Najoh Tita-Reid — CEO

Experienced 25 years Commercial Business Leader with a strong track record of driving results. Former Procter & Gamble executive with CPG and Pharma industry experience and Advertising Agency leadership across segments, including Beauty Care, Baby Care, Healthcare, Telecommunications, and Food & Beverage. Recognized as a strong leader of business and organizational transformation, designing breakthrough marketing strategies, developing innovation, and creating strategic plans to drive sustainable business growth. Successfully transitioned from P&G to new industries, leveraging blue-chip foundation to deliver results in new cultures and companies with broad P&L and organizational responsibility. Najoh is the Global Chief Marketing Officer of Logitech. Prior to this role, Najoh served as Global Commercial Marketing Head for BTB and Consumer and Global Marketing Reinvention Leader at Logitech, where she designed and implemented the first Global Commercial Marketing Organization, driving growth across all regions, managing P&L and performance marketing across channels. Prior to that, she was the Global Chief Marketing Officer and Member of the Executive Board at Hero AG, where she led the marketing function as well as brand strategy, R&D/innovation, sustainability and quality. Based at the company’s global headquarters in Switzerland. Prior, she worked a General Manager in the Healthcare for Pharmaceutical giants, and prior she led accounts at a advertising agency. Experience includes: - Executive Board Member - Global General Management (Leadership of Markets, Clusters, Regions) - Global Functional Head Experience, across Marketing, Strategy, Ops, Sales & Marketing - Marketing Leadership/Brand Management for Billion Dollar Brands - Product and Portfolio Marketing - Sales Leadership, Category Management - Advertising Agency Leadership, Accounts and Operations - Capability Building: Sales, Marketing, Innovation, Performance Management - Corporate Innovation Leadership - Leadership of Quality, R&D Function and Corporate Sustainability Consistently demonstrated strong business results across Marketing, Strategy and Operations, Sales, Product Innovation and Transformation. Effective leader known for delivering strong results, developing vision, building talent and teams, and leading cultural change delivering consumer and customer value and value creation for shareholders/investors. Demonstrated consistent and strong results driving profit, sales, market share growth, cost reduction and new product innovation.

Stackforce AI infers this person is a seasoned executive in Consumer Packaged Goods and Pharmaceuticals with a strong marketing and leadership focus.

Location: London, England, United Kingdom

Experience: 31 yrs 1 mo

Skills

Marketing Strategy
Brand Management

Career Highlights

25 years of experience in commercial business leadership.
Expert in driving organizational transformation and marketing strategies.
Proven track record in managing billion-dollar brands.

Work Experience

Mars

Chief Growth Officer (5 mos)

Chief Brand and Experience Officer (1 yr 11 mos)

Logitech

Global Chief Marketing Officer (2 yrs 6 mos)

Global Commercial Marketing Head, B2B and Consumer Retail (9 mos)

Global Marketing Reinvention (3 mos)

Tru Optik

Member Of The Board Of Advisors (1 yr)

Hero Group

Chief Marketing Officer and Member of the Executive Board (2 yrs)

Bayer Pharmaceuticals

Vice President, Country Division Head, UK, Ireland (joined Bayer via M&A) (3 yrs)

Merck

General Manager, Western Europe (10 mos)

Commercial Operations Leader, Global Western Markets (11 mos)

Global Strategy Leader (1 yr 8 mos)

Global Hue Advertising Agency

Senior Vice President (2 yrs)

Procter & Gamble

Assoc. Marketing Director, Multicultural Marketing (3 yrs 1 mo)

Brand Management (6 yrs 5 mos)

P&G Marketing Dot Com Start-up: Business Development Manager (1 yr)

Global Sales Management (5 yrs)

Procter & Gamble Intern (4 yrs)

Education

MBA at Duke University - The Fuqua School of Business

at Northfield Mount Hermon

B.A. at Spelman College

Bachelor of Arts - BA at Spelman College

Najoh Tita-Reid

CEO

London, England, United Kingdom31 yrs 1 mo experience

Highly Stable

Key Highlights

25 years of experience in commercial business leadership.
Expert in driving organizational transformation and marketing strategies.
Proven track record in managing billion-dollar brands.

