Dec 2023 – Present · 2 yrs 3 mos

• At HackerRank, I’ve had the opportunity to partner across global GTM functions to strengthen our demand generation and customer marketing efforts across North America, EMEA, and APAC.
• As part of a collaborative leadership team, I’ve worked closely with product marketing, brand, field, content, design, and digital teams to:
• Drive integrated demand generation strategies across enterprise, mid-market, and self-serve segments — supporting pipeline creation and acceleration globally.
• Shape the evolution of customer marketing into a strategic growth lever — amplifying advocacy, renewals, and expansion across our install base.
• Elevate our global social media footprint, with a content and distribution strategy that now engages a 2M+ strong audience of developers, buyers, and influencers.
• Lead thought leadership initiatives — from podcasting and livestreams to large-scale campaigns — that have reinforced our category positioning in developer hiring and Gen AI skills.
• Champion field marketing, ABM, and event efforts to ensure GTM alignment and narrative consistency across channels and geographies.
• Throughout this journey, my focus has been on building programs that scale, storytelling that inspires, and cross-functional alignment that drives outcomes.

Jun 2021 – Nov 2023 · 2 yrs 5 mos

• At HackerRank, we empower some of the worlds most innovative brands to build great teams end-to-end, fully remote and from anywhere in the world.
• In my current role, I spearhead the exponential scaling of our B2B demand generation and customer marketing. My strategic vision has expanded our thought leadership footprint, pioneering new-age formats such as livestreams, podcasts, and high-value gated assets to showcase customer stories. Entrusted with the helm of HackerRank's global social media presence, I oversee channels that captivate over 2 million followers. My expertise lies in crafting targeted content for two distinct markets—B2B and B2C—successfully engaging a diverse array of personas, and consistently driving impactful customer interactions at scale.

Feb 2020 – May 2021 · 1 yr 3 mos

• At HackerRank, I run Marketing across APAC with a key focus on B2B Demand Generation, Category Creation, Market Awareness, all things Brand and Customer Advocacy.
• HackerRank helps over 2000+ companies around the world build great teams end-to-end, fully remote and from anywhere in the world. The HackerRank Developer Skills Platform creates a seamless experience that developers and hiring teams love every step of the way.
• We're backed by JMI Equity, Khosla Ventures, Battery Ventures, Recruit Holdings, Randstad and Y Combinator.

Nov 2020 – Present · 5 yrs 4 mos

• With the Great Indian Marketing Show, my friend Kaushik Satish and me bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. Our aim is to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling.
• The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

Apr 2019 – Feb 2020 · 10 mos

• Was responsible for the development and execution of the company’s go-to-market strategy as well as market awareness, demand generation, and field enablement programs. My direct responsibilities included product marketing, public relations, digital marketing, demand generation and customer marketing.

Apr 2018 – Mar 2019 · 11 mos

• Worked extensively on building a public relations and thought leadership strategy and execution road map for our B2B audience specifically in the talent and business functions to create category awareness around our key focus area: Outbound Hiring. Authored a book on Outbound Hiring - How Innovative Companies are Winning the Global War for Talent - which was published by Bloomsbury World Wide. Both Print Editions and Online Editions were launched as the book was available at retail stores as well as online platforms like Amazon and Flipkart. Gopal Vittal, CEO of Airtel wrote the foreword for the book.

Jan 2017 – Mar 2018 · 1 yr 2 mos

• Helped develop the public relations strategy for the firm. Was a strategic advisor on media and communication issues to the founders and senior leadership of the company. Conceptualised and drove our thought leadership agenda by working closely with our data, analytics and marketing teams to ensure the right outreach, communication and impact across channels - both offline and online.

Jun 2016 – Dec 2016 · 6 mos

• In addition to my evangelism responsibilities, helped build and setup the customer marketing function. The focus was on creating and implementing customer engagement, appreciation and communication programs via a mix of channels in the form of events, content, gamification, webinars and email marketing campaigns. Worked cross functionally with customer experience, sales, and marketing teams to render customer delight.

