Additi Upadhyay — Co-Founder
Co-founder at Noveum.ai, where we help teams build reliable AI Agents. We monitor, evaluate, and continuously improve AI behavior of AI agents — reducing hallucinations, improving accuracy, and lowering costs through deep observability and automated evaluations. I am also the Co-founder of API.Market, a global marketplace for APIs and AI models that makes discovery, integration, and monetization seamless. At API.Market, I lead Product, Sales, and Marketing. My journey spans both B2B and B2C domains, driving initiatives across AI, fintech, and consumer tech: - AI & Enterprise Solutions (SambaNova Systems) Built full-stack AI solutions for enterprises like SoftBank, LANL, ANL, and Apple. Designed product strategies to break AI adoption barriers, contributing to $60M and $80M in additional ARR. Delivered scalable AI implementations, accelerating adoption across industries. - Fintech (Spenmo/Summit) Designed and managed the full lifecycle of card transactions for Spenmo, Singapore’s leading expense management platform. Executed integrations with Mastercard and Visa for enterprise-grade prepaid/debit card issuance. Hands-on with KYC, compliance, and funds management under Singapore and Philippines frameworks. - Fitness & Sports (Playo) Brought user empathy as a national-level badminton player to product development. Applied behavioral insights to solve challenges like fitness procrastination. Drove user activation and engagement strategies at scale. At Noveum.ai and API.Market, I am committed to making AI adoption practical, scalable, and impactful for businesses everywhere.
Stackforce AI infers this person is a Fintech and AI solutions expert with strong product management skills.
Location: San Francisco, California, United States
Experience: 11 yrs 3 mos
Skills
- Product Management
- Fintech
Career Highlights
- Co-founded two successful AI-focused startups.
- Led product strategies generating $60M and $80M in ARR.
- Expert in FinTech and AI implementation.
Work Experience
Noveum AI
Founder & Chief Growth Officer @ Noveum.ai (1 yr 5 mos)
API.Market
Co-Founder (1 yr 5 mos)
SambaNova Systems
Product and Growth (1 yr 1 mo)
Spenmo
Founding Member (Product & Growth) (4 yrs 2 mos)
Playo
Product Manager (1 yr 6 mos)
QA Engineer at Playo (6 mos)
IBM India Private Limited
Test Specialist (2 yrs 11 mos)
Education
Data Driven Product Management at Indian Institute of Management, Lucknow
Growth PM Cohort at GrowthX®
Facilitator licence at Davis Dyslexia Association International
B.Tech at ABES Engineering College
Diploma at Aligarh Muslim University
High School at Our Lady of Fatima Hr. Sec. School. Aligarh