Abigail Merrill

Business Development Executive

Durham, North Carolina, United States15 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in AI-driven sales enablement strategies.
Proven track record of delivering measurable ROI.
Skilled in holistic business transformation.

Stackforce AI infers this person is a MarTech expert specializing in AI integration and sales enablement.

Contact

abigailcmerrill@gmail.com LinkedIn

Skills

Core Skills

Generative AiConsultingMarketing StrategyEvent ManagementCustomer Success

Other Skills

New Business DevelopmentStrategic PlanningTrade ShowsVenue RelationsClient ProspectingCustomer SatisfactionCustomer ServiceLead GenerationCommunity EngagementPresentationsPerformance MetricsBusiness DevelopmentProgram DevelopmentProject ManagementBlogging

About

I help teams adopt AI the right way—holistic, budget-savvy, and human-centered. I’m Abigail Merrill, a marketing, sales-enablement, and ops strategist who leads end-to-end transformations—from discovery and tool selection to implementation, change management, and measurable ROI. With 15+ years across B2B/B2C, I look at the whole business before I recommend anything: revenue targets, ICP and customer journey, data readiness, team workflows, compliance/risk, and the real budget you have—not the one you wish you had. At GrowthUp Partners, I: Design the right stack (CRM, analytics, automations, AI copilots) that fits the business model and sales goals. Implement & integrate with clear governance, documentation, and enablement. Drive adoption through training that’s jargon-free and role-specific. Measure impact with simple, transparent metrics leaders trust. I’ve supported highly regulated and security-sensitive environments (financial services, pharma/biotech, legal/cybersecurity) as well as scrappy startups and solopreneurs—adapting the path to value for each context and budget. If you want a partner who evaluates from every angle—customer, revenue, risk, and change readiness—and turns complexity into outcomes your team can feel, let’s connect!

Experience

15 yrs 1 mo

Total Experience

3 yrs

Average Tenure

6 yrs 10 mos

Current Experience

Skan

Sales Enablement and Marketing Specialist

Oct 2024 – Apr 2025 · 6 mos · Raleigh, North Carolina, United States · On-site

Secured a $990K machine sale by developing a full suite of high-performing sales enablement materials—one-pagers, pitch decks, video content, and paid ads—resulting in 13x ROI.
Led messaging and content development to support product launches, go-to-market initiatives, and multichannel campaigns—boosting lead quality and accelerating pipeline.
Partnered with product, sales, and leadership teams to refine product positioning, ensuring alignment across campaign strategy, sales conversations, and buyer personas.
Spearheaded a Salesforce Marketing Cloud pilot, improving segmentation, lead qualification, and nurture flows.
Developed custom GPT (AI) to produce brand-aligned content for Linkedin and internal assets resulting in $5K/month in operational savings and increased campaign efficiency.

Marketing StrategyGenerative AIWeb Conferencing

Growthup partners

AI & Sales Enablement Consultant

Jul 2019 – Present · 6 yrs 10 mos · Durham, North Carolina, United States · Remote

Creation and execution of sales enablement materials (brand collateral, video content, ad campaigns, web copy) to amplify client products and services.
Development of strategic business plans and long-term growth roadmaps tailored to client revenue, customer, and budget goals.
AI strategy advising since 2022, including tech stack reviews, custom GPT builds, and workflow automations that save clients 5+ hours per week.
Team enablement training: high-energy, jargon-free workshops to drive adoption of new tools, processes, and AI solutions.
SEO- and AIO content creation (blogs, campaigns, landing pages) to maximize visibility and ROI.
Holistic consulting approach—evaluating sales goals, financial considerations, customer journey, and compliance/regulatory needs before recommending solutions.
Highlight: Creating workflow automations that save clients 5+ hours per week

Generative AIConsultingMarketing StrategyNew Business DevelopmentStrategic PlanningTrade Shows+28

Aicpa

Manager of Conference Production

Jul 2017 – Feb 2019 · 1 yr 7 mos · Raleigh-Durham, North Carolina Area

Plan weekly workshops ranging from 25 students to conferences with 5K attendees; managed
operating budget of $5 million
Collaborate with Content, Edit, and Market teams optimal event marketing campaigns
Oversee expenses and forecasts for team to ensure ROI
Lead technological improvements for increased efficiencies, attendee satisfaction, and leads
Directly manage three managers and train and mentor two coordinators

Consultative ApproachWeb Content WritingMarketing StrategyMarketing Campaign DevelopmentSocial Media MarketingSocial Media+57

Global knowledge training

Meeting Planner

Jul 2015 – Jul 2017 · 2 yrs · Raleigh-Durham, North Carolina Area

Source, plan and manage all logistics for 60+ weekly international IT workshops and conferences ranging from 25 to 550 attendees each
Negotiate and manage 400+ vendor contracts per year
Create inaugural company exhibitor prospectus for internal sales conference and tradeshow
Create department process policies to ensure consistent brand representation for resold courses
Accountable for budgeting and reconciliation all event invoices

Marketing StrategySocial Media MarketingSocial MediaTeam CoordinationResource PlanningKey Performance Indicators+45

The association of writers & writing programs

Events Manager

Sep 2013 – Mar 2015 · 1 yr 6 mos · Fairfax, Virginia

Manage annual 15K attendee conference with 600+ events, 55 concurrent sessions, 2,500+
presenters, and 750+ exhibit booths
Implement cloud-based registration system and event app
Design and manage VIP reception from menu to entertainment
Curate and maintain web, social media, and email marketing content
Train and supervise part-time, volunteer, and intern staff

Social Media Content CreationWeb Content WritingMarketing StrategyMarketing Campaign DevelopmentSocial Media MarketingSocial Media+52

National association of managed care physicians

Conference Coordinator

Aug 2012 – Sep 2013 · 1 yr 1 mo · Richmond, Virginia Area

Manage conference agenda and manual attendee registration requests
Maintain organization federal and state medical education accreditation licenses; plus grant
writing for session funding
Identify speakers, negotiate honorariums, and coordinate travel
Plan, execute, and monitor content, email, and social marketing

Social Media Content CreationWeb Content WritingMarketing StrategyMarketing Campaign DevelopmentSocial Media MarketingSocial Media+50