Jul 2021 – Jun 2022 · 11 mos · Noida, Uttar Pradesh, India · On-site

• Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services
• Successfully drove wait-list campaigns (lead generation) before the launch of the Application through Google / FB and collected 25K entries within a month with an average cost of $0.75
• Successfully launched FAVE India in Q3'21 application by implementing strong GTM strategies. I was able to close about 100K downloads by the end of Q4'21with an average CPI of $0.29
• In October 21, there were challenges in getting downloads. I was able to drive in app downloads with the help of email and SMS/WhatsApp marketing
• Conducted social media marketing and video marketing / YouTube marketing to run ads for FAVE application
• Analyzed curated data from Google analytics / google search consoles
• Analyzed and developed current / future trends for number of downloads etc. through clever-tap
• Did competitive analysis of key players such as Paytm, Google Pay, Phone Pay etc. in order to develop a high-quality offering to achieve superior performance of FAVE India
• Successfully launched FAVE South east Asia in Q1'22 application by implementing strong GTM strategies. I was able to close about 300K downloads by the end of Q1'21with an average CPI of $0.29
• Colabotrated with Onshore team (Indonesia/Malaysia/Singapore) to provide the best possible result for getting the download of the Application through different platforms
• Developed and executed an integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness
• Driving online marketing initiatives across channels such as search, display, native, mobile, video, and affiliates. This involves an analytical approach to campaign management, strategies to scale, and exploring new initiatives, channels, and partnerships.
• Drove Performance Marketing programs with a spend of $100k per month for different platforms (google and facebook)

Jan 2021 – Jul 2021 · 6 mos · Noida, Uttar Pradesh, India · On-site

• In this role, I strengthened merchandising and promotional strategies to enhance customer engagement and boost overall sales performance. I focused on developing a loyal and highly satisfied customer base through proactive management of customer service initiatives and team strategies.
• To improve team performance and morale, I planned and implemented team-building activities designed to increase collaboration, efficiency, and job satisfaction.
• In addition to operational management, I provided digital marketing solutions to support business growth and visibility. My responsibilities included working across the latest marketing strategies and utilizing analytical tools such as Google Analytics and Google Search Console (Webmaster) to monitor and improve online performance.
• I managed and optimized all paid marketing campaigns—including Display, Search, Shopping, and Smart Campaigns—through Google Ads to maximize sales and ROI. I also ensured proper page indexing and optimization using Webmaster tools, improving the website’s visibility and crawlability on Google’s search index.
• Furthermore, I oversaw all social media platforms to drive targeted traffic to the company’s website, resulting in increased conversions and sales. A major accomplishment during my tenure was the successful launch of a new online portal for homeopathic consultations, where I managed the project from initial planning and design through to full implementation and launch.

Nov 2016 – Jan 2021 · 4 yrs 2 mos · New Delhi, Delhi, India · On-site

• In this role, I was responsible for handling conversion calls for projects, focusing on understanding client requirements, addressing concerns, and successfully converting leads into sales. I effectively managed irate and dissatisfied customers, ensuring their needs were met and fostering long-term client relationships through strong communication and problem-solving skills.
• I contributed to maintaining and enhancing the architecture of the company website, ensuring functionality, design consistency, and user experience. I also managed the organization’s social media accounts across platforms, including Instagram, Facebook, and Gmail, to maintain active engagement with followers and drive brand visibility.
• Additionally, I created and managed email marketing campaigns using Mailchimp, including bulk mailings and segmented audience targeting. I implemented website pop-ups using Convertful to capture leads and conducted email performance analysis to identify and target the right audience segments.
• My digital marketing responsibilities included on-page and off-page SEO optimization, using tools like YOAST for keyword research, meta tag optimization, and homepage performance enhancement. I optimized SEO elements such as heading tags, slugs, and metadata to ensure the website remained visible and competitive in Google Search results.
• I performed detailed social media performance analysis across multiple platforms, including YouTube, Instagram, Facebook, Twitter, Quora, LinkedIn, and Pinterest, to identify growth opportunities and improve engagement metrics.
• Furthermore, I created and managed Google Ads campaigns, focusing on profitable keywords, precise audience targeting, and optimal CPC to maximize ROI. I also conducted weekly performance analyses using Google Analytics, preparing custom reports, setting up views, goals, and filters to track campaign effectiveness and achieve organizational objectives.

Jul 2015 – Jul 2016 · 1 yr · Noida, Uttar Pradesh, India

• In this role, I was responsible for automating recurring reports to improve efficiency and minimize manual effort, including the creation of dynamic graphical reports using SAS. I generated ad hoc reports in various formats such as Excel, HTML, and PDF based on business requirements, ensuring timely and accurate delivery of insights.
• I handled and analyzed large datasets sourced from multiple databases and data warehouses using Base SAS and SAS Macros. My work involved writing and optimizing SAS programs utilizing Base SAS, PROC SQL, and SAS Macros to support operational analysis and business decision-making.
• To maintain accuracy and reliability, I performed standard quality control checks and continuously sought opportunities to enhance the QC process within the list execution area. I applied time-series forecasting and predictive modeling techniques to build analytical models that accounted for intermittent demand and improved forecasting precision.
• Additionally, I focused on optimizing existing data and reporting processes, providing ongoing feedback to improve tools, workflows, and operational systems. I also contributed to production planning and efficiency improvements, developing actionable plans to reduce waste and scrap, ensuring smoother and more cost-effective operations.

May 2014 – Jun 2015 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• In this role, I was responsible for developing and generating SAS programs to create datasets from raw data, as well as preparing tables, listings, reports, summaries, and Output Delivery System (ODS) outputs in line with business and project requirements.
• I assisted managers in driving continuous improvement initiatives by developing standardized programs and reusable SAS Macros that adhere to established SOPs and industry best practices. I also designed and implemented automation solutions to streamline recurring reporting processes, including the generation of visual reports and graphs using SAS, significantly reducing manual effort and processing time.
• My work involved analyzing diverse data sources using SQL to identify key variables necessary for efficient and accurate analysis. I generated ad hoc reports in multiple formats—including Excel, HTML, and PDF—to meet dynamic business needs and stakeholder requirements.
• I managed large datasets from multiple data warehouses, leveraging Base SAS, PROC SQL, and SAS Macros to ensure high-quality, efficient data manipulation and analysis. I also developed generic, reusable SAS Macros to support multiple studies and facilitate automation across projects, enhancing consistency, accuracy, and productivity in data analysis operations.