Aashna Khurana

Product Designer

Ludhiana, Punjab, India3 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Led product design for District Play.
Created impactful visual identities for multiple campaigns.
Expert in user experience and product design.

Stackforce AI infers this person is a Product Designer with expertise in SaaS and branding.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)Brand DesignBranding & IdentityGraphic DesignVisual DesignBrand Management

Other Skills

Design ThinkingBrandingUI DesignIllustrationVisual Identity DesignCreative DirectionMarketing StrategyPitch DevelopmentVideo EditingStrategic DesignProduct PhotographyPhoto RetouchingImage EditingSocial Media MarketingDesign Guidelines

Experience

3 yrs 1 mo

Total Experience

1 yr

Average Tenure

1 yr 3 mos

Current Experience

District

2 roles

Product Designer

Promoted

Jun 2025 – Present · 11 mos · On-site

Leading District Play Product design.
Built the quick book flow in Play for intentful users who browse and book on a daily basis on the app, minimising their steps to the final cart.
Worked on the Buffet booking flow, better menu visibility, Price visibility. Also worked on a Buffet takeover campaign, illustration and assets.
Built District Gold for Dubai from 0-1. Built and thought all the flows and case handling. The branding and setting the tonality of the visual design was also curated by me. Product is live in UAE.
Dining Desktop Website design from scratch
Worked on offer DIY tool for merchants, web dashboard (restaurant partners)
Worked on Dining app homepage re - design. Fresh and new restaurant cards design, new rails for better visibility and scanning.

Product DesignVisual DesignUser Experience (UX)Design ThinkingBranding

UI Designer

Feb 2025 – Jun 2025 · 4 mos · On-site

Designed the Contactless Dining experience for airport food courts within the dining segment, focusing on seamless user interactions.
Led the Valentine’s Day campaign across district app, conceptualised and designed the gamified user flow, UI for the Soul Seeker game, and created all supporting illustrations and assets.
Redesigned the Party Packages flow for Zomato, improving the user interface and enhancing visual storytelling through updated illustrations.
Led the Mother’s Day campaign design and asset creation across the District app
Created a comprehensive set of Light Mode assets for the District app, covering both Dining and Zomato for Enterprise

UI DesignUser Experience (UX)Visual DesignIllustration

Zomato

2 roles

Visual Designer

Aug 2024 – Feb 2025 · 6 mos · Gurugram, Haryana, India · On-site

Crafted the tonality, and brand identity for Go Out and Dining.
Developing and strategizing for IP's in all 8 cities
Creative direction for go out videos

Brand DesignVisual Identity DesignCreative Direction

Visual Designer

Jan 2024 – May 2024 · 4 mos · Gurugram, Haryana, India · On-site

Worked on Zomato Dining Gold Carnival identity Design, IPL Campaign, Shake it to make it activation.
Product concepts and analysing user behaviour patterns for building design concepts
Worked on physical activations
Built Digital and physical collaterals for Dining
OOH, BTL, BAU, CRM Marketing

Branding & IdentityVisual DesignMarketing Strategy

Coral hues

Freelance Photographer

May 2023 – Jun 2023 · 1 mo · Ludhiana, Punjab, India · Remote

Ecommerce and Creative shoots for the brand
Handled social media posting
Curated content for Social media
Shot and edited reels for Instagram
Post production of shoots
Creative Direction and Set Design

Brand ManagementProduct PhotographyCreative Direction

Hiveminds

Visual Designer

Dec 2022 – Nov 2023 · 11 mos · Remote

Curated content for brands in the industry of Home Decor, consulting and educational services, Indoor and outdoor furniture
Created Video Ads
Developed Print and Design collaterals

Pitch DevelopmentGraphic DesignVideo Editing

Traqo™

2 roles

Visual Designer

May 2022 – Sep 2023 · 1 yr 4 mos

Visual Identity DesignBrand Design

Visual Design intern

Jan 2022 – Apr 2022 · 3 mos

Part of the founding team of Traqo.
My primary focus was on crafting and executing design strategies that not only elevated the company's market presence but also contributed to the development of a distinctive brand identity. This involved meticulously shaping the brand personality and implementing a comprehensive brand kit to reinforce a cohesive and impactful visual representation.

Visual DesignStrategic DesignVideo Editing

De chevalerie en rouge

Graphic Designer and Image Editor

Sep 2021 – Jan 2022 · 4 mos · Remote

Edited shoots for a range of products, including apparel & accessories.
Edited and retouched product images to ensure consistency and high-quality visual content across all platforms and touchpoints.
Curated content for Social media Collection pre and post Launch videos and graphics.

Photo RetouchingImage EditingGraphic Design