Aishwarya Sreenivas

Content Writer

Bengaluru, Karnataka, India4 yrs 11 mos experience

Key Highlights

Led multi-market campaigns with significant performance improvements.
Expert in crafting compelling copy for diverse industries.
Proven track record of driving user engagement and conversions.

Stackforce AI infers this person is a Marketing Specialist with expertise in copywriting and digital content strategies.

Contact

Skills

Core Skills

CopywritingCampaign IdeationEmail MarketingDigital CopywritingSocial Media MarketingContent MarketingCreative Strategy

Other Skills

ScriptwritingConcept DevelopmentInsight-led CreativeAudience UnderstandingProofreadingTeamworkSocial Media WritingCreative WritingCalendarsSocial MediaMarketing CopyGoogle AdsStrategisingEditingVisualization

About

Senior Copywriter | Freelance Copywriter | Content Writer

Experience

4 yrs 11 mos

Total Experience

1 yr 6 mos

Average Tenure

9 mos

Current Experience

Meesho

Senior Copywriter

Sep 2025 – Present · 9 mos · Bengaluru · On-site

Leading end-to-end creative, from script ideation to film production execution across multi-market campaigns
Led shift from one-size-fits-all to region-specific storytelling, improving performance across Tamil Nadu, Andhra/Telangana, and Karnataka
Pre-TV launch testing validated strong creative performance:
CTR ↑ up to 36%
Click-to-install conversion ↑ up to 60%
~40% higher conversions vs previous campaign
Drove 4X DAU growth (77K → 304K) and 2.3X install growth (6.8K → 16K) through conversion-led storytelling
Built high-intent acquisition funnels, improving efficiency while reducing cost per install
Identified opportunities to leverage a single high-performing creative across Kannada & Telugu markets, maintaining performance while reducing production and media inefficiencies
Improved cost efficiency (lower CPI) while sustaining conversion quality across markets

CopywritingScriptwritingCampaign IdeationConcept DevelopmentInsight-led CreativeAudience Understanding

22feet tribal worldwide

Creative Partner - Copy

Sep 2024 – Jan 2025 · 4 mos · Bengaluru, Karnataka, India · Hybrid

Created monthly B2B CRM content for Flipkart Ads, developing communication assets across emailers, promotional newsletters, LinkedIn creatives, and internal updates.
Crafted product-focused messaging and engagement-led formats to highlight advertising solutions and platform features.
Adapted tone and messaging to align with Flipkart’s fast-paced, mass-market communication style while maintaining clarity and strong call-to-action.

Email MarketingDigital CopywritingCopywritingProofreading

Social beat

2 roles

Senior Creative Copywriter

May 2024 – Sep 2024 · 4 mos · Bengaluru, Karnataka, India · Hybrid

Worked with Bharat Matrimony, G Square, Glenmark Pharmaceuticals (Elovera), Amaron HiLife Lubricant Oils, and more.

TeamworkCopywritingDigital CopywritingSocial Media WritingCampaign IdeationCreative Writing+2

Creative Copywriter

Jan 2023 – Apr 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

Clients: Bharat Matrimony, Royal Sundaram Insurance, G Square, DigiYatra, Fleur Colonie, Zoomcar, UpGrad Campus, Orange Health, Dr. Vaidyas, and WOW Life Sciences.
Pitches won: Samsonite, Preethi Appliances, and Zoomcar.

CalendarsSocial MediaConcept DevelopmentMarketing CopyGoogle AdsCopywriting+20