Stackforce AI infers this person is a seasoned executive in Consumer Packaged Goods and Pharmaceuticals with a strong marketing and leadership focus.

Contact

Skills

Core Skills

Marketing StrategyBrand Management

Other Skills

AdvertisingBusiness DevelopmentBusiness StrategyCRMCustomer ExperienceDesign ThinkingDigital TransformationGlobal LeadershipInnovation ManagementManagementMarket AnalysisMarketingOperations ManagementOrganizational DevelopmentProduct Launch

About

Experience

Mars

2 roles

Chief Growth Officer

Promoted

Oct 2025 – Present · 5 mos

As Global Chief Growth Officer at Mars Petcare, home to some of the world’s most loved brands across pet nutrition, science & diagnostics, and veterinary care, I’m harnessing the power of our global teams to drive the next era of growth. My focus is on enabling the strategies, capabilities, and creativity that connect people and pets everywhere.
From unlocking digital ecosystems and building brands to accelerating demand and inspiring growth-minded leaders, I’m energized by the opportunity to shape our digital transformation and scale what makes Mars Petcare unique. Together with our exceptional Petcare Leadership Team, divisional growth leaders, and the wider growth community, we’re creating A Better World for Pets.

Chief Brand and Experience Officer

Nov 2023 – Oct 2025 · 1 yr 11 mos

Leading Provider of high quality, science-backed nutrition and therapeutic health products and services.

Marketing StrategyBrand ManagementCustomer ExperienceGlobal LeadershipDigital Transformation

Logitech

3 roles

Global Chief Marketing Officer

Promoted

Apr 2021 – Oct 2023 · 2 yrs 6 mos

Leading worldwide marketing, brand equity, creative development, Logitech Branded Websites including ecommerce, global marketing organization and reinvention.

Global Commercial Marketing Head, B2B and Consumer Retail

Jun 2020 – Mar 2021 · 9 mos

Developed and led the first Global Commercial Marketing Organization, across 120 markets, across multiple brands, multiple categories, and across multiple channels (B2B, Retail, Etail, DTC, Speciality +). Work in strong collaboration with Global Sales to manage the Global P&L and one global commercial organization working seamlessly across categories and channels.
Led Global Commercial marketing strategy, category management, and the development of the global organization. Launched over 100 new products, expanded to new target segments, delivered market share gains across all regions, drove digital marketing innovation, amplified of our Gaming/eSports ecosystems, building a new Streamers & Creators category, drove our largest category of Personal Workspace from products to solutions to enable people to work from home, learn from home, create from home, game from home, or anywhere, and implemented global campaigns with transcreation to ensure seamless global executional excellence.
Consistently led with a people-centric and consumer/customer-centric management approach to enable the organization to build trust, agility, and speed to consistently overcome business challenges working as a global team.

Global Marketing Reinvention

Feb 2020 – May 2020 · 3 mos

Developed Logitech's Global Marketing Reinvention Strategy to unlock the power of marketing and evolve the function as a core company competency.
Supported by the CEO and the Board, spearheaded a full company marketing assessment, partnered with the company's executive leadership team to define the future of marketing and develop a roadmap and new ways of working across the organization to strengthen marketing effectiveness.

Tru optik

Member Of The Board Of Advisors

Oct 2019 – Oct 2020 · 1 yr · Connecticut, United States

Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming, enabling the OTT and streaming media advertising ecosystem.
Advised CEO, executive team and the marketing function, engaging at key transition points, supporting strategy and structural areas, and applying expertise in key areas to drive the company's success.
Supported the start-up's growth and successful transition to Transunion via acquisition.

