.
• ● Own copywriting that spans headlines, advertising, and physical signage
• ● Develop brand voice, editorial guidelines, and editorial calendar for all written communications
• ● Audit user experience (UX) and messaging on mobile app and website, helping to wireframe new designs
• ● Write voice guides and build master copy docs to collaborate with other stakeholders, creatives, and marketers to ensure omni-channel alignment
• ● Manage a program calendar/roadmap and communicate to all stakeholders

Jan 2017 – Jan 2017 · 0 mo

• · Sourcing and writing news analysis pieces with a unique Spiceworks angle
• · Working with IT professsionals to gauge the interest of Spiceworks Community
• · Working with the Executive Editor to identify major news themes
• · Traveling to cover key events in the market

Jan 2015 – Jan 2017 · 2 yrs

• I work to bring the most important IT and technology news to the forefront of the Spiceworks Community by interviewing thought leaders, writing op-eds, curating community-driven content, and more.

Jan 2014 – Jan 2015 · 1 yr

• Responsibilities include: writing original content on cutting edge tech news, curating the Spiceworks Community, managing basic editorial duties, and maintaining Spiceworks Community standards of decorum.

Jan 2017 – Jan 2018 · 1 yr · Austin, Texas

• ● Conducted a full content audit of all external marketing assets
• ● Built a content strategy around Bazaarvoice's product lines
• ● Orchestrated a GTM content plan for a year-long campaign of thought leadership
• ● Helped re-brand the company website and sales materials
• ● Established thought leadership content around changes in the retail and e-commerce spaces
• ● Rebuilt sales enablement materials materials including one-pagers and pitch decks across 7 products
• ● Assisted in copywriting for client-facing programs and new product features

Jan 2014 – Jan 2015 · 1 yr · Austin, Texas Area

• I have been responsible for developing content marketing strategies, conducting market research, optimising website copy for SEO purposes, cultivating our personal brand, copywriting, rewriting landing pages, working through messaging strategies and content, and editing book projects prior to publication.

May 2013 – May 2014 · 1 yr · Wooster, OH

• I was responsible for hiring a staff of 23 individuals to receive and work through literary, artistic, and musical submissions in order to create an annual full color print literary magazine. Hired on the basis of past experience creating websites and working with social media marketing, I spent time making a website to promote accessibility for the student body.

Apr 2012 – May 2014 · 2 yrs 1 mo

Mar 2012 – May 2014 · 2 yrs 2 mos

• Alongside the Editor-in-Chief Daniel Bourne, I have been responsible for 'modernising' an older literary magazine by creating online content, both in the form of a new website and social media content. Other jobs have included filing, editing, and vetting internationally submitted literary submissions each year.

Jun 2010 – Aug 2010 · 2 mos · Williamsburg, Brooklyn

• Working with Producer, Engineer, and full-time owner Roger Greenawalt, I aided in session recordings and helped provide comfort and a creative atmosphere for each musician and band that worked at Shabby Road Recording Studio in Williamsburg, Brooklyn.