Aashna Soni

Associate Consultant

Delhi, India6 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in Data Science and Machine Learning.
  • Proven track record in pricing and promotions strategies.
  • Skilled in customer segmentation using advanced analytics.
Stackforce AI infers this person is a Data Scientist with expertise in Retail analytics and machine learning applications.

Contact

aashna.soni@mastercard.comLinkedIn

Skills

Core Skills

Data ScienceMachine Learning

Other Skills

Data AnalysisData StructuresEnglishGitHindiK-Means ClusteringLeadershipLogistic RegressionManagementMicrosoft ExcelMicrosoft OfficeMicrosoft WordOracle SQL DeveloperPySparkPython (Programming Language)

Experience

6 yrs 4 mos
Total Experience
2 yrs 7 mos
Average Tenure
1 yr 1 mo
Current Experience

Mastercard

Consultant, Advisors and Consulting Services

May 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India

Dunnhumby

4 roles

Lead Applied Data Scientist

Promoted

Mar 2024 – Apr 2025 · 1 yr 1 mo

Senior Applied Data Scientist

May 2022 – Feb 2024 · 1 yr 9 mos

Applied Data Scientist

Jul 2020 – Apr 2022 · 1 yr 9 mos

  • Worked for a leading UK retailer in Pricing and Promotions capability.
  • Created a process for getting Price Indexes vs competitors, despite sparse pricing information available for the competitors.
  • Created a propensity model to identify areas where trade planning could differentiate between formats to maximize promotional uplifts.
  • Modelled scenarios that make a promotion effective using Logistic Regression.
  • Worked closely with Product Engineering to automate solutions into one touch products.
Data AnalysisLogistic RegressionMachine LearningTeam ManagementData Science

Associate Applied Data Scientist - Intern

Jun 2019 – Jul 2019 · 1 mo · Gurgaon, India

  • Worked with a leading UK retail client to create a customer segmentation specifically for Oriental Food category for targeted ads, product testing and media messages.
  • Construction of an unsupervised machine learning model using K-Means Clustering to find out the most relatable cluster distribution.
Unsupervised LearningK-Means ClusteringMachine Learning

Department of operational research

2 roles

Placement Coordinator

Jun 2019 – Aug 2019 · 2 mos

Junior Placement Coordinator

Sep 2018 – May 2019 · 8 mos

Aditya birla money ltd

Relationship Management Intern

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

Education

Hans Raj College, University of Delhi

Masters in Science — Operational Research

Jan 2018 – Jan 2020

Jesus and Mary College, University of Delhi

Bachelor of Science (Honors) — Mathematics

Jan 2015 – Jan 2018

IAI - Institute of Actuaries of India

Actuarial Science

Jan 2017 – Jan 2017

Kundan Vidya Mandir, Ludhiana, Punjab

Commerce

Jan 2001 – Jan 2015

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