Hero group

Chief Marketing Officer and Member of the Executive Board

Jan 2017 – Jan 2019 · 2 yrs · Zurich, Switzerland

CMO and member of the Executive Board reported directly to the CEO. Responsibilities included leadership for Marketing, Innovation, Insights & Analytics, Research & Development, Quality, and Sustainability.
Key deliverables included:
Developing and implementing strong long-term brand and marketing strategy
Leading the Development of the Global Innovation pipeline that delivered incremental value
Leading Category and brand teams across multiple segments
Key Executive Board responsibilities
Delivering High Quality Standards and Crisis Management (Quality Mgnt, Assurance, Control)
Driving Sustainability Agenda and Reporting
Driving Transformational Change from a decentralized company to a more centralized and integrated organization

Bayer pharmaceuticals

Vice President, Country Division Head, UK, Ireland (joined Bayer via M&A)

Jan 2014 – Jan 2017 · 3 yrs · London Area, United Kingdom

Responsibilities for Bayer Consumer Care, UK business included ownership of the P&L, managing cross functional leadership team, leading overall consumer care organization and driving sustainable business results. Was a member of the Bayer Consumer Care European Leadership Team. Additional Responsibilities: Bayer Digital Leadership Team. Board Member of PAGB (OTC Industry Association)

Merck

3 roles

General Manager, Western Europe

Nov 2013 – Sep 2014 · 10 mos

As General Manager for the Merck Consumer Care Western European business. Responsibilities included ownership of the P&L across 11 markets, managing 7 direct reports, and leading global functions to drive the business results.

Commercial Operations Leader, Global Western Markets

Nov 2012 – Oct 2013 · 11 mos

As Commercial Operations Leader for Merck Consumer Care, Global Western Markets, responsibilities included the day-to-day business operations in Latin America, Western Europe, Mexico, and Canada. Driving the value chain to ensure the global functions executed and delivered value creation. The key focus was on leveraging operations and building the organizational capability to generate sustainable value for consumers, customers, and shareholders.

Global Strategy Leader

Feb 2011 – Oct 2012 · 1 yr 8 mos

Ms. Tita-Reid served as the leader of Global Strategy and Capabilities for Merck Consumer Care, reporting to the President. In this role, Ms. Tita-Reid was responsible for developing and executing enterprise-wide strategy, defining the strategic agenda across global franchises and global functions, and building commercial capabilities that delivered the company’s short and long-term commitments.

Global hue advertising agency

Senior Vice President

Jan 2009 – Jan 2011 · 2 yrs

Lead executive on client accounts responsible for a total revenue portfolio. Accountabilities included the overall management of each account including: strategic direction and planning, account profitability and growth, client relationship management, digital and traditional media integrated plans, and the capability development of the account team.

Procter & gamble

5 roles

Assoc. Marketing Director, Multicultural Marketing

Promoted

Jan 2006 – Feb 2009 · 3 yrs 1 mo

During her tenure in multicultural marketing, she was responsible for African American marketing and Hispanic scale marketing, advertising agencies, external relations, cross-category multicultural marketing strategy, and multicultural marketing capability for P&G marketing. Considered a strategic marketing expert and innovator, Tita-Reid developed the breakthrough “My Black Is Beautiful” campaign for Procter & Gamble and has been featured in numerous national media outlets including Advertising Age, The Atlanta Journal and Constitution, and Target Market News. She was recognized by Advertising Age as one of the “10 Who Made Their Mark In 2007” and has received several awards including the 2008 Mosaic Multicultural Campaign of the Year Award.

Brand Management

Promoted

Jan 2000 – Jun 2006 · 6 yrs 5 mos

Brand Management across Always, Tampax, Luvs, Global Pampers

P&G Marketing Dot Com Start-up: Business Development Manager

Jan 1999 – Jan 2000 · 1 yr

Led business development as one of five founding members selected to lead P&G's innovative dot com start-up, Tremor.com. Business designed to outsource P&G marketing services.