Aditya M.

Product Designer

Gurugram, Haryana, India3 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Designed for high-growth platforms like Nykaa.
Achieved significant revenue increases through design.
Led ethical design initiatives reducing dark patterns.

Stackforce AI infers this person is a Product Designer with expertise in E-commerce and EdTech industries.

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Skills

Core Skills

Product DesignUser Experience (ux)User Interface DesignVideo Production

Other Skills

A/B TestingAdobe IllustratorAdobe PhotoshopAdobe XDAfter EffectsCommunicationCore JavaData StructuresDesign SystemsDesign ThinkingFigma (Software)HTMLInformation ArchitectureJavaMicrosoft Office

About

At the intersection of design and technology—that’s where I thrive. I craft seamless consumer experiences and scalable internal tools with systems thinking, empathy, and a builder’s mindset. Whether it’s simplifying complex ad flows, designing ethically, or building tools that make life easier for teams behind the scenes—I care about the invisible details that shape how people feel and function. Over the last few years, I’ve designed for high-growth platforms like Nykaa, where I’ve learned to balance speed with intention, aesthetics with utility, and business goals with user trust. I think in systems but design for humans, always asking: how can this be simpler, clearer, and more delightful? I write to make sense of things—whether it’s decoding Figma’s Auto-Animate or sharing how I landed a role during a hiring freeze. My process is messy, my curiosity is endless, and I believe good design is as much about how it works as how it looks. Let’s build something thoughtful!

Experience

Nykaa

Product Designer

Aug 2023 – Present · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

Launched a new ad format via Initiatives, doubling takeover ad revenue and achieving 25% CTR achieving 4M impressions for the brand per day.
Designed Product Listing Ads (PLA) end to end, that led to a 10.5% increase in annual ad revenue.
Reduced ad moderation rejection rate by ~90% through subtle, high-impact design optimizations.
Proposed a backend architecture shift through design, enabling onboarding of 400+ new brands to the ads platform.
Unlocked new ad inventory, boosting ad impressions by 5 million/day.
Designed Pivot end to end, an internal segmentation tool, which achieved 90% adoption within a week, reduced setup person-hours by 36% & eliminated segmentation errors (100% reduction).
Designed plug and play product widget cards
Increased cart-to-checkout conversion by 1%.
Boosted revenue per visit by ₹1.84.
Led Nykaa’s dark pattern compliance initiative - Created and evangelised ethical design guidelines across teams and successfully reduced dark patterns by 100%.
Designed the Nykaa Best in Beauty experience & achieved 60% form completion rate, despite a long-format flow (50+ questions).
Participated in senior-level hiring, conducted screening interviews and shadowed white-boarding sessions.
Advocated for and led the integration of Lottie files into the platform by overcoming cross-functional resistance to enable scalable, lightweight animations in product experiences.

Design ThinkingUser Experience (UX)User Interface DesignFigma (Software)Product Design

Scaler

Product Design Intern

Nov 2022 – May 2023 · 6 mos · Delhi, India

Revamped Course Pause/Reset Feature: Helped over 1000 learners in pausing/resetting their course, generated 55 Lakh revenue in three months.
Batch Management Tool: 15,000 resolution hours saved in the first week of launch. Expected to reduce batch change support tickets by ~80%
Brainstormed and Automated the Scaler Assessment Test re-attempt flow: Saved 3,000 resolution hours, reduced support tickets by 85% in first iteration and by 100% in the next.
Improved Referral Banners: Increased referral lead generation by 42% using design.
Designed Search Engine 2.0: Improved CTR by 63% and feature usage by 92%
Ideated & Designed Security Initiatives: 72k logouts done, 14k distinct users logged out extra devices
Designed following features from scratch:
Notification Center: Expected to bring up user engagement and retention by ~40%
Problem Solving Percentage Initiatives: Expected to increase problem solving rate by ~10% in first iteration
Currently working on Dashboard Revamp: Aiming to increase retention, engagement and DAU by building a dashboard, personalized for a user’s journey and persona.

UX ResearchDesign ThinkingUser-centered DesignUsability TestingPrototypingFigma (Software)+2

Career break

Career transition

Apr 2022 – Nov 2022 · 7 mos · Delhi

Currently learning about more about User Experience Design and working on personal projects for portfolio.
Transitioning from Engineering to Design.

Waiterist

User Experience Designer

Aug 2020 – Jan 2022 · 1 yr 5 mos · New York, United States

Waiterist is a US based B2B+B2C food industry startup and I worked there as the only designer.
Any design work related to this startup was under my hat. I worked on the UI to make the experience smooth and hence creating a positive business impact.
I also worked on advertisement videos and training videos made for educating restaurant employees
Since it was both a B2B and a B2C startup, I worked on designs, videos and other creatives for both the audiences.
Whenever there was a need for addition of new feature, I used to make sure that I created and used a UI component set to maintain consistency and scalability for future screens.
I also kept busy with designing the website, then later redesigning it after learning more about UI & UX so the business could have a better business impact and conversion.

Web DesignDesign ThinkingFigma (Software)User Experience (UX)

Fiverr

Freelance UI Designer & Video Editor

Mar 2020 – Apr 2022 · 2 yrs 1 mo · New Delhi, Delhi, India

I am a Level 2 seller on fiverr with 60+ 5-STAR reviews.
I freelanced as a UI Designer, and finished over 15 UI projects, all of them having 5-star ratings.
I also utilized my Video Editing skills and Adobe After Effects knowledge to make explainer and advertiser videos for many clients.
Used 3D software named Plotagon to make story/scenario based videos and explainers.
I also did some visual design work for regular clients as well.
Find my profile here: https://www.fiverr.com/adityamishra98

Web DesignVideo EditingUser Interface DesignFigma (Software)

Smart india hackathon 2020

Coder

Feb 2020 – Feb 2020 · 0 mo · Ghaziabad, Uttar Pradesh, India

I took part in the internal Smart India Hackathon and secured 3rd position and a chance to qualify for the next round of Smart India Hackathon 2020

Critaxcorp

Graphics Designer | Video Editor

Dec 2018 – Feb 2020 · 1 yr 2 mos · New Delhi, Delhi, India

I was responsible for making educational content for POSH sensitization. I used software like Plotagon and premier pro to make scenario based 3D videos to better explain people what activities come under harassment and what activities don't. I also did voiceovers for the videos.
Apart from the educational content, I also made several advertisement videos for the platform along with a few posters.