Aug 2023 – Jun 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

• Led the Training, Placements, and Career Advisory Center at TAPMI Bengaluru, enhancing student employability.
• Developed strategic corporate alliances for internships, live projects, and leadership training, fostering industry connections.
• Spearheaded career progression workshops, resulting in a 30% increase in placement rates across PG and UG programs.

Aug 2022 – Aug 2023 · 1 yr · Bengaluru, Karnataka, India

• Help Brands Plan budgets aligned to business and strategy and execute them while ensuring efficiencies
• Manage digital budgets and execution as per campaign requirement for achieving campaign objectives
• Manage and measure media campaigns and bring intelligence in the system with various ways of consumer targeting and measurement approaches through various digital channels/ partners
• Plan & manage creatives for branded content based on association/innovation
• Drive digital PR with influencers, bloggers, engage them at events, seed devices and drive contests with them to drive positive word of mouth for the brand
• Work closely with e-commerce partners like Flipkart, Amazon etc. for exclusive brand launches
• Strategizing for digital and social marketing planning, buying and optimizing for measurement of campaigns. Develop KPIs to measure digital campaigns and drive its ROI for the brand
• Maintain budget sheet, Campaign Report Auditing, reporting on performance of digital marketing campaign and assess against goals (ROI and KPIs) & compensation
• Work closely with Brands, to drive the marketing objectives
• To take complete ownership on digital creatives and media innovations of key projects allocated during the year
• Coordinating with the brands for planning social media content and Fan engagement plan and ensuring timely execution of digital plan and campaigns
• Tracking the fan engagement for the daily social media activities and updates.
• Preparing report for the complete campaign and social media performance on monthly basis

Jul 2017 – Aug 2022 · 5 yrs 1 mo · India · On-site

• 𝗥𝗼𝗹𝗲𝘀 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 -
• Develop and maintain close working relationships with key stake holders in Corporates and MNCs.
• Assist and Plan in the development and maintenance of the Corporate Affairs recruitment and marketing needs with the purpose of promoting the Brand’s visibility and general recruitment efforts.
• Assist in the development, maintenance and execution of the department’s communication plan to prospective partners.
• Plan and monitor KPIs and other strategic plans, generate reports and develop optimizations for future Business.
• Perform market research to identify new opportunities and engage with executives to establish strategies for pursuing those new opportunities.
• Create and improve proposals for our existing and new clients
• Prepare the company budget and continually track expenses, as well as make sure we're on track to hit revenue targets
• Provide training and mentoring to members of the business development team
• Develop and deliver pitches for potential Corporate Partners
• Network with investors and other business partners to generate new leads
• Travel to destinations to best facilitate business engagements.
• Plan and Execute National Level Corporate events, conclaves and Seminars to present services offered by the brands
• Maintained and monitored PNL of more than 50 Crs Per Annum

Jul 2013 – Jul 2017 · 4 yrs · India · On-site

• Identifying potential partners based on business needs, goals, and current Corporate partnerships
• · Developing and managing long-term relationships with partners in order to build collaboration
• · Strategizing on engagement models for effective collaboration
• · Negotiating terms of partnership agreements to ensure that both parties
• · Managing the legal aspects of partnerships by drafting contracts, negotiating terms, and managing disputes
• · Managing existing strategic partnerships by developing new ideas for collaboration, monitoring performance, and resolving conflicts
• · Developing co marketing strategies and tactics to promote the partnership
• · Establishing new business relationships with potential partners to create mutually beneficial arrangements.

Sep 2010 – Jun 2013 · 2 yrs 9 mos · New Delhi Area, India · On-site

• 1. Engaging & communicating with Government and Private Universities for their marketing briefs and plans. Pitching Online Assessment solutions to Potential Clients.
• 2. Creating new business plans & pitches for new opportunities and developing and executing project plans for Universities and Examination Bodies.
• 3. Preparing creative PPTs and sheets in accordance with the brand briefs and plans
• 4. Coordinating with cross-functional teams, and communicating with internal and external parties, while meeting tight deadlines.
• 5. Conducting financial analysis of business opportunities to meet and exceed revenue and profitability targets.

Dec 2006 – Aug 2010 · 3 yrs 8 mos

• I worked in the Centre for Corporate Relations department and i primarily take care of all the activities related to Placements in the college.
• I was also responsible for all the College - Industry tie ups and corporate interface with the college.

Jul 2003 – Nov 2006 · 3 yrs 4 mos

• Worked as a business executive for a long period of two yrs.
• Was responsible for lead generation, Admissions, and Customer feed back and implementation at the profit center