Jun 2022 – Jun 2024 · 2 yrs · Bengaluru, Karnataka, India · Remote

• Leading a team for a bank that has dispersed 1.6 billion in SME loans and running Citibank SME in Singapore and running neo banking for 4 countries
• I am currently heading the design efforts for Validus's Neobank and am tasked with providing the best end-to-end consumer-facing experience for Singapore-based SMEs. I lead multiple products which include but are not limited to the launch of the new mobile app across IOS and Andriod, Revamp of the existing cards interface along with the soft launch of invoicing, and FX services. I am also tasked with designing the end-to-end flows of NTB, which helps onboard our customers digitally and helps them have a new SME banking experience in under 15 mins
• My day-to-day involves designing the experiences across Validus, collaborating with Product Managers, Designers, and Engineers, and designing features & leading the execution end to end.
• Skills: Information Architecture · Mobile Design · Visual Design · Lean UX · User Experience Design (UED) · User Experience (UX) · Web Design · Copywriting · Graphic Design · Concept Development · Writing · User Interface Design · Interaction Design · Design Research · Strategy · Branding & Identity · Content Strategy · Messaging · Branding · Human Centered Design · Design · Human Centered Innovation · Communications · Brand Strategy · Design Strategy · Design Management · Qualitative Research · Product Design · Product Strategy

Jun 2021 – Jun 2022 · 1 yr · Bengaluru, Karnataka, India

• At Jupiter Edge, I am not just building India’s first NPCI and fastest UPI payments app but also challenging myself - can payments be made fun? Jupiter Edge is brought to you by [Jupiter.money](http://jupiter.money/) - a new-age personalized mobile-first, AI-based digital banking platform.
• Leading the product design team for the credit side of Jupiter - Jupiter Edge. Jupiter Edge is the first NPCI-certified BNPL app which is the fastest payment app in the market with a 4.7 rating on the Play store
• Led a 4 member team of multi-disciplinary designers that built a
• robust design system. Implemented best practices to improve the design
• team’s productivity and completed the launch of Jupiter’s first foray into personal investments and mutual funds
• Partnered with product owners, data scientists, risk engineers, and business heads and worked in cross-functional teams. I actively identified customer aspirations and mapped those to business goals.
• Research and bring forward new findings, and best practices in the world of payments across the globe
• Wire-framing to designing end-to-end flows and prototypes, In charge of designing products that solve problems in a simple and elegant way while taking care of every small detail
• Conduct an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives
• Work with business and marketing to bring their visions to life along with Product Designers.
• Actively work with the data science and research team to know drop-offs and gaps in current flows. Resolve those with innovative and delightful interactions.

Jan 2021 – Jun 2021 · 5 mos · Remote · Remote

• Over the course of my tenure, I've set up the design culture and design system at Solid and scaled it to a strong design team with multiple disciplines (Senior & Junior Product, Brand, Visual Designers) for Solid's Fin-tech platformI worked with multiple teams pushing Fintech products. I worked with organization leaders in setting up their first design team. Researched and brought forward new findings, and best practices in the world of payments / Fintechs across the globe. Wire-framing to designing end-to-end flows and prototypes, Conducted an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives.Led the design team and crafted the SaaS, Banking, and SME consumer experiences for Solid. Launched their IOS, Andriod, and Web Dashboards.Over the course of my tenure, I've set up the design culture and design system at Solid and scaled it to a strong design team with multiple disciplines (Senior & Junior Product, Brand, Visual Designers) for Solid's Fin-tech platform I worked with multiple teams pushing Fintech products. I worked with organization leaders in setting up their first design team. Researched and brought forward new findings, and best practices in the world of payments / Fintechs across the globe. Wire-framing to designing end-to-end flows and prototypes, Conducted an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives. Led the design team and crafted the SaaS, Banking, and SME consumer experiences for Solid. Launched their IOS, Andriod, and Web Dashboards.

Dec 2019 – Dec 2020 · 1 yr

• Improved user experience which led to app downloads increasing from 1000 users to 1 Million Users. Worked on the User Experience and Visual Design from the ground up including Product Architecture, Road-mapping, Product Design, User Research for OTT content recommendation apps.
• Ideate and implement solutions that overlap customer needs, design and technology.
• Gather requirements from stakeholders, derive problem statements and plan design engagements. Also, proactively launch efforts to improve different aspects of the product.
• Ability to cultivate a shared understanding of the user-centred approach between Design, Content, Product, and Engineering team.
• Conceptualize original ideas that bring simplicity and user-friendliness to complex design roadblocks.
• Proactively perform UX & UI Audits while assessing the projects.
• Come up with the best creative and innovative solutions achieved within timeline and scope.

Dec 2017 – Dec 2019 · 2 yrs

• Effectively communicate conceptual ideas and UI design solutions, articulating design rationale both verbally and visually
• Ideation and execution, understanding client requirement / brief, designing and delivering
• Translate concepts into , wireframes, mockups and prototypes that lead to intuitive user experiences
• Ideating and creating various content (motion graphics, short videos, cinemagraphs, GIFs and static designs) for digital and social platforms
• Collaborates with project teams to plan, analyze, organize and execute assigned projects
• Creates a range of ideas and designs to ensure the art direction and visual presentation supports the concepts.
• Collaborate with other team members and stakeholders

Oct 2017 – Nov 2017 · 1 mo · Bengaluru Area, India

• Ideation and execution, understanding client requirement / brief, designing and delivering creative projects from conceptualization to final execution.
• A professional approach to time and quality of work and work within deadlines
• Work on different branding solutions: brand identity, ATL BTL communications
• Skilled and experienced in Photoshop, CorelDraw, Illustrator, InDesign, MS PowerPoint
• Creation of online visual design, typography, infographics, visual concept, logos, icons, and other interactive platforms
• Responsible for accomplishing and maintaining the quality of design throughout all phases of the project
• Execute top quality design work as necessary in alignment with the agency’s standards and client expectations
• Work with the creative team to ensure that various aspects of design work are met
• Skills: · Visual Design · Creative Direction · Art Direction · Copywriting · Graphic Design · Concept Development · Adobe Creative Suite · Writing · Design Research · Strategy · Branding & Identity · Messaging · Branding · Design · Communications · Brand Strategy · Design Strategy · Qualitative Research

Feb 2017 – Sep 2017 · 7 mos · Thrissur

• Meeting clients or account managers to discuss the business objectives and requirements of the job;
• Estimating the time required to complete the work and providing quotes for clients;
• Developing design briefs that suit the client's purpose;
• Thinking creatively to produce new ideas and concepts and developing interactive design;
• Using innovation to redefine a design brief within the constraints of cost and time;
• Presenting finalized ideas and concepts to clients or account managers;
• Working with a range of media, including computer-aided design (CAD) and keeping up to date with emerging technologies;
• Proofreading to produce accurate and high-quality work;
• Demonstrating illustrative skills with rough sketches and working on layouts ready for print;
• Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.

Nov 2014 – Feb 2015 · 3 mos · Manila, National Capital Region, Philippines

Oct 2014 – Nov 2014 · 1 mo · Manila, National Capital Region, Philippines