Oct 2018 – Dec 2019 · 1 yr 2 mos · Greater Jakarta Area, Indonesia

• Driving growth with killer marketing & commercial strategy.

Sep 2017 – Dec 2018 · 1 yr 3 mos

• To introduce online shopping to the next millions of Indonesians across nation, for an equal access to their needs and products.

Jul 2017 – Sep 2017 · 2 mos

• Job's goal: to create new digital economy points across Indonesia by help to upgrade Indonesia's SME business. And to introduce online shopping, for next millions of Indonesia who live in 2nd and 3rd tier cities. Upgrade their quality of life with e-commerce.

Mar 2015 – Jul 2017 · 2 yrs 4 mos · Greater Jakarta Area, Indonesia

• One of the Shopee Indonesia pioneer team. Joined Shopee in very early phase - built the brand from scratch in Indonesia market. Responsible for most of the marketing initiatives and executions to grow Shopee, offline and online.
• Shopee is a mobile-first social e-commerce marketplace, which means all the marketing efforts are aiming for one thing: to encourage users to download the app, register and make orders. Contribute to Shopee's growth significantly since it's soft launched in July 2015 and became one of the biggest e-commerce in Indonesia with more than 50m active listings, 12 million downloads, >200K daily orders, consistently #1 in both appstore/playstore and becomes top of mind e-commerce in Indonesia.

Dec 2014 – Mar 2016 · 1 yr 3 mos · Greater Jakarta Area, Indonesia

• Digital marketing ninja at AccorHotels for Malaysia, Indonesia and Singapore. We're talking about more than 110 hotels across these 3 countries! Manage all the digital campaigns, paid and organic, branding and performance. Including: display advertising, SEM, Facebook advertising, Twitter advertising, and many more. First person to kick-off remarketing campaign in AccorHotels with impressive ROI. Work closely with agencies to make sure they deliver best ROI for all performance digital channels.

Mar 2013 – Dec 2014 · 1 yr 9 mos

• After more than one and a half year focusing my work to Wego Indonesia's social/community activity and steal the “Best Social Media Strategy” at Eye For Travel Awards in Hong Kong from Expedia, I'm so excited for the new challenge: global market.
• Wego trusts me with the global's community strategy and social product management. My ambition is to bring Wego.com to the new heights with socials, make people feel closer to the brand. Create killer, creative and out of box products/campaigns/events - not just for Indonesia, but also APAC and ME markets.

Sep 2011 – Feb 2013 · 1 yr 5 mos

• Currently I'm using Social Media and Community Management to increase brand awareness and create loyal communities in Indonesia for Wego and HolidayIQ, as the best travel sites which help people to travel and planning their holiday.