Jul 2025 – Sep 2025 · 2 mos · Washington DC-Baltimore Area · Remote

• Reported to and appointed by the CMO to build PMI's global Campaigns and Content Operations function from the ground up — extending the impact of the Content and Social organization I had led and scaled into a broader operational mandate across the entire Marketing department.
• Designed the end-to-end operating model: governance frameworks, campaign workflows, performance measurement systems, and enablement infrastructure that transformed how marketing initiatives were planned, executed, and measured across regions and teams. The function served as the connective tissue between strategy and execution — translating priorities into consistent, repeatable outcomes at scale.
• This role emerged from a marketing-wide restructure in July 2025. I stayed to establish the foundational framework and ensure a smooth transition before concluding four years of service at PMI.

Oct 2023 – Jul 2025 · 1 yr 9 mos · Washington DC-Baltimore Area · Remote

• Recruited by and reported to the CMO to lead and scale PMI's global content and organic growth engine — spanning Content Marketing, Social Media, Influencer & Creator Marketing, and Content Performance.
• Led a 20+ person global team of in-house functions and agency partners, accountable for driving brand authority, engagement, and organic growth across B2C, B2B, and regional markets. Directed multimillion-dollar budgets and global agency, vendor, and contractor partnerships across all functions.
• Set and executed the global content and storytelling strategy — powering integrated marketing efforts through articles, reports, blogs, podcasts, video, and executive thought leadership that reached 180+ countries. Scaled flagship platforms, including the PMI Blog and the award-winning Projectified® Podcast — recognized with a W3 Gold Award in 2024 and a Killer Content Award in 2025 — while enabling regional teams to localize effectively.
• Owned global social and influencer strategy across LinkedIn, Instagram, TikTok, YouTube, Facebook, and X — delivering sustained double-digit YoY growth across every platform. Grew LinkedIn to 1.8M+ followers and 930K+ newsletter subscribers, achieving an 8.87% engagement rate against a 1.85% industry benchmark. Expanded Instagram by 51% YoY and launched PMI's global TikTok channel and influencer program within three months, reaching a 4.33% engagement rate against a 4.07% industry benchmark within a year.
• Partnered directly with the CEO to design, launch, and scale The Shift Code™ — PMI's first executive thought leadership podcast — strengthening leadership visibility and narrative control across major streaming platforms.

Sep 2021 – Oct 2023 · 2 yrs 1 mo · Washington DC-Baltimore Area · Remote

• Recruited by PMI and reported directly to the Chief Strategy Officer — and later to the Chief of Staff to the CEO following an organizational restructure — to transform PMI's global Content and Thought Leadership organization from a fragmented, execution-focused function into a strategic growth engine.
• Led a 35+ person global organization across five functions — Content, Content Operations & Performance, Creative, Knowledge Management, and Thought Leadership — across the U.S., U.K., and India.
• Consolidated three siloed teams, stood up two new functions, and established the operating model, governance framework, and integration infrastructure that turned fragmented execution into a cohesive, high-performing organization. Increased content production by ~300% within the first year through operational redesign while absorbing a 25% budget reduction — without sacrificing quality or team performance.
• Designed PMI's global content and thought leadership strategy, establishing the organization as a trusted authority on project management, AI, the future of work, and organizational transformation. Partnered with Market Research and leading institutions — including MIT, PwC, and HBR — to develop research-led content that reached millions of practitioners and decision-makers at global organizations including Amazon, Google, IBM, and NASA.
• Introduced OKRs, KPIs, and performance measurement frameworks that brought rigor and accountability to content investment and impact — generating ~1M unique visits per month and a podcast driving ~40K plays per month, delivering 26% YoY audience growth, a 95% CSAT, and a 93% content helpfulness rating.
• Served as the content and thought leadership lead for the GTM launch of PMI Infinity — PMI's first AI-powered product — developing the AI narrative roadmap that built market awareness and supported adoption among project professionals worldwide.

Jan 2020 – Sep 2021 · 1 yr 8 mos · Washington DC-Baltimore Area

• Appointed by the CMO to establish and lead Gartner Digital Markets' Content Marketing and Copywriting function — expanding scope across a multi-million-dollar portfolio of three brands: Capterra, GetApp, and Software Advice.
• Built and led a multidisciplinary team of 13 managers, team leads, content strategists, researchers, writers, producers, and copywriters — growing the organization by 40% in two months. Consolidated and centralized copywriting resources across all three brands, reducing review and publish time by 30% within a quarter.
• Defined and operationalized a brand-to-demand content strategy — designing end-to-end user journeys, multi-format content programs, and distribution frameworks that connected storytelling to conversion and revenue across all marketing channels. Partnered with Product and Engineering to design and launch a semi-automated content monetization framework that generated seven-figure revenue within 15 months.