Nov 2015 – May 2016 · 6 mos

• Helped build the evangelism playbook at Belong.co - a B2B SAAS Platform backed by Matrix Partners and Sequoia Capital. Focus was on evangelising outbound hiring and category creation to help our customers hire top talent, fast by bringing to them an AI talent platform for a lateral hiring use case. Worked extensively on demand generation and ensured constant acceleration levers were deployed at regular touch-points across channels to ensure maximum impact at the top, middle and the bottom of the sales and marketing funnel.

Mar 2013 – Nov 2015 · 2 yrs 8 mos · Bengaluru Area, India

• My role at LinkedIn was to partner with clients in India and help them understand the value of direct sourcing, impact of social recruiting and the importance of employer branding in the digital age. On a day to day basis, I strived to determine my clients' recruitment goals, drive best practices and maximize usage of their LinkedIn hiring solutions. I shared industry trends, best practices and offered product consultation and education for clients to optimize their recruitment processes and talent brand.
• I worked with a cross-functional global team to deliver market insights, customer education and change management support which enhanced client adoption and engagement of LinkedIn’s transformational technology.
• In years 2013 and 2014 at LinkedIn, I've consulted with the likes of Microsoft, Amazon, eBay, Flipkart, InMobi, Oracle, Mercedes Benz, Target, Honeywell and iGate and helped them build, engage and nurture their Social Recruiting Strategy and Employer Brand.
• In 2015, I was focused on ramping up LinkedIn's Enterprise Accounts in India helping them scale the adoption curve of social recruiting and building foundational pillars of their employer branding play. As part of my unique role, I also worked on boosting LinkedIn's thought leadership quotient for the India market. My avatar at LinkedIn saw me constantly interacting with CXOs in India on their talent brands. Quarter on quarter, I conducted workshops for CXOs and their Leadership Teams on Talent at Scale and being Social Media & Talent Brand Evangelists.

May 2011 – Mar 2013 · 1 yr 10 mos · Bengaluru Area, India

• Was part of the Global Talent Acquisition Social Media strategy team responsible for crafting and executing the Talent Acquisition Social Media strategy in India. Supported social media channels to help effectively communicate Dell's Employment Brand as well as increase overall application rate & hires from social media.
• Researched & recommended best practices / uses of Social Media in India from the Talent Acquisition perspective. Work extensively on Employment Branding for the India region beefing up Dell India's Employer Brand quotient across different talent marketplaces.
• Upskilled the Dell India Talent Acquisition Team on using different social channels like LinkedIn, Twitter, Facebook, Quora, Glassdoor, Youtube and Klout to improve their social personas, scale their professional brands, improve their abilities from a direct sourcing standpoint and transform into new age recruiting rockstars.

Apr 2007 – May 2011 · 4 yrs 1 mo · Belagavi Area, India

• As Chief Executive of Talent Onions, I was responsible for the vision and business strategy behind Talent Onions - one of India's leading recruitment and executive search firms.
• On a regular basis, I collaborated with HR business partners and business leaders to define appropriate specifications for approved immediate and future internal and external positions
• Networked and maintained relationships with key candidates and candidate communities (local and non-local) to enable short immediate hiring and long term opportunistic hiring plans.
• Ensured effective client and candidate management. Liaisoned with the hiring team for calibration in interview process to achieve better conversion ratios. Was responsible for Managing the Search process and Delivery.
• Clients included Deloitte, Morgan Stanley, KEC Group, Ambuja Cements, Loyalty Rewards and more.

Nov 2005 – Mar 2007 · 1 yr 4 mos · Belagavi Area, India

• Founded an led an internet consulting venture that focused on web 2.0, website development & e-commerce solutions. From marketing and sales to developing creative content in Photoshop to installing and customizing Open Source Platforms like Wordpress, Joomla and Magento - did them all.
• Catered to a whole bunch of small and medium enterprises spread across US, UK, Australia & India.
• Offered a deliberate set of business solutions focused on brand extension and integration. Built world-class, customer-focused web sites, intranets and extranets, supported by interactive marketing and advertising campaigns.
• Engaged in E-business solutions through a wide range of services in the form of Search Engine Optimization, Search Engine Marketing, Mobile Content Development, Mobile Gaming, SMS Applications, Corporate Utility products and Creative Content Development.