Abhay Chopra

Co-Founder

Toronto, Ontario, Canada4 yrs 2 mos experience

Key Highlights

  • Designed for over 3 million learners in EdTech.
  • Streamlined legal SaaS products, reducing costs by 30%.
  • Led UX research for healthcare VR training, improving preparedness.
Stackforce AI infers this person is a Product Designer specializing in EdTech, AI B2B SaaS, and Health-Tech.

Contact

Skills

Core Skills

User Experience (ux)Product Design

Other Skills

User-centered DesignUX ResearchDesignUser Interface PrototypingUser Interface DesignFigma (Software)Design DocumentsSystems ThinkingAdobe Creative SuiteMotion DesignStorytellingMultimediaProduct ManagementUsability TestingUser Research

About

I didn’t start in product design. I started in stories—editing short films, crafting narratives, and figuring out what makes people feel something. That obsession with experience led me from film to front-end, from user flows to Figma frames. ⚡️ Fast-forward to today: I’m a Product Designer with 4+ years of experience designing and shipping B2B SaaS, AI, and EdTech products—from 0→1 builds to scaling design systems and driving growth. Whether it’s building an LMS for 2M+ learners, designing a sales chatbot with AI-driven insights, or prototyping game-based tools for social wellness—I thrive at the intersection of design, business, and behavior. Currently based in Toronto, I’m looking to join a team that moves fast, cares deeply about the user, and builds with purpose. Let’s make something meaningful together → theabhaychopra@gmail.com More at: www.theabhaychopra.com

Experience

4 yrs 2 mos
Total Experience
2 yrs 1 mo
Average Tenure
--
Current Experience

How it should be studio

Designer & Founder

Nov 2025Present · 6 mos · Toronto, Ontario, Canada · Remote

  • Building How It Should Be, my playground for taste, creativity, and building things that hit harder than trends ever could.

Aucctus ai

2 roles

Growth & Design

Jul 2025Present · 10 mos · Toronto, Ontario, Canada

Product Designer

May 2025Jul 2025 · 2 mos · Toronto, Ontario, Canada

Legal soft

Product Designer

Nov 2024Mar 2025 · 4 mos · Toronto, Ontario, Canada · Remote

  • [Legal Tech]
  • Designed the Alliance Module (Referral Feature), streamlining referrals and reducing processing time by 40%.
  • Conducted 15+ stakeholder interviews to map bottlenecks and refine user flows, UI components, and SOP-aligned designs, cutting operational costs by 30%.
  • Built & contributed to a design system to ensure scalability and consistency across legal SaaS products.Led UX research & validation for a Print & Mail SaaS platform, improving product clarity and usability—resulting in a 15% increase in adoption and uncovering two new revenue streams.
User Experience (UX)Systems ThinkingProduct DesignProduct Management

Mcmaster engineering ecocar ev challenge

Designer

Oct 2024May 2025 · 7 mos · Hamilton, Ontario, Canada · Hybrid

Motion DesignUser Experience (UX)StorytellingMultimedia

Malleable

Product Designer

Oct 2024Jan 2025 · 3 mos · Toronto, Ontario, Canada · Remote

  • [AI B2B SaaS]
  • Malleable is an AI-powered platform Helping Sales Teams Unify Data and Automate Workflows
  • Enhanced UX for a B2B Sales AI Chatbot by conducting competitor analysis, iterating multiple design concepts, and designing key features like chat integration and AI insights, accelerating founder decision-making and improving feature alignment.
User Experience (UX)Usability TestingSystems ThinkingUser ResearchProduct DesignProduct Management

Mcmaster university

3 roles

Teaching Assistant

May 2024Dec 2025 · 1 yr 7 mos · Toronto, Ontario, Canada

  • [Education]
  • Guided 70+ students through sustainability concepts, leading discussions to enhance their understanding of sustainable practices and management.
  • Provided personalized feedback on assignments and projects, resulting in overall student performance and engagement.

