Jul 2018 – Dec 2018 · 5 mos

• Marketplace search & monetization products

Jan 2016 – Jun 2018 · 2 yrs 5 mos

• Search & Content at Practo.

Jul 2015 – Dec 2015 · 5 mos

• Tracking & ROI , App Discovery & User Engagement .

Jan 2013 – Jun 2015 · 2 yrs 5 mos

• Was part of re-architecture efforts to make inmobi's own cross-network tracker i.e the inmobi ad tracker, more scalable and efficient . We moved from redis to cassandra storage . Designed the no-sql schemas & wrote the entire java api lib(dao layer) for our all crud operations on cassandra using astyanax .
• Developed platform services'​ backend implementations & rpc apis for major analytics & reporting revamp & feature enhancements involving multiple stacks .
• Was key developer & also led the revamp/re-architecture of the entire advertiser's ROI optimization pipeline to make it near real time , moving from hadoop MR jobs to using streaming data transfer platforms & no-sql aerospike java apis .
• Led the development of inmobi's next gen data collector apis for advertisers and other partners , thus enabling deeper partnerships with many big trackers & advertisers in mobile ad ecosystem, enhancing the targeting capabilities like negative-targeting & re-targeting , also enabling user's life time value optimization . Implemented the REST adhering request serving layer for all the collector apis .
• Led the end-to-end releases on most of the products, many times involving different stacks .
• Mentor all the juniors and freshers in the team during multiple project & releases .
• Contributed in the big launch of appographic targeting which got featured in many tech portals like venture beat & economic times , some of the links below .

Jan 2011 – Dec 2012 · 1 yr 11 mos

• Was part of 4 member team built for inception of InMobi's return-on-investment platform for advertisers . The platform to track inmobi conversions for analytics/reporting & generate feedback to ad-servers for campaign optimizations . This was primarily using hadoop , oozie, pig MR jobs , and perl scripts.
• Built first version of internal UI console for business & product teams for viewing reports , provide business hooks for web conversion tracking and optimizations, campaign debugging or integration testing while onboarding new advertiser or partners . This was using python django framework .
• Owned multiple systems and did upgrades/migrations like hadoop 1.0 to hadoop 2.0 , mysql to edb to postgres etc .
• During my 2nd year @inmobi I was assigned the mentor of 3 fresh joinees . Led them to learn , develop and release new features & product enhancements in first month itself .

Jun 2010 – Aug 2010 · 2 mos

• Multiprocessing of servers for different applications to handle large no. of client requests in very short span of time without any delay or crash.