Abdul Razaq

Head of Design

Andhra Pradesh, India8 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 5 years of experience in Visual and Experience Design.
Led design processes for innovative D2C brand identities.
Proven track record of increasing sales through effective design.

Stackforce AI infers this person is a D2C Visual and Experience Designer with a strong focus on branding and user experience.

Contact

abdulr.creatives@gmail.com LinkedIn

Skills

Core Skills

User Interface DesignDesign ManagementBrandingUser Experience (ux)Visual Design

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe PhotoshopAgile MethodologiesApp DevelopmentBrand StrategyBranding & IdentityBranding AssetsCSSCareer Path PlanningColor TheoryConcept IdeationCross-platform DevelopmentDelegationDesign System

About

As an accomplished Visual and Experience Designer with more than 5+ years of experience across a broad spectrum of industries, including B2B, B2C, and D2C, I possess a well-rounded and extensive skillset. My expertise spans UI Design, Branding, Visual Design, and App & Web Development, enabling me to take a holistic approach to design that seamlessly blends creativity and technical proficiency. Over the course of my career, I have consistently delivered innovative and impactful design solutions that have helped to elevate brands and enhance user experiences, making me a valuable asset to any team. Whether working on large-scale projects or smaller initiatives, I bring a rigorous approach to every stage of the design process, from ideation and conceptualization to final delivery and implementation. I am passionate about using design to transform people's lives by creating meaningful and empowering visual representations of their stories. Currently working as Design Lead in a D2C startup curating brands & working on the App development using React Native Skills Visual Design, UI Design, Ideation, Design Thinking, Branding, Brand Management, Design Management, Photography, Research, SOP for Design, Design System, Logo Design, App Development, Web Development & Design Operations. Tools: Adobe Creative Suite includes Photoshop, Illustrator, Premiere Pro, Adobe XD & After Effects UI Design using Figma, AdobeXD & Framer Webflow & Wix Editors Html, CSS, JS, ReactJs, React Native, GIT, VS Code, NPM & Expo Notion & Google Suite for Documentation Miro & FigJam for Collaboration & Ideation Portfolio: https://www.behance.net/abdulrazaq1 https://dribbble.com/MinimalistMonk https://www.instagram.com/minimalist_monk

Experience

8 yrs 5 mos

Total Experience

2 yrs 9 mos

Average Tenure

6 yrs 10 mos

Current Experience

Foodieverse

Design Lead

Aug 2019 – Present · 6 yrs 10 mos · Bengaluru Area, India · Remote

In my role as a Design Lead, I have had the privilege of handling the entire design process from start to finish, including Research, Ideation, and Final Concept. As the sole designer on many projects, I have demonstrated my ability to work independently while collaborating effectively with stakeholders to ensure that business needs are met.
Projects including,
1. Foodieverse Brand Identity
Foodieverse is a groundbreaking D2C food brand ecosystem in India that offers a vast array of more than 70 unique brands, each specializing in a different cuisine. As part of my role, I was responsible for delivering a comprehensive set of services, including thorough Research to gain insight into the market and target audience, Concept Ideation to develop innovative and effective ideas for the brand, Logo Design to create a visually compelling and memorable logo, and Branding Assets to ensure that the brand's visual identity was consistent and cohesive across all touchpoints. Through my work, I helped to establish Foodieverse as a leading force in the food industry, with a strong and recognizable brand identity that resonates with customers.
2. Pitch Deck Design
Working closely with stakeholders, I created a pitch deck that effectively communicated our business goals and requirements. I designed the deck from scratch, incorporating storytelling techniques to make it engaging and visually compelling, while also ensuring that it adhered to our brand identity.
3. Design & Asset Management
I took on the responsibility of streamlining our design process and ensuring that it was accessible and easily understood by all team members. Through my leadership, I created a clear pipeline for the design process, making it less cognitive and more efficient. Additionally, I defined detailed Photography Guidelines for shooting our products, which ensured that they looked consistent and professional across all platforms.

User Interface DesignUser-centered DesignDesign ManagementUser Experience (UX)TeamworkBranding+5

Meraevents

Visual Designer

Aug 2018 – Aug 2019 · 1 yr · Hyderabad Area, India · On-site

As a visual designer, I have had the privilege of working on a broad range of projects, including marketing campaigns, banner design, logo creation, app design, brochures, and social media content. These projects have allowed me to hone my design skills and develop a deep understanding of the creative process from ideation to execution. Through my work, I have been able to deliver high-quality design solutions that effectively communicate the intended message and align with brand guidelines. My experience across diverse mediums has given me a unique perspective and a versatile skill set, which I bring to every project I undertake.
Projects
MeraEvents 2019 New Year Campaign
My objective was to promote a company's New Year offers to a target audience aged between 20-50 years. To achieve this goal, I worked closely with the sales and marketing teams to gain insights into the user demographics and gather the necessary content. Leveraging my design expertise, I created visually appealing creatives that showcased famous architectural landmarks to make the campaign more approachable and engaging. As a result of this successful collaboration, the campaign yielded a 30% cumulative increase in sales.
Other Campaigns include TedX Hyderabad 2018, HYD10K Run 2018, CollegeFever NewYear Campaign, etc
I have worked closely with the development team to make the interfaces more usable by enhancing the User Experience.

User Interface DesignTeamworkBrandingColor TheoryVisual DesignBranding & Identity+3

Amazon

Visual Designer

May 2017 – Dec 2017 · 7 mos · Chennai Area, India · On-site

In my role as a Visual Design Associate, I had the privilege of collaborating with the production team of Prime Video, where I was tasked with producing consistent artwork across various mediums, including desktop, mobile, and tablet. As a key member of the team, I took it upon myself to streamline the creative process, ensuring efficient communication with subject matter experts (SMEs) to gain a thorough understanding of their requirements, and effectively disseminating this information to my team. This approach helped to optimize our workflow, resulting in the successful delivery of high-quality designs that met the project's specifications.
Teams: Amazon Prime Video & Amazon Now

Design ManagementAdobe IllustratorTeamworkAdobe PhotoshopBrandingColor Theory+4