Research Assistant [UX]

May 2024Dec 2024 · 7 mos · Toronto, Ontario, Canada

  • [Social]
  • Conducted user-centered research and heuristic evaluation for web design, contributing to a more accessible platform for older adults and individuals with disabilities.
  • Designed and prototyped responsive interfaces that improved navigation and usability, anticipated a 15% increase in user engagement.
  • Utilized HTML/CSS and Figma to create wireframes and prototypes, speeding up the design process and facilitating efficient collaboration with cross-functional teams.
User-centered DesignUX ResearchDesignUser Experience (UX)User Interface PrototypingUser Interface Design+4

Educational Research Assistant

May 2024Dec 2024 · 7 mos · Toronto, Ontario, Canada

  • [E-Learning]
  • Developed engaging infographic and video content for a course with 30,000+ enrolled students, enhancing student understanding of complex concepts.
  • Collaborated with faculty to storyboard and create educational videos, increasing student engagement by 20% (Anticipated).
  • Designed graphics and visual assets that adhered to the university’s brand guidelines, resulting in a more cohesive learning experience.
  • Edited student interview videos, improving course relatability and enhancing the storytelling aspect of the program.
User-centered DesignUX ResearchDesignUser Experience (UX)Figma (Software)Adobe Creative Suite+2

St. joseph's healthcare hamilton

Product Designer

Jan 2024Aug 2024 · 7 mos · Hamilton, Ontario, Canada · Hybrid

  • [Health-Tech]
  • Led end-to-end design research for the VR Training Program for Code White Responses, helping to improve healthcare worker preparedness by 25% (Anticipated).
  • Conducted in-depth user interviews and ethnographic studies with over 10+ healthcare professionals, identifying key pain points and translating them into actionable design insights.
  • Collaborated closely with cross-functional teams (clinicians, developers, and instructional designers) to deliver a user-centered VR solution, enhancing the overall safety and preparedness of the healthcare staff.
UnityUser-centered DesignUX ResearchMotion DesignDesignUser Experience (UX)+10

Pledgr

Product Designer

Jul 2021Mar 2023 · 1 yr 8 mos · United States · Remote

  • [Social–tech]
  • Designed and developed profile and goal-tracking features for Pledgr’s iOS app, resulting in a 17% increase in user engagement during beta testing.
  • Led user research which introduced social challenges and peer interactions, leading to a 20% rise in user-to-user engagement (anticipated).
Mobile Application DesignDesign ReviewUser-centered DesignUX ResearchDesignUser Experience (UX)+14

Ence

UX Designer

May 2021Dec 2021 · 7 mos · Oslo, Norway · Remote

  • [E-Commerce]
  • Conducted heuristic evaluations and card sorting to redesign Ence’s web platform, decreasing the bounce rate by 18%.
  • Collaborated with cross-functional teams to optimize content layout, resulting in a 24% increase in product discoverability.
Search Engine Optimization (SEO)Design ReviewUser-centered DesignUX ResearchResponsive Web DesignDesign+17

Growthschool

Product Designer & Founding Member

Apr 2021Nov 2023 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

  • [Ed-tech]
  • Led the redesign of 10+ key features across the platform, enhancing user experience for over 3 mil+ learners and contributing to a 20% increase in course enrollments.
  • Increased user engagement by 20% by implementing gamified progress tracking, creating a seamless learning journey.
  • Collaborated with cross-functional teams (Product, Engineering, Marketing, Sales) to implement design strategies, resulting in a 25% increase in revenue through effective product-led growth initiatives.
  • Led the onboarding redesign project, optimizing the process for personalization and increasing user retention by 15%, while gathering valuable user data to improve learning paths.
  • Utilized data analysis tools (Google Analytics, Mixpanel) to inform design decisions, leading to an overall 9.8/10 Net Promoter Score (NPS) for the platform.
  • Successfully mentored and guided design interns, fostering a culture of design excellence and iterative learning.
UX DesignExperience DesignDesign ReviewUser-centered DesignUX ResearchResponsive Web Design+24

Brown university

User Experience Designer

Jun 2020Sep 2020 · 3 mos · Providence, Rhode Island, United States · Remote

  • [Gaming]
  • I collaborated with the Front-End team to design the entire User Interface of the online Mahjong game and contributed to the front-end coding. This experience allowed me to play a key role in designing and developing a seamless and engaging online Mahjong platform.
Design ReviewUser-centered DesignDesignUser Experience (UX)User Interface DesignFigma (Software)+8

Education

McMaster University

Master of Engineering - MEng — Product Design

Guru Gobind Singh Indraprastha University

Undergraduate — Computer Science

Arena Animation

Certification

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