Apr 2023 – Present · 3 yrs 1 mo

Oct 2021 – Jul 2022 · 9 mos

Jun 2020 – May 2022 · 1 yr 11 mos

Aug 2019 – Present · 6 yrs 9 mos

Jun 2019 – Present · 6 yrs 11 mos · Greater Toronto Area, Canada

• Created and set up a content marketing company that generated close to $200,000 in sales in the last year
• Acquired over 100 clients and analyzed their business requirements to ensure smooth delivery of projects
• Managed and built relationships with customers to maximize retention and improve engagement
• Empowered clients with marketing insights by leveraging data to make an impactful change within the organization resulting in successful digital and e-commerce campaigns
• Analyzed and identified top-performing content using various tools such as Google Analytics and SEMrush
• Recruited and supervised the professional development of freelance content creators to ensure consistent delivery of projects
• Rated as one of the top financial bloggers in the world as per Tip Ranks

Dec 2014 – Jul 2019 · 4 yrs 7 mos · Greater Toronto Area, Canada

• Evaluated and analyzed existing content strategies and identified areas of improvement
• Developed deep understanding of our users, usage, and products to help make financially and operationally efficient decisions across all parts of the organization
• Liaised with sales and marketing teams to understand product requirements and successfully manage to enhance the user engagement
• Scheduled periodic meetings with company management to provide critical updates and address key issues
• Part of the Content Marketing team and liaised with several hedge funds, ETFs, and financial institutions to provide an innovative suite of financial services
• Prepared editorial calendars for content on technology stocks listed in the U.S. markets
• Developed SEO and content strategies that increased traffic by 30% month-on-month between June and November 2019
• Utilized insights from Google Analytics and SEMrush and focused on keywords research to drive organic traffic to the website
• Improved website content and layout to target potential customers and increased engagement with existing ones
• Track effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data
• Aimed to increase page views and increase traffic on the website by producing path-breaking research and analysis of stocks

Apr 2013 – Jun 2013 · 2 mos · Greater Bengaluru Area

May 2011 – Dec 2011 · 7 mos · Mumbai Metropolitan Region

• Executed reconciliation of Trade, FX and Cash Positions
• Checked for proper and correct accounting of cash and equity positions
• Coordinated with Middle Office teams in case of breaks for the above positions

Jul 2009 – May 2011 · 1 yr 10 mos · Mumbai Metropolitan Region

• Prepared and analyzed trial balance
• Conducted cash and trade reconciliation for the Investment Manager
• Ensured correct accounting of cash and equity positions
• Provided updated to client with the monthly valuation of the NAV of their portfolio
• Exposure to trading instruments like Equities, Options, Bonds, Futures, Spots and Forwards, Bank Debts and Credit Default Swaps (CDS)
• Maintained a controlled operating environment that complied with operational standard operating procedures