Krishnarao Buddha

Digital Marketing Specialist

Mumbai, Maharashtra, India29 yrs 6 mos experience

Highly Stable

Key Highlights

Three decades of FMCG marketing leadership.
Proven track record in brand building and profitability.
Expertise in digital marketing and e-commerce strategies.

Stackforce AI infers this person is a seasoned FMCG marketing leader with expertise in brand strategy and digital marketing.

Contact

Skills

Other Skills

AdvertisingBrand DevelopmentBrand ManagementBrand Strategy & ManagementBrand TurnaroundBudgetingBusiness DevelopmentBusiness StrategyCompetitive AnalysisDigital Marketing & E-commerceFMCGFast-Moving Consumer Goods (FMCG)ForecastingIntegrated MarketingManagement

About

Results-driven FMCG marketing leader with about three decades of experience building iconic brands, driving profitability, and turning around underperforming portfolios. Proven expertise in creating and scaling ₹100+ crore brands, leading cross-functional teams, and implementing innovative strategies across Modern Trade, E-commerce, and Digital platforms. Passionate about brand building and sustainable growth, with a track record of achieving double-digit revenue and profit growth.

Experience

Self-employed

Marketing Specialist

Jan 2025 – Present · 1 yr 2 mos

Parle products pvt. ltd

6 roles

Sr. Category Head - Marketing

Promoted

Nov 2017 – Nov 2024 · 7 yrs

Lead the Confectionery, Snacks, Cakes & Rusk portfolio to the top position and make Parle a total foods company.

Category Head - Marketing

Promoted

Nov 2016 – Oct 2017 · 11 mos

Steer the portfolio of Confectionery, Snacks, Cakes & Rusks with a robust top line with a ballooning bottom line.

Deputy Marketing Manager

Apr 2013 – Oct 2016 · 3 yrs 6 mos

Led charge of the entire 'Snacks' portfolio and turned it around with a viable proposition.
Relaunched Magix Creme biscuits in the mass segment to reclaim its numero uno position.
Launched BakeSmith English Marie with fan fare as a premium offering in the category.

Group Product Manager

Apr 2008 – Mar 2013 · 4 yrs 11 mos

The current portfolio comprises of a mix of brands in biscuits, confectionery & snacks categories.
My key responsibility is developing & implementing the brand strategy ensuring both the top line and a healthy bottomline by assisting the field force with optimum marketing support.

Sr Product Manager

Apr 2004 – Mar 2008 · 3 yrs 11 mos

Grow & develop strong brands with a healthy top line resulting in a robust bottom line.

Product Manager

May 2001 – Mar 2004 · 2 yrs 10 mos

Handled a portfolio of both Biscuits & Confectionery. Created successful brands in Parle Kreams - a mass cream biscuit offering and Parle Kaccha Mango Bite - a raw mango flavoured candy, besides some other brands.

Gold cross ltd.

Media Manager & Sales Promotions Manager

Sep 1999 – May 2001 · 1 yr 8 mos · Dombivili, Thane

My purpose was to promote the over the counter (OTC) brands using above the line (ATL) activities.

Excelcia foods ltd.

Product Manager

Dec 1998 – Sep 1999 · 9 mos · Sahibabad

I was responsible for managing of biscuit brands like Creamwich & Fillins.

Uncle chipps co. ltd.

Deputy Product Manager

Mar 1997 – Dec 1998 · 1 yr 9 mos · Noida Area, India

In charge of Uncles Chipps, Yumkeenz (Traditional Namkeens) & Rompa Chompa (Extruded Snacks).
Brand Promotions- 22 super successful promotions in a span of 21 months.