Jan 2019 – Jan 2020 · 1 yr · Washington DC-Baltimore Area

• Recruited by Gartner and reported to the Chief Content Officer to lead Content for Capterra — tasked with strengthening brand authority, scaling research-led content, and driving organic growth and visibility across competitive software categories.
• Built and led a team of nine analysts, writers, and editors responsible for conducting primary research and translating insights into data-driven content that guided software buying decisions for small and mid-sized businesses. Established editorial standards and research rigor that became the credibility foundation for the brand.
• Partnered closely with Brand, Email, SEO/SEM, PR, and Social teams to drive meaningful gains across search visibility and web traffic — delivering 10M+ traffic sessions and 2M+ return sessions through organic content in a year. This work laid the foundation for the research-led content engine that directly informed my subsequent expansion into a broader Content Marketing and Copywriting leadership role across the full Gartner Digital Markets portfolio.

Apr 2018 – Jan 2019 · 9 mos · Washington DC-Baltimore Area · On-site

• Promoted to lead global brand and content strategy for a multi-million-dollar B2B and B2E SaaS business — spanning Corporate, Non-Profit, K-12, and Higher Ed verticals. Owned content and creative across the full customer lifecycle, from awareness through conversion and retention, across the US, UK, Germany, APAC, EMEA, and LATAM.
• Built and executed integrated, multi-channel content and demand strategies, aligning brand storytelling with pipeline and lead-generation goals. Partnered closely with Growth, Sales, and Product to orchestrate consistent customer journeys across blog, email, landing pages, social, and web. Implemented Upland Kapost to streamline content production, consolidate platforms, reduce costs, and improve cross-departmental and regional efficiencies.
• Advised vertical marketing teams on strategic lead-generation campaigns — optimizing content performance to meet sales-accepted lead goals — while managing agency, contractor, and vendor relationships and budgets across all markets.

Aug 2016 – Mar 2018 · 1 yr 7 mos · Washington DC-Baltimore Area · On-site

• Promoted to lead the Content, Digital, and Social teams responsible for planning and executing global digital marketing programs — driving engagement, demand generation, and optimization across core digital channels and contributing approximately 50% of new-business pipeline.
• Owned high-visibility initiatives including the global digital launch of Rosetta Stone® Catalyst™ at the New York Stock Exchange. Implemented Uberflip to design personalized content hubs and customer journeys across U.S. and international markets, and deployed Demandbase and Terminus to power account-based marketing programs targeting enterprise and education accounts — increasing click-to-form conversion rates by 5x within a quarter.
• Launched a company-wide employee advocacy and social selling program via PostBeyond — expanding content reach and brand equity across markets with 150+ employees and partners — while consolidating platforms, reducing costs, and improving cross-functional productivity.

Feb 2016 – Jul 2016 · 5 mos · Washington DC-Baltimore Area · On-site

• Expanded scope to drive organic growth across global B2B and B2E verticals — Corporate, Non-Profit, K-12, and Higher Ed. Owned the strategy and execution of digital content and social programs — including blogs, eBooks, infographics, video, and campaigns — designed to increase engagement, influence consideration, and drive inbound demand.
• Delivered measurable pipeline impact, meeting the quarterly MQL goal within the first month. Grew LinkedIn by 26%, Facebook by 25%, and Twitter by 39% in one year — increasing overall engagement rate by 80%, impressions by 38%, clicks by 105%, and shares by 188%, outperforming industry averages by more than 30x.

Jun 2015 – Feb 2016 · 8 mos · Washington DC-Baltimore Area · On-site

• Promoted to lead organic social media strategy — developing the editorial calendar, content framework, and channel strategy to support the full marketing and sales funnel.
• Launched the company's first B2B social contest across LinkedIn and Twitter, generating the highest engagement, clicks, and comments of any campaign in a 30-day period. Drove the best-performing webinar in company history based on registrations and attendance through social promotion alone. Managed editorial blog content end-to-end — within six months, 12 of the 20 top-performing blog posts of all time were published under this tenure.

Mar 2014 – May 2015 · 1 yr 2 mos · Washington DC-Baltimore Area · On-site

• Recruited to support integrated marketing programs across digital, email, events, paid media, SEO, and social channels — contributing directly to lead generation and pipeline growth for US Education verticals — K-12 and Higher Ed.
• Played a key role in campaigns responsible for approximately 30% of marketing-sourced bookings. Conducted email and landing page A/B testing to optimize open, click-through, and form-conversion rates, and collaborated with Sales to develop case studies for sales enablement and lead conversion.

Jul 2012 – Feb 2014 · 1 yr 7 mos · Washington DC-Baltimore Area · On-site

• Recruited by the President and CEO to stand up an Events services function and manage multi-million-dollar marketing and events contracts for a series of national conferences.
• Managed client relationships, budgets, and cross-functional execution — delivering programs on time and on budget while generating an average profit margin of 25% against a 15% target. Oversaw all aspects of event planning, vendor negotiations, content development, and digital communications, including a full redesign and ongoing management of the Savan Group website.

Jan 2011 – Jun 2012 · 1 yr 5 mos · Washington DC-Baltimore Area · On-site

• Managed revenue-generating national and international corporate events — including user conferences, tradeshows, and executive forums — in support of pipeline and customer engagement goals.
• Owned budgets, contracts, vendor negotiations, logistics, and registration end-to-end. Led registration for MicroStrategy World Miami 2012, generating 1,800+ registrations and $800K+ in fees. Reduced online store and budget costs by 40% in one year, and surpassed lead generation goals by 10% at the first tradeshow.