Apr 2024 – May 2025 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

May 2023 – Apr 2024 · 11 mos · New York City Metropolitan Area · On-site

Jan 2022 – May 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Liquide is a fin-tech startup making wealth creation and management accessible for young India.
• 2 lakh+ user growth over App and exponentially growing active users.
• 3 lakh registrations over a period of 40 days on the waitlist pre-launch.
• Driving marketing strategy and campaigns to increase app installs, and user registrations for different products at Liquide.
• Marketing Automation to improve efficiency through various tools like Zapier, Firebase Crashlytics, etc.
• User Experience analysis: Inputs on UI/UX to make the app more appealing and provide an enhanced user experience.
• CRM Integration · Strategy
• Business-to-Clients (B2C) · Growth Hacking

Jun 2021 – Nov 2021 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Identified, developed & optimized growth channels to drive revenues growth.
• Designed and executed online and offline campaigns, including gamification,
• digital marketing, brand partnerships, on-ground activation, etc. to drive
• traffic to digital channels.
• Achieved ROAS of up to 10.2 for the campaigns run across the nation.
• Executed strategies of expansion with our efficient in-house marketing team for
• different home-grown brands.

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

• Understood the basics of Private Equity and Venture Capital.
• Learning different steps involved in Seed financing and evaluating the CAGR for an Investor.
• Safeguarding Investors’ money by providing options like Put Option or Convertible Notes.
• Monitoring And Valuation of the Funds.
• Various Case Studies done and implemented into live projects.

Jul 2017 – Jul 2019 · 2 yrs · Lucknow, Uttar Pradesh, India

• Co-led Customer Acquisition and Retention team by improving facets of the overall customer experience, improved brand strategy & prepared the marketing mix.
• Spearheaded website transformation increasing web conversions from 1.2% to 4.1%.
• Led a two-member team to analyze and identify customer segments with highest lifetime value along with their purchasing preference
• Conceptualized several innovative techniques to grow our clients’ brand awareness in different parts of India.
• Achieved best ROAS of 4.2 for the campaigns run for different brands within our clientele.

Jun 2014 – Jul 2017 · 3 yrs 1 mo

• Met and communicated with 100+ clients to understand their Business Requirements and presented them with feasible marketing solutions
• Worked with copywriters and creative director to produce engaging creatives across different channels.
• Led user acquisition and retention team with strategies strengthing the foundation.
• Setup marketing automation software for different verticals across teams.