Ajita Gupta

Business Development Executive

India3 yrs 8 mos experience

Key Highlights

  • Recognized as McKinsey Next Generation Women Leader 2023.
  • Created a managed security services solution with AWS and Elastic Security.
  • Achieved a 15% increase in HNI client conversions.
Stackforce AI infers this person is a Real Estate and Consulting professional with strong expertise in Marketing and Sales strategies.

Contact

Skills

Core Skills

Sales ManagementMarketing ManagementProduct InnovationSales Strategy

Other Skills

Go-to-Market StrategyMarket AnalysisData AnalysisCommunicationBusiness MarketingBrand MarketingProblem SolvingPerformance MarketingMarketing CampaignsGoogle AnalyticsBrand StrategyBrand DevelopmentIT ManagementInformation TechnologySocial Influence

About

Manager at Godrej Properties Ltd. Dynamic professional with an MBA in International Business, majoring in Information Technology & Marketing from Indian Institute of Foreign Trade, Delhi. Experienced in driving product strategy, market research, data-driven decision-making and collaborating across cross-functional teams to drive business growth and innovation I aspire to leverage my international business acumen and analytical skills to solve complex and impactful problems in the global market. I am also excited to use my learnings of diverse cultures and perspectives during my exchange program at Université Catholique de Lille, France. I have a strong background in cybersecurity and anti-money laundering, having worked as a consultant and an analyst at Deloitte USI for over two years. I created a managed security services solution with AWS and Elastic Security, and performed enhanced due diligence for very high and ultra-high net worth clients. I was recognized with a Spot Award for outstanding value to clients. I am honoured to be selected as a McKinsey Next Generation Women Leader for the A-PAC cohort of 2023, and a D. E. Shaw Empower Fellow, two prestigious distinctions that reflect my leadership potential and passion for excellence. I am also a national finalist in several case competitions, such as ABG Stratos, MMT Young Turks Challenge, Tata Steel-a-thon, and Godrej LOUD, where I showcased my creativity, innovation, and teamwork skills. I look forward to applying my learnings and experiences to new challenges and opportunities in the future.

Experience

3 yrs 8 mos
Total Experience
1 yr 10 mos
Average Tenure
1 yr 10 mos
Current Experience

Godrej properties limited

2 roles

Brand Manager

Jul 2025Present · 10 mos

Manager Designate

Jun 2024Jun 2025 · 1 yr

  • Sales: Drove Direct Sales worth 50 Cr for ultra-luxury projects by achieving a 15% increase in HNI client conversions through exclusive events and strategizing ATL-BTL campaigns to maximize lead generation while contributing in channel sales by managing 30+ partners in NCR.
  • Marketing: Strategized the Go-to-Market (GTM) strategy for the flagship Project having potential BV of 1900 Cr by curating 360° campaigns with tailor-made communication using ATL and BTL channels like digital, OOH, print, site experience, and activations at consumer touchpoints while optimizing cost of sales and driving lead generation.
  • Product Innovation: Spearheaded the product mix optimization, clubhouse programming and pricing strategy enhance the USP of an upcoming 8,000 Cr project, supported by comprehensive competition and data analysis of 15+ projects and a review of historical sales trends to ensure market alignment and product differentiation.
  • Sales Strategy: Designed and implemented a comprehensive Sales Analysis Dashboard for the North Zone, analyzing key metrics such as closures, project, and division performance. Delivered data-driven, actionable insights to optimize resource allocation, refine sales strategies, and formulate effective incentive structures.
Sales ManagementMarketing ManagementGo-to-Market StrategyProduct InnovationSales Strategy

Mckinsey & company

McKinsey Next Generation Women Leaders

Jun 2023Jul 2023 · 1 mo · Asia Pacific

  • 1 amongst 300 to be selected from 10000+ applicants for the A-PAC cohort of McKinsey's NGWL 2023
Communication

Godrej properties limited

Summer Intern

Apr 2023May 2023 · 1 mo · Mumbai, Maharashtra, India

  • PPO Holder
Marketing ManagementBusiness MarketingSales ManagementBrand Marketing

Hello tomorrow

Volunteer

Mar 2023Mar 2023 · 0 mo · Paris, Île-de-France, France

  • Volunteer at the Hello Tomorrow Global Summit, Paris - the largest gathering of startups, investors, large corporations and international DeepTech companies developing cutting-edge technologies to tackle worldwide challenges
Problem Solving

The d. e. shaw group

D.E. Shaw Empower Fellow

Aug 2022Sep 2022 · 1 mo

  • One among 16 students from over 3000 applicants from select premier B-schools
  • in the country to be awarded the prestigious Empower fellowship by D.E. Shaw India (“DESIS”)

Deloitte india (offices of the us)

3 roles

Advisory Associate Solution Advisor

Jan 2021Jul 2021 · 6 mos

  • Worked as the Security Monitoring Lead for AWS Managed Security Services Partner
  • Project. As part of the project, designed the Architecture for the integration of AWS
  • Services within AWS Organization with Elastic SIEM Solution.
  • Worked on enabling logging of the AWS Services like VPC, s3Access, Cloudwatch,
  • Operating Systems within accounts.
  • Worked on installation, configuration of Elastic Security Cloud Cluster Deployment and
  • integration with AWS Organization. Worked in coordination with Elastic Technical SMEs
  • on developing and testing use cases in Kibana.
Problem SolvingCommunication

Advisory Associate Solution Advisor

Aug 2020Dec 2020 · 4 mos

  • Worked as a Java Developer in a Government and Public Sectors Project for the State of Louisiana on a computerized claims processing system for specific benefits and services offered to the citizens under the State Medicaid Program. Performed analysis of defects in the functionality and fixing them in the claims processing system.
  • Performed unit testing of defect fixes before delivery, in the Worker portal and Self-Service portal of the System.
Problem SolvingCommunication

Advisory Analyst

Jul 2019Jul 2020 · 1 yr

  • AML- KYC Remediation:
  • Worked for a leading multinational financial institution client and performed Know Your Customer (KYC) activity under the Anti-Money Laundering (AML) Policy and CUSO (Credit Union Service Organizations) AML Policy.
  • Worked as a part of the Data Analytics team to provide dedicated technical support services for the Deloitte Proprietary Enterprise Case Management tool. The tasks included troubleshooting, maintenance, update, and creation of new requirements for the remediation team on MS SQL Server Management Studio, Microsoft Excel, and Web Development in .NET C#.

Education

Indian Institute of Foreign Trade

Master of Business Administration - MBA — International Business

Jun 2022May 2024

Université catholique de Lille

Master of Business Administration - MBA

Jan 2023Apr 2023

Shri G S Institute of Technology & Science

Engineer’s Degree — Information Technology

Jan 2015Jan 2019

Christ Church Girls' Senior Secondary School, Jabalpur

Mathematics and Science

Jan 2001Jan 